Product Marketing Lead
Growth Marketing

Location: Miami, Toronto

About Opendoor

Opendoor’s mission is to tilt the world in favor of homeowners and those working hard to become homeowners, by making homeownership simpler, faster, and fairer for everyone. Since 2014, Opendoor has provided people across the U.S. with a simple and certain way to buy and sell a home. We believe buying or selling a home should be simple, certain, and transparent — and we’re rebuilding the experience from the ground up. Our brand and product are two sides of the same promise: giving people confidence and control in one of life’s biggest moments.

The Role

Opendoor is seeking a strategic, data-driven Product Marketing professional to own go-to-market strategy, positioning, and competitive intelligence for our real estate technology products and consumer experiences. You’ll be the source of truth for all PMM assets, partnering closely with Product, Brand, Sales and Customer Success to drive revenue, adoption, and market leadership. You’ll lead an AI-assisted approach to market and competitive insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission: power life’s progress, one move at a time.

What you’ll do

• Go-To-Market Strategy and Execution

  • Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.

  • Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.

  • Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.

• Positioning, Messaging, and Value Propositions

  • Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.

  • Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.

  • Maintain a consistent brand voice and market-facing narratives across channels and regions.

• Competitive Intelligence (AI-Assisted)

  • Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.

  • Deliver regular analyses, feature comparisons, pricing benchmarks, and market signals; translate into actionable guidance for Product, Sales, and Marketing.

  • Create and maintain battle cards, win/loss analyses, and intelligence briefings; validate AI-driven insights with human judgment.

• Product Marketing as Source of Truth

  • Maintain the single source of truth for PMM assets: positioning matrices, personas, messaging frameworks, playbooks, and enablement content.

  • Govern PMM assets with version control, clear ownership, and up-to-date documentation in wikis, dashboards, and content repositories.

  • Establish PMM standards and processes to ensure scalable, repeatable execution at Opendoor’s scale.

• Cross-Functional Collaboration

  • Partner with Product Management to translate roadmaps and customer needs into compelling market offerings.

  • Collaborate with Sales to drive pipeline: enablement training, tools, and assets to improve win rates and shorten sales cycles.

  • Work with Growth and Demand Gen to map campaigns to GTM plans, measure impact, and optimize funnel performance.

  • Coordinate with Analytics to define and track success metrics (pipeline influence, win rate, time-to-revenue, feature adoption).

• Enablement, Messaging, and Content

  • Develop ongoing enablement programs, training sessions, and updates to keep front-line teams informed and effective.

  • Produce and curate content assets (launch briefs, case studies, white papers, product briefs, FAQs) aligned to buyer journeys.

• Market Insights and Voice of the Customer

  • Lead market research to identify trends, unmet needs, and growth opportunities in the real estate tech and consumer marketplace space.

  • Capture customer insights and success stories to refine positioning and messaging; feed insights into product prioritization and roadmap where appropriate.

• Budget, Leadership, and Process Improvement

  • Own the PMM budget; manage vendors, contractors, and internal resources.

  • Mentor and develop PMM team members; drive process improvements to shorten cycles and increase impact.

What success looks like

• Clear, differentiated GTM plans that drive revenue and align with product roadmaps.

• Consistent, compelling messaging and collateral that improve win rates and accelerate time-to-revenue.

• A credible, AI-augmented competitive intelligence program that informs product and marketing decisions.

• A trusted source of truth for all PMM assets, with measurable improvements in pipeline influence, win rate, and product adoption.

• Scalable playbooks and enablement that enable fast, cross-functional execution as Opendoor grows.

Qualifications

• 8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.

• Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.

• Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.

• Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.

• Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.

• Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.

• Experience creating scalable playbooks, enablement content, and governance around PMM assets.

• Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.

• Experience with AI-enabled content generation and governance/compliance considerations.

• Familiarity with multi-region go-to-market programs across verticals.

• Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.

Product Marketing Lead
Growth Marketing

Location: Miami, Toronto

About Opendoor

Opendoor’s mission is to tilt the world in favor of homeowners and those working hard to become homeowners, by making homeownership simpler, faster, and fairer for everyone. Since 2014, Opendoor has provided people across the U.S. with a simple and certain way to buy and sell a home. We believe buying or selling a home should be simple, certain, and transparent — and we’re rebuilding the experience from the ground up. Our brand and product are two sides of the same promise: giving people confidence and control in one of life’s biggest moments.

The Role

Opendoor is seeking a strategic, data-driven Product Marketing professional to own go-to-market strategy, positioning, and competitive intelligence for our real estate technology products and consumer experiences. You’ll be the source of truth for all PMM assets, partnering closely with Product, Brand, Sales and Customer Success to drive revenue, adoption, and market leadership. You’ll lead an AI-assisted approach to market and competitive insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission: power life’s progress, one move at a time.

What you’ll do

• Go-To-Market Strategy and Execution

  • Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.

  • Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.

  • Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.

• Positioning, Messaging, and Value Propositions

  • Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.

  • Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.

  • Maintain a consistent brand voice and market-facing narratives across channels and regions.

• Competitive Intelligence (AI-Assisted)

  • Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.

  • Deliver regular analyses, feature comparisons, pricing benchmarks, and market signals; translate into actionable guidance for Product, Sales, and Marketing.

  • Create and maintain battle cards, win/loss analyses, and intelligence briefings; validate AI-driven insights with human judgment.

• Product Marketing as Source of Truth

  • Maintain the single source of truth for PMM assets: positioning matrices, personas, messaging frameworks, playbooks, and enablement content.

  • Govern PMM assets with version control, clear ownership, and up-to-date documentation in wikis, dashboards, and content repositories.

  • Establish PMM standards and processes to ensure scalable, repeatable execution at Opendoor’s scale.

• Cross-Functional Collaboration

  • Partner with Product Management to translate roadmaps and customer needs into compelling market offerings.

  • Collaborate with Sales to drive pipeline: enablement training, tools, and assets to improve win rates and shorten sales cycles.

  • Work with Growth and Demand Gen to map campaigns to GTM plans, measure impact, and optimize funnel performance.

  • Coordinate with Analytics to define and track success metrics (pipeline influence, win rate, time-to-revenue, feature adoption).

• Enablement, Messaging, and Content

  • Develop ongoing enablement programs, training sessions, and updates to keep front-line teams informed and effective.

  • Produce and curate content assets (launch briefs, case studies, white papers, product briefs, FAQs) aligned to buyer journeys.

• Market Insights and Voice of the Customer

  • Lead market research to identify trends, unmet needs, and growth opportunities in the real estate tech and consumer marketplace space.

  • Capture customer insights and success stories to refine positioning and messaging; feed insights into product prioritization and roadmap where appropriate.

• Budget, Leadership, and Process Improvement

  • Own the PMM budget; manage vendors, contractors, and internal resources.

  • Mentor and develop PMM team members; drive process improvements to shorten cycles and increase impact.

What success looks like

• Clear, differentiated GTM plans that drive revenue and align with product roadmaps.

• Consistent, compelling messaging and collateral that improve win rates and accelerate time-to-revenue.

• A credible, AI-augmented competitive intelligence program that informs product and marketing decisions.

• A trusted source of truth for all PMM assets, with measurable improvements in pipeline influence, win rate, and product adoption.

• Scalable playbooks and enablement that enable fast, cross-functional execution as Opendoor grows.

Qualifications

• 8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.

• Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.

• Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.

• Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.

• Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.

• Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.

• Experience creating scalable playbooks, enablement content, and governance around PMM assets.

• Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.

• Experience with AI-enabled content generation and governance/compliance considerations.

• Familiarity with multi-region go-to-market programs across verticals.

• Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.

Senior Manager, Partner Growth Marketing

Location: Miami 

Reports to: VP Acquisition & Lifecycle Marketing

About the Role

Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment.

This role owns the demand gen programs across all of it — campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor’s business.

Core Responsibilities

1. Agent Acquisition

• Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.

• Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.

• Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.

• Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.

2. Agent Performance & Engagement

• Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.

• Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.

• Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.

• Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.

3. Partner & Platform Programs

• Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.

• Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.

• Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.

• Measure partner-attributed CAC across all programs and optimize toward efficiency.

4. GTM & Channel Enablement

• Own the promotional calendar across partner channels — co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.

• Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.

• Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies — shared audiences, joint retargeting pools, and sequenced nurture programs.

• Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.

Who You Are

Experience:

• 5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously

• B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly

• Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs

• Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones

Technical Skills:

• Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move

• Understands both acquisition and lifecycle marketing well enough to drive programs across both

• Proficient in SQL or comfortable enough with data to pull your own performance analysis

• AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation

Mindset:

• Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel

• CAC-obsessed: every program has a cost and a return, and you track both

• Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move

• Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions

Bonus Points

• Experience in real estate, proptech, fintech, or other high-consideration consumer verticals

• Affiliate or referral program management experience

• Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

Senior Manager, Partner Growth Marketing

Location: Phoenix

Reports to: VP Acquisition & Lifecycle Marketing

About the Role

Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment.

This role owns the demand gen programs across all of it — campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor’s business.

Core Responsibilities

1. Agent Acquisition

• Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.

• Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.

• Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.

• Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.

2. Agent Performance & Engagement

• Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.

• Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.

• Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.

• Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.

3. Partner & Platform Programs

• Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.

• Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.

• Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.

• Measure partner-attributed CAC across all programs and optimize toward efficiency.

4. GTM & Channel Enablement

• Own the promotional calendar across partner channels — co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.

• Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.

• Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies — shared audiences, joint retargeting pools, and sequenced nurture programs.

• Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.

Who You Are

Experience:

• 5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously

• B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly

• Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs

• Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones

Technical Skills:

• Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move

• Understands both acquisition and lifecycle marketing well enough to drive programs across both

• Proficient in SQL or comfortable enough with data to pull your own performance analysis

• AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation

Mindset:

• Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel

• CAC-obsessed: every program has a cost and a return, and you track both

• Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move

• Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions

Bonus Points

• Experience in real estate, proptech, fintech, or other high-consideration consumer verticals

• Affiliate or referral program management experience

• Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

Senior Manager, Partner Growth Marketing

Location: Toronto

Reports to: VP Acquisition & Lifecycle Marketing

About the Role

Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment.

This role owns the demand gen programs across all of it — campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor’s business.

Core Responsibilities

1. Agent Acquisition

• Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.

• Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.

• Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.

• Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.

2. Agent Performance & Engagement

• Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.

• Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.

• Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.

• Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.

3. Partner & Platform Programs

• Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.

• Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.

• Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.

• Measure partner-attributed CAC across all programs and optimize toward efficiency.

4. GTM & Channel Enablement

• Own the promotional calendar across partner channels — co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.

• Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.

• Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies — shared audiences, joint retargeting pools, and sequenced nurture programs.

• Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.

Who You Are

Experience:

• 5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously

• B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly

• Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs

• Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones

Technical Skills:

• Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move

• Understands both acquisition and lifecycle marketing well enough to drive programs across both

• Proficient in SQL or comfortable enough with data to pull your own performance analysis

• AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation

Mindset:

• Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel

• CAC-obsessed: every program has a cost and a return, and you track both

• Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move

• Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions

Bonus Points

• Experience in real estate, proptech, fintech, or other high-consideration consumer verticals

• Affiliate or referral program management experience

• Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

About the Role

You own our marketing technology stack — lifecycle infrastructure that powers email and SMS programs, and tracking systems that keep paid media attribution honest.

You'll design and maintain the systems that let a lean, AI-powered marketing team move fast and measure accurately. That means Iterable journeys and CDP audiences that run lifecycle programs on autopilot, a conversion tracking layer that stays clean across every ad platform, and automation that eliminates manual work from campaign launches to performance monitoring. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science to get critical tracking and infrastructure work prioritized. Senior IC role, no direct reports.

What You'll Do

1. Lifecycle Platform & Campaign Infrastructure

• Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management for welcome, nurture, and re-engagement programs.
• Manage our CDP (Segment Personas): define audience segments, maintain governance and naming conventions, and work with Engineering to ensure data flows to Iterable cleanly.
• Build AI-powered email and SMS template systems — modular, dynamic, and populated by AI at scale — so our lifecycle team can ship programs without relying on agencies or one-off builds.
• Train the team on platform capabilities and self-serve campaign creation so the lifecycle lead can focus on strategy, not production.

2. Conversion Tracking & Attribution

• Own Google Tag Manager and our Segment event taxonomy. Partner with Engineering on event tracking implementation, maintain event taxonomy documentation, and troubleshoot conversion data gaps across ad platforms.
• Partner with Engineering to implement and verify CAPI, enhanced conversions, and server-side tracking setups. You drive requirements, validate implementation, and own ongoing QA — Engineering builds it.
• Escalate and drive Engineering/Product prioritization when tracking infrastructure needs investment.

3. Automation, Tooling & Experimentation

• Build automated budget pacing alerts, performance anomaly detection, and campaign QA workflows (broken links, UTM validation, tracking checks) for both paid and lifecycle programs.
• Use Claude, Python, Gumloop and AI tools to build self-serve workflows that eliminate manual operational work across the team. Train team members on AI tools for content generation, analysis, and self-serve campaign creation.
• Partner with Growth Science on budget allocation analysis, channel decisions, measurement planning, and incrementality testing.

What You'll Need

Technical Skills:

• Expert in Iterable, Braze, or comparable ESP at enterprise scale (millions of sends)
• Strong HTML/CSS for responsive email templates; comfortable reading JavaScript
• Experienced with CDP platforms (Segment Personas or similar)
• Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking
• Proficient with Python scripting and no-code automation tools (Gumloop, Make, Zapier)
• Expert with AI tools (Claude, Cursor) for generating code, templates, and analysis
• Proficient in SQL for campaign analysis and troubleshooting

Experience:

• 5–7+ years in marketing operations, with primary depth in lifecycle/email platform ownership at scale
• Track record building infrastructure — not running campaigns — that measurably increases team velocity
• Proven ability to drive data infrastructure through Engineering and Product without direct authority
• Comfortable spanning acquisition and lifecycle — you understand how performance marketing and lifecycle programs interact

Mindset:

• Infrastructure builder: you design systems that eliminate entire categories of manual work
• AI-native: you use AI tools daily — for coding, content, analysis, and problem-solving
• High-agency IC: you architect solutions, prototype independently, and build them yourself

Bonus Points

• High-consideration, high-value transactional businesses (real estate, automotive, financial services)
• Amplitude or Optimizely experimentation platform experience
• Figma for prototyping templates
• Analytics engineering or data visualization (Looker, Mode, Tableau)
• Segment CDP, mobile push, or in-app messaging experience

Compensation

The base pay range for this position is $172,000–$238,000 Canadian Dollars annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.

About the Role

You own our marketing technology stack — lifecycle infrastructure that powers email and SMS programs, and tracking systems that keep paid media attribution honest.

You'll design and maintain the systems that let a lean, AI-powered marketing team move fast and measure accurately. That means Iterable journeys and CDP audiences that run lifecycle programs on autopilot, a conversion tracking layer that stays clean across every ad platform, and automation that eliminates manual work from campaign launches to performance monitoring. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science to get critical tracking and infrastructure work prioritized. Senior IC role, no direct reports.

What You'll Do

1. Lifecycle Platform & Campaign Infrastructure

• Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management for welcome, nurture, and re-engagement programs.
• Manage our CDP (Segment Personas): define audience segments, maintain governance and naming conventions, and work with Engineering to ensure data flows to Iterable cleanly.
• Build AI-powered email and SMS template systems — modular, dynamic, and populated by AI at scale — so our lifecycle team can ship programs without relying on agencies or one-off builds.
• Train the team on platform capabilities and self-serve campaign creation so the lifecycle lead can focus on strategy, not production.

2. Conversion Tracking & Attribution

• Own Google Tag Manager and our Segment event taxonomy. Partner with Engineering on event tracking implementation, maintain event taxonomy documentation, and troubleshoot conversion data gaps across ad platforms.
• Partner with Engineering to implement and verify CAPI, enhanced conversions, and server-side tracking setups. You drive requirements, validate implementation, and own ongoing QA — Engineering builds it.
• Escalate and drive Engineering/Product prioritization when tracking infrastructure needs investment.

3. Automation, Tooling & Experimentation

• Build automated budget pacing alerts, performance anomaly detection, and campaign QA workflows (broken links, UTM validation, tracking checks) for both paid and lifecycle programs.
• Use Claude, Python, Gumloop and AI tools to build self-serve workflows that eliminate manual operational work across the team. Train team members on AI tools for content generation, analysis, and self-serve campaign creation.
• Partner with Growth Science on budget allocation analysis, channel decisions, measurement planning, and incrementality testing.

What You'll Need

Technical Skills:

• Expert in Iterable, Braze, or comparable ESP at enterprise scale (millions of sends)
• Strong HTML/CSS for responsive email templates; comfortable reading JavaScript
• Experienced with CDP platforms (Segment Personas or similar)
• Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking
• Proficient with Python scripting and no-code automation tools (Gumloop, Make, Zapier)
• Expert with AI tools (Claude, Cursor) for generating code, templates, and analysis
• Proficient in SQL for campaign analysis and troubleshooting

Experience:

• 5–7+ years in marketing operations, with primary depth in lifecycle/email platform ownership at scale
• Track record building infrastructure — not running campaigns — that measurably increases team velocity
• Proven ability to drive data infrastructure through Engineering and Product without direct authority
• Comfortable spanning acquisition and lifecycle — you understand how performance marketing and lifecycle programs interact

Mindset:

• Infrastructure builder: you design systems that eliminate entire categories of manual work
• AI-native: you use AI tools daily — for coding, content, analysis, and problem-solving
• High-agency IC: you architect solutions, prototype independently, and build them yourself

Bonus Points

• High-consideration, high-value transactional businesses (real estate, automotive, financial services)
• Amplitude or Optimizely experimentation platform experience
• Figma for prototyping templates
• Analytics engineering or data visualization (Looker, Mode, Tableau)
• Segment CDP, mobile push, or in-app messaging experience

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

About The Role

We’re hiring a cross-channel Sr Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies and platforms), optimization, and measurement across Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels —with deep, hands-on expertise in digital media. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to “build brand through a performance lens,” connecting upper-funnel investments to near-term impact and long-term value creation.

What You’ll Do

• Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media —anchored in digital excellence.

• Manage agencies and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.

• Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).

• Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.

• Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.

• Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.

• Improve creative effectiveness: define specs and messaging frameworks by channel; partner with Brand/Creative on concepting, iteration, and refresh cadence.

• Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting and trafficking.

• Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.

What You’ll Need

• 7+ years in media planning/buying or performance marketing with deep expertise in digital (programmatic, CTV/OLV; paid social/search as applicable) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).

• Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.

• Demonstrated success managing agencies and platform partners, negotiating value, and holding a high execution bar.

• Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.

• Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).

• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.

• Ownership mindset with flexibility to switch between strategy and hands-on execution.

Preferred

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.

• Agency and client-side experience 

• Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.

• Comfort bridging brand and performance media; close partnership with creative, finance, product and data science teams

How We Measure Success

• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.

• Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, QA/brand safety adherence.

• Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

About The Role

We’re hiring a Senior Paid Search Manager to lead strategy, execution, experimentation, and measurement across Google Ads and Microsoft Ads in a dynamic, multi-market footprint. You’ll push the frontier on AI-driven search, using modern search best practices—while building a rigorous testing framework and connecting paid search with SEO, AEO, and Social Search to win the evolving SERP. You’ll partner closely with Analytics, Product, Data Science, and Finance to align on the right optimization signals (e.g. ToF and qualified downstream events), ensure clean data pipelines, and drive measurable, durable growth.

What You’ll Do

Lead the search program end-to-end

• Own account structure, campaign taxonomy, bidding strategy, and budget/pacing strategy.

• Architect Performance Max (asset groups, audience signals, feeds, creative inputs) and core Search (RSA; DSA where appropriate).

Apply AI to scale performance and quality

• Leverage platform AI and custom automation (scripts/API) for query mapping, asset/creative generation and rotation, anomaly detection, bid/budget reallocation, and pacing.

• Pilot and productionize LLM-powered workflows for keyword/negative expansion, ad copy/asset ideation, and performance summarization.

Build a rigorous testing framework

• Design and run structured experiments (geo splits, incrementality tests, asset/audience match type tests) with pre-registered hypotheses, power checks, and clear decision rules.

• Maintain an experiment registry and codify learnings; scale winners quickly and sunset underperformers.

Elevate measurement and signal quality

• Partner with Analytics/Eng to implement enhanced conversions, offline conversion imports, and robust tagging; maintain auditable event taxonomies and conversion labels.

• Shift optimization toward higher-intent primary actions, balancing low- vs. high-latency events; implement value rules and tCPA/tROAS aligned to drive efficient CAC

• Ensure reliable data flows into warehouse/BI (e.g., Snowflake + QuickSight) and maintain single source-of-truth dashboards.

Drive geo precision and market governance

• Manage DMA/City/ZIP targeting, on/off market lists, exclusions, and budget allocation by region; ensure brand defense and healthy non-brand coverage.

Orchestrate SEO/AEO/Social Search convergence

• Build a unified query universe and avoid cannibalization; coordinate with SEO on content pillars, schema/FAQs, and internal linking to improve organic rankings and AI Overviews presence.

• Partner with Brand/Social to translate search insights into search-first content (YouTube, Reddit, TikTok), connect creator/social search to paid capture, and harmonize SERP/share-of-answer strategy.

Cross-functional and partner leadership

• Collaborate with Product/Eng on site speed, landing experiences, and signal latency reduction; align with Finance/Procurement on budgets, invoicing, and reconciliations.

• Manage Google/Microsoft relationships; prioritize relevant betas and escalate technical issues (API, data discrepancies) to resolution.

• Uphold privacy, compliance, and category policies (e.g., housing-related ad policies); enforce QA and brand safety standards.

Document and scale

• Maintain clear SOPs, naming conventions, SLAs, and QA checklists to ensure reliable operations as the program grows.

What You’ll Need

• 7+ years operating and scaling paid search across Google Ads and Microsoft Ads with multi-market complexity.

• Deep expertise with modern search (broad match + Smart Bidding), audience strategies, and RSA/asset testing at scale.

• Hands-on AI/automation experience: platform AI features, scripts/API, LLM-assisted workflows for ad ops and analysis; comfort evaluating and integrating new AI tools responsibly.

• Experimentation and measurement chops: geo experiments, incrementality testing, pre/post analysis, value-based bidding; MMM/MTA familiarity a plus.

• Data and tooling fluency: GTM, GA4 (or equivalent), BI dashboards; familiarity with cloud data warehouses (e.g., Snowflake) and data QA best practices; SQL is highly preferred.

• Proven success migrating to higher-intent optimization (enhanced conversions, offline conversion imports, consent-aware tagging) and tying media to downstream business impact.

• Exceptional communication and stakeholder management; can translate complexity into clear decisions and influence across Marketing, Product, Analytics, and Finance.

• Bias to action, high ownership, and meticulous operational hygiene (naming, labels, budgets, and pacing).

• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.

• Ownership mindset with flexibility to switch between strategy and hands-on execution.

Preferred

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.

• Working knowledge of SEO, AEO (Answer/AI Engine Optimization), and Social Search mechanics; experience coordinating paid and organic

• Strategies across SERP surfaces, YouTube, Reddit, and TikTok search.

• Experience with feed management, landing page experimentation, and collaboration with Creative/Brand on search-first storytelling.

How We Measure Success

• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, qualified pipeline

• Brand vs. non-brand efficiency; impression share/share of voice.

• Experiment velocity and impact: test cadence, time-to-decision, percent of budget behind proven winners, and documented learnings adopted cross-channel.

• Data quality and automation: tag/conversion health SLAs, offline match rates, dashboard accuracy, percent of workflows automated, anomaly detection 

• Convergence impact: blended paid+organic SOV on priority queries, reduction in cannibalization, presence/share in AI Overviews and Social Search, and improvements to search-driven landing experiences.

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

About The Role

We’re hiring a Senior Paid Search Manager to lead strategy, execution, experimentation, and measurement across Google Ads and Microsoft Ads in a dynamic, multi-market footprint. You’ll push the frontier on AI-driven search, using modern search best practices—while building a rigorous testing framework and connecting paid search with SEO, AEO, and Social Search to win the evolving SERP. You’ll partner closely with Analytics, Product, Data Science, and Finance to align on the right optimization signals (e.g. ToF and qualified downstream events), ensure clean data pipelines, and drive measurable, durable growth.

What You’ll Do

Lead the search program end-to-end

• Own account structure, campaign taxonomy, bidding strategy, and budget/pacing strategy.

• Architect Performance Max (asset groups, audience signals, feeds, creative inputs) and core Search (RSA; DSA where appropriate).

Apply AI to scale performance and quality

• Leverage platform AI and custom automation (scripts/API) for query mapping, asset/creative generation and rotation, anomaly detection, bid/budget reallocation, and pacing.

• Pilot and productionize LLM-powered workflows for keyword/negative expansion, ad copy/asset ideation, and performance summarization.

Build a rigorous testing framework

• Design and run structured experiments (geo splits, incrementality tests, asset/audience match type tests) with pre-registered hypotheses, power checks, and clear decision rules.

• Maintain an experiment registry and codify learnings; scale winners quickly and sunset underperformers.

Elevate measurement and signal quality

• Partner with Analytics/Eng to implement enhanced conversions, offline conversion imports, and robust tagging; maintain auditable event taxonomies and conversion labels.

• Shift optimization toward higher-intent primary actions, balancing low- vs. high-latency events; implement value rules and tCPA/tROAS aligned to drive efficient CAC

• Ensure reliable data flows into warehouse/BI (e.g., Snowflake + QuickSight) and maintain single source-of-truth dashboards.

Drive geo precision and market governance

• Manage DMA/City/ZIP targeting, on/off market lists, exclusions, and budget allocation by region; ensure brand defense and healthy non-brand coverage.

Orchestrate SEO/AEO/Social Search convergence

• Build a unified query universe and avoid cannibalization; coordinate with SEO on content pillars, schema/FAQs, and internal linking to improve organic rankings and AI Overviews presence.

• Partner with Brand/Social to translate search insights into search-first content (YouTube, Reddit, TikTok), connect creator/social search to paid capture, and harmonize SERP/share-of-answer strategy.

Cross-functional and partner leadership

• Collaborate with Product/Eng on site speed, landing experiences, and signal latency reduction; align with Finance/Procurement on budgets, invoicing, and reconciliations.

• Manage Google/Microsoft relationships; prioritize relevant betas and escalate technical issues (API, data discrepancies) to resolution.

• Uphold privacy, compliance, and category policies (e.g., housing-related ad policies); enforce QA and brand safety standards.

Document and scale

• Maintain clear SOPs, naming conventions, SLAs, and QA checklists to ensure reliable operations as the program grows.

What You’ll Need

• 7+ years operating and scaling paid search across Google Ads and Microsoft Ads with multi-market complexity.

• Deep expertise with modern search (broad match + Smart Bidding), audience strategies, and RSA/asset testing at scale.

• Hands-on AI/automation experience: platform AI features, scripts/API, LLM-assisted workflows for ad ops and analysis; comfort evaluating and integrating new AI tools responsibly.

• Experimentation and measurement chops: geo experiments, incrementality testing, pre/post analysis, value-based bidding; MMM/MTA familiarity a plus.

• Data and tooling fluency: GTM, GA4 (or equivalent), BI dashboards; familiarity with cloud data warehouses (e.g., Snowflake) and data QA best practices; SQL is highly preferred.

• Proven success migrating to higher-intent optimization (enhanced conversions, offline conversion imports, consent-aware tagging) and tying media to downstream business impact.

• Exceptional communication and stakeholder management; can translate complexity into clear decisions and influence across Marketing, Product, Analytics, and Finance.

• Bias to action, high ownership, and meticulous operational hygiene (naming, labels, budgets, and pacing).

• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.

• Ownership mindset with flexibility to switch between strategy and hands-on execution.

Preferred

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.

• Working knowledge of SEO, AEO (Answer/AI Engine Optimization), and Social Search mechanics; experience coordinating paid and organic

• Strategies across SERP surfaces, YouTube, Reddit, and TikTok search.

• Experience with feed management, landing page experimentation, and collaboration with Creative/Brand on search-first storytelling.

How We Measure Success

• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, qualified pipeline

• Brand vs. non-brand efficiency; impression share/share of voice.

• Experiment velocity and impact: test cadence, time-to-decision, percent of budget behind proven winners, and documented learnings adopted cross-channel.

• Data quality and automation: tag/conversion health SLAs, offline match rates, dashboard accuracy, percent of workflows automated, anomaly detection 

• Convergence impact: blended paid+organic SOV on priority queries, reduction in cannibalization, presence/share in AI Overviews and Social Search, and improvements to search-driven landing experiences.

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

About The Role

We’re hiring a cross-channel Sr Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies and platforms), optimization, and measurement across Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels —with deep, hands-on expertise in digital media. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to “build brand through a performance lens,” connecting upper-funnel investments to near-term impact and long-term value creation.

What You’ll Do

• Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media —anchored in digital excellence.

• Manage agencies and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.

• Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).

• Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.

• Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.

• Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.

• Improve creative effectiveness: define specs and messaging frameworks by channel; partner with Brand/Creative on concepting, iteration, and refresh cadence.

• Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting and trafficking.

• Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.

What You’ll Need

• 7+ years in media planning/buying or performance marketing with deep expertise in digital (programmatic, CTV/OLV; paid social/search as applicable) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).

• Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.

• Demonstrated success managing agencies and platform partners, negotiating value, and holding a high execution bar.

• Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.

• Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).

• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.

• Ownership mindset with flexibility to switch between strategy and hands-on execution.

Preferred

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.

• Agency and client-side experience 

• Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.

• Comfort bridging brand and performance media; close partnership with creative, finance, product and data science teams

How We Measure Success

• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.

• Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, QA/brand safety adherence.

• Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.