Top 3 reasons our employees love working at Omicron:

1. We build cutting-edge technology that is literally changing how the world consumes online content.
2. We get to collaborate with really smart, interesting people every day.
3. Omicron rewards its teams with fun monthly events.

JOB SUMMARY: 

We are looking for a full-time Digital Marketing Specialist to join our growing NNTP team. As a Digital Marketing Specialist, you will help drive the strategy, planning and execution of our online marketing initiatives and sales funnels to grow our subscription base. If you are process-driven, have great attention to detail, follow instructions, and can take complete ownership of processes to get tasks completed, this is the role for you.

RESPONSIBILITIES:

• Use marketing and sales KPIs, as well as internal and external data reporting tools, to identify trends and growth opportunities, and execute marketing campaigns from start to finish.
• You will autonomously lead projects from start to finish (i.e., identify areas of opportunity, structure analyses, gather data, generate insights, and communicate findings).
• Ability to think analytically and set clear priorities for our design and development team.
• High aptitude and enthusiasm for problem solving through analysis in Excel.
• Create effective online marketing campaigns that improve retention, customer lifetime value, and adoption rate.
• Ability to write content and copy for all online marketing initiatives.
• Create a strategic content plan, campaign tactics, and track analytics.
• Maintain brand consistency across all marketing campaigns.
• Compile data and run analyses for marketing campaigns and promotions.
• Deliver content and instructions to the design team to meet project specifications and timelines.
• Attentive to detail with a keen eye for process improvement opportunities.
• Coordinate day-to-day activities that lead to the completion of projects and tasks.
• Collaborate across departments, implement customer and employee feedback, innovate on strategies, and help develop best practices.

EXPERIENCE:

• 4 years of experience working in a strategic marketing or agency team.
• 2-5 years of experience in a highly analytical environment - analysis in a technology company, top management consulting firm, or similarly demanding environment in which modeling and strategic analysis are performed.

REQUIRED PERSONAL SKILLS:

• Very strong organizational and problem-solving skills.
• Quality-oriented with strong attention to detail.
• Excellent written, verbal and interpersonal communication skills.

ADDITIONAL SKILLS:

• Experience in strategic planning, copywriting and art direction.
• Ability to analyze customer data and develop actionable insights that will shape a marketing strategy.
• Writing experience with email marketing and direct marketing copy; able to massage product content into easy-to-understand benefits.
• Ability to rapidly learn, internalize and leverage product/campaign information.
• Comfortable dealing with senior management.

EDUCATION:

• BA/BS degree in Marketing, Communications, Digital Media or relevant field, or equivalent practical experience.
• BA/BS degree not required in lieu of 5+ years ecommerce experience.

OTHER:

• Hybrid work schedule
• Full-time position

This job description is not intended to be all-inclusive.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V

If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at 

https://omicronmedia.com/work-here/job-listings/

If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you!

Top 3 reasons our employees love working at Omicron:

1. We build cutting-edge technology that is literally changing how the world consumes online content.
2. We get to collaborate with really smart, interesting people every day.
3. Omicron rewards its team with really fun company events.

JOB SUMMARY: 

Do you have experience marketing SaaS products or mobile apps while focusing on lead funnels that feed into paid accounts? If so, this is the role for you! We’re seeking a data-oriented PPC Specialist to manage all paid traffic, analyze campaign results, develop strategies, run tests, implement optimizations, and provide day-to-day management of multiple online SaaS brands. Channels include paid, display, contextual, retargeting, and social advertising. You’ll spend 80% of your time growing established channels, and 20% focusing on establishing new traffic sources. A deep understanding of the conversion funnel, data analysis, and best practices are required to succeed in this role.

RESPONSIBILITIES:

• Analyze data to create actionable insights
• Manage all paid advertising while optimizing our PPC presence
• Perform A/B testing across multiple channels
• Create, test, and optimize landing pages
• Find and implement new traffic opportunities in search, organic, social, and display
• Define budget and CPA thresholds for all campaigns
• Optimize and create keyword targets, banners, and other ads
• Develop, manage, and optimize retargeting
• Develop and maintain KPI reporting
• Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE:

3+ years of experience in:

• Knowledge and working experience with Google Tag Manager - creating, managing, and troubleshooting conversion tracking from multiple platforms (Google Ads, Microsoft Ads, Facebook)
• Data Studio experience - creating and maintaining Data Studio reports, utilizing data from multiple sources
• Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data driven)
• Managing $50k+ monthly budgets
• Search (Google Ads, Microsoft Ads)
• Retargeting (Google, AdRoll, Criteo, Facebook)
• Researching Keywords (SEMRush, SpyFu, Moz)
• Social Advertising (Facebook, Twitter, Quora, Reddit)
• Running A/B, multivariate tests (Optimizely, Google)
• Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
• Optimizing and Creating Landing Pages

REQUIRED SKILLS:

• History of achieving CPA targets based on customer lifetime value
• Proven ability to scale paid traffic while maintaining CPA targets
• Knowledge of how affiliate and paid marketing channels fit together
• Capacity to find and nurture demographic synergies into paid customers
• Highly organized with the ability to work on divergent brands and projects
• Effectively manage an outsourced agency
• Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
• Must be a self-starter, willing to take initiative, and drive results
• Google AdWords/Analytics Certification
• Wordpress
• SaaS experience
• Mobile Apps

EDUCATION:

• Bachelor's Degree Preferred
• Bachelor’s Degree not required in lieu of 5+ years eCommerce experience
• Google Ads/Analytics Certification Preferred

OTHER:

• Hybrid work schedule

This job description is not intended to be all-inclusive.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V

If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at 

https://omicronmedia.com/work-here/job-listings/

If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you!

Top 3 reasons our employees love working at Omicron:

1. We build cutting-edge technology that is literally changing how the world consumes online content.
2. We get to collaborate with really smart, interesting people every day.
3. Omicron rewards its team with really fun company events.

JOB SUMMARY: 

Our Email Marketing Manager is the front line for Omicron Media’s customer communication. You will drive the overall email strategy for eight brands with distinct customer demographics and plan offerings. Think of us as an in-house marketing agency with diverse skills being called upon daily. The ability to create effective onboarding, upsell, retention, win back, and customer satisfaction emails in a fast pace environment is essential for success.

RESPONSIBILITIES:

• Manage daily email operations: promotional calendar, system testing & troubleshooting, copywriting, email production, deployment optimize and A/B test emails and landing pages to maximize conversions.
• Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel.
• Work with other members of the team to ensure email strategy complements and amplifies all marketing initiatives.
• Create and implement strategies for list growth, increased engagement, and increased ROI.

EXPERIENCE:

3+ years in the following:

• Email (Sendgrid, Customer.io, Eloqua)
• Running A/B, multivariate tests (Optimizely, Google)
• Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
• Copywriting
• Optimizing and Creating Landing Pages
• Working with global customers and colleagues

DESIRED TOOLSET:

• Sendgrid
• io
• Segment
• Amplitude
• Google Tag Manager
• Google Analytics
• SaaS experience

ADDITIONAL SKILLS:

• Strong understanding of email marketing concepts and KPIs
• Basic HTML and CSS
• Clear and concise copywriter with core understanding of conversion optimization
• Capacity to find and nurture demographic synergies into paid customers
• Knowledge of how different online marketing channels (affiliate, organic, paid, social, lead gen, etc.) fit together
• Highly organized with the ability to work on divergent brands and projects
• Advanced Excel skills to create clear reports using pivot tables, vlookups, hlookups, macros, etc.
• Must be a self-starter, willing to take initiative and drive results
• Knowledge of CAN-SPAM and email deliverability best practices

EDUCATION:

• Bachelor's Degree Required

OTHER:

• Hybrid work schedule
• Full-time position

This job description is not intended to be all-inclusive.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V

If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at https://omicronmedia.com/work-here/job-listings/.

If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you!