Please note that we do not offer visa sponsorship for this position.

We encourage applicants to include a cover letter to share more about their experience and interest.

Role Summary

The Associate Director, Digital Content & Insights acts as the connective tissue between creative storytelling, digital execution, and performance measurement bridging content, analytics, and technology to ensure that all digital channels work together to deliver measurable, compliant, and high-performing marketing outcomes. The role connects the dots between brand, creative, and media to deliver content that builds awareness, credibility, and engagement across NLG’s digital ecosystem. This role is responsible for shaping and optimizing the firm’s digital content strategy, ensuring every message and campaign reflects the brand voice, meets compliance standards, and drives measurable performance across web, email, and social channels.

Reporting to the Director – Digital Marketing, this individual will lead the planning, development, and governance of digital content, driving an organic-first approach that blends storytelling, search intelligence, and performance insights. They are digitally bilingual — able to think strategically about content while speaking the technical language of SEO, analytics, CMS, and compliance. A working knowledge of HTML and marketing technology enables this role to operate with agility and independence, collaborating seamlessly with creative, data, and technical partners to ensure content performs as well as it inspires.

The Associate Director, Digital Content & Insights will collaborate closely with the Web & Digital Experience Strategist to align content with site architecture, SEO priorities, and user journeys, and with the Lifecycle Marketing Manager to ensure messaging and cadence are consistent across channels. They will oversee the editorial calendar, manage content workflows, brainstorm and lead content marketing efforts, and maintain brand and compliance integrity across all digital touchpoints. This role also owns social media operations and governance, as well as online reputation management, driving brand consistency and engagement across all digital touchpoints.

The ideal candidate is a strategic storyteller who combines creative thinking with analytical discipline. They are high energy and have a proactive, solutions-oriented mindset and understand how brand narratives, keywords, and engagement data work together to drive organic growth and meaningful results. Success in this role will be defined by cohesive, insight-driven content that advances NLG’s reputation, engagement, and measurable impact across the digital landscape.

Essential Duties and Responsibilities

Lead digital content strategy and planning. Working with clients and other communicators, define and manage NLG’s digital content editorial calendar. Drive an organic-first approach to content development that blends storytelling, SEO, and analytics to enhance visibility and engagement.

Manage and mentor the content producer: Oversee the Digital Media Producer, guiding workload prioritization, creative execution, and professional development. Ensure content producer delivers high-quality, compliant content and creative assets that support campaigns and business objectives.

Lead content creation and storytelling: Direct and contribute to the creation of compelling, insight-driven content, including thought leadership articles, blog posts, case studies, social media content, and interviews that reinforce NLG’s brand and expertise. Ensure all content reflects the company’s tone, voice, and positioning while meeting engagement and performance goals.

Oversee content production and publishing: Manage the creation, editing, and distribution of content across NLG’s owned digital channels. Oversee workflows in the CMS system (Sitecore, WordPress, Adobe Experience Manager) to ensure content accuracy, timeliness, and alignment with digital best practices.

Own social media operations and governance: Oversee corporate and agent-facing social media programs, ensuring consistency, compliance, and brand integrity across platforms. With Director – Digital Marketing as a strategic content partner, manage publishing, engagement, and paid amplification using tools such as Sprout and Hearsay. Identify opportunities to strengthen channel performance and audience reach.

Integrate data and insights into storytelling: Partner with the Web & Digital Experience Strategist to use analytics, SEO insights, and performance data to inform content decisions for consumers consumption and agent use. Monitor content performance through GA4, SEMrush, and social analytics tools; translate findings into actionable recommendations that improve reach, engagement, and conversion.

Drive SEO and discoverability: Lead collaboration with the Web & Digital Experience Strategist to ensure content is optimized for search visibility and aligned with keyword strategies, metadata standards, and site architecture. Conduct ongoing keyword research, analyze trends, and apply best practices for both search and emerging AI-driven discovery tools.

Ensure governance, quality, and compliance: Uphold NLG’s brand, voice, and editorial standards while ensuring that all content meets accessibility, privacy, and regulatory requirements. Partner with Compliance and Legal teams to facilitate content review and approval processes, maintaining accurate documentation and version control.

Advance content performance measurement and reporting: Develop KPIs and reporting dashboards to evaluate the effectiveness of digital content. Track and communicate insights on traffic, engagement, and conversion metrics to senior stakeholders, using data to refine content strategy and prioritize future initiatives.

Minimum Qualifications

• 7+ years of experience in digital content strategy, marketing, or communications, with proven success developing and optimizing multi-channel content programs (web, social, video, and email).
• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field; an equivalent combination of education and experience may be considered.
• Demonstrated ability to lead and manage a small team, including content producers, copywriters, or media specialists, balancing strategic guidance with hands-on execution.
• Strong understanding of SEO, analytics, and content performance, with hands-on experience using Google Analytics 4 (GA4), Google Tag Manager (GTM), SEMrush, or equivalent tools to inform content decisions.
• Experience managing and publishing content within CMS platforms such as Sitecore, WordPress, or Adobe Experience Manager (AEM), ensuring accuracy, accessibility, and brand consistency.
• Proven ability to manage social media platforms and tools such as Sprout, Hearsay, or similar, ensuring consistent brand expression, compliance, and performance reporting.
• Demonstrated ownership of social media channels, including organic and paid social strategy, publishing, analytics, online reputation management (ORM), and governance.
• Excellent writing and editing skills with the ability to translate complex ideas into clear, compelling, and compliant digital copy.
• Proven ability to collaborate across marketing, IT, compliance, and creative functions to deliver cohesive, high-quality content aligned to business objectives.
• Highly organized, detail-oriented, and capable of managing multiple projects and priorities in a fast-paced environment.

Work Arrangements:  Hybrid

This position currently offers an onsite hybrid work schedule, with the expectation that you are in the office four days per week during onsite core days.  Our current onsite core days are Monday, Tuesday, Wednesday, and Thursday.  The work schedule type and core days are subject to change with advance notification and manager discretion.

Preferred Qualifications

• 10+ years of experience in content strategy, digital marketing, or editorial leadership, preferably within financial services, professional services, or another highly regulated industry.
• Experience leading content teams or editorial operations, managing workflows, priorities, and development for writers, producers, and designers.
• Demonstrated success building content strategies that connect brand, creative, and media to drive awareness, engagement, and organic growth.
• Deep understanding of modern content formats and emerging digital trends, including video, podcasts, interactive content, and AI-assisted content creation tools (e.g., Copilot, ChatGPT).
• Strong grasp of user behavior and journey-based storytelling, with experience using data, A/B testing, and analytics to improve message relevance and conversion performance.
• Advanced proficiency in SEO and discoverability strategies, including keyword analysis, metadata management, and answer engine optimization (AEO) for emerging AI-driven search visibility.
• Familiarity with content governance and compliance workflows, including accessibility (WCAG), brand voice standards, and content approval processes.
• Experience collaborating across CRM and marketing automation ecosystems (e.g., Salesforce, Marketing Cloud) to connect content performance with lead generation and nurture campaigns.
• Proficiency with project management platforms (e.g., Monday.com, Jira, or Asana) and comfort working in Agile or hybrid team environments.
• Strong presentation and communication skills with the ability to clearly articulate content strategy, performance insights, and creative concepts to senior stakeholders.
• Demonstrates a proactive approach to continuous improvement and digital excellence, staying current on emerging trends in SEO, analytics, and digital content innovation.

Benefits

• Your benefits start day one and are flexible and customizable to your and your family’s specific needs. Check out the BENEFITS of a Career at National Life!

Please note that we do not offer visa sponsorship for this position.

We encourage applicants to include a cover letter to share more about their experience and interest.

Role Summary

The Lifecycle Marketing Manager is responsible for developing, executing, and optimizing lifecycle and marketing automation programs that drive engagement, conversion, and retention across the customer journey. This role requires technical expertise and deep marketing experience. To create data-driven campaigns that deliver personalized, compliant, and measurable experiences.

Reporting to the Director – Digital Marketing, the Lifecycle Marketing Manager owns Salesforce Marketing Cloud (SFMC), Mailchimp, and Snappy Kraken systems, serving as the enterprise’s subject matter expert for marketing automation and dynamic journeys. This individual will audit and optimize an existing, complex SFMC environment, implementing best practices for data integrity, workflow design, governance, and performance. This individual will build, test, and deploy sophisticated, multi-stage programs across acquisition, nurture, onboarding, and re-engagement, ensuring that every communication aligns with brand voice and contributes to business growth.

This role partners closely with the Web & Digital Experience Strategist and Digital Content & Insights Lead to connect lifecycle initiatives to the broader digital ecosystem. By aligning journeys with web experiences, campaigns, and analytics, the Lifecycle Marketing Manager ensures that each customer interaction is relevant, timely, and measurable, enhancing the overall digital experience and pipeline velocity.

The ideal candidate is a high-energy, hands-on marketer with deep technical expertise in Salesforce Marketing Cloud (SFMC) and other marketing automation platforms. They combine a strong technical foundation with a passion for automation, data-driven storytelling, and operational excellence. A proactive problem solver and collaborative team player, this individual brings curiosity, precision, and accountability to every project — translating business objectives into scalable, measurable marketing campaigns. Success in this role requires a balance of strategic thinking and executional excellence, along with the ability to anticipate challenges, drive solutions, and consistently deliver results in a fast-paced environment.

Essential Duties and Responsibilities

Design and execute lifecycle marketing programs: Working with stakeholders like Product Marketing and collaborating with Creative Services, own the development, execution, and continuous optimization of lifecycle and nurture campaigns across acquisition, onboarding, engagement, and retention stages. Build sophisticated, multi-stage customer journeys primarily within Salesforce Marketing Cloud (SFMC) to deliver personalized, data-driven experiences at scale. Work within Mail Chimp as required until all assets are transitioned to SFMC.

Lead SFMC optimization and platform ownership: Serve as the enterprise owner and SME for SFMC (plus Mailchimp and Snappy Kraken). In partnership with IT, conduct a full audit and lead remediation: refactor data extensions and automations, standardize naming/QA, deprecate legacy assets, harden governance, and implement monitoring/playbooks to improve reliability, speed, and scalability.

Document user flows and lifecycle architecture: Create and maintain detailed documentation of user flows, campaign logic, and data processes to ensure transparency, scalability, and consistent execution across marketing programs. Partner with IT and cross-functional teams to align marketing automation architecture with CRM integrations and data governance standards.

Collaborate to ensure data integrity and domain health: Work closely with Information Technology and various business units to maintain list hygiene, data synchronization, and accurate audience segmentation between SFMC, CRM, and other connected systems. Monitor and optimize email and domain health (including deliverability, authentication, and IP reputation) to ensure reliable campaign performance. Own unsubscribe management and Unsub Central, ensuring accurate suppression and compliance.

Create and optimize audience segmentation and personalization: Partner with the Director-Digital Marketing and Digital Content& Insights Lead as well as business unit clients to define audience strategies, segmentation frameworks, and personalization logic that drive engagement and conversion. Leverage CRM and first-party data to deliver relevant, compliant, and journey-aligned communications.

Build and deploy creative, responsive communications: Develop and QA dynamic, modular, and responsive email templates using HTML, AMPscript for personalization and SQL for data segmentation and automation. Ensure all communications meet brand standards, accessibility requirements, and deliverability best practices across devices and platforms.

Monitor performance and optimize through testing: Track and analyze campaign and journey performance across KPIs such as deliverability, engagement, conversion, and retention. Partnering with the Director-Digital Marketing and the Digital Content & Insights Lead, conduct A/B and multivariate testing on creative, timing, and targeting to continuously improve program effectiveness and ROI, and share learnings across teams to inform future strategy.

Ensure compliance, governance, and operational excellence: Maintain strict adherence to CAN-SPAM, GDPR, and other data privacy regulations. Document and enforce standards for campaign QA, approval, and deployment. Collaborate with marketing operations, compliance, and data teams to uphold governance and deliver a seamless, compliant customer experience. Maintain unsubscribe data according to compliance protocols.

Minimum Qualifications

• 5+ years digital marketing automation experience; including direct responsibility for email marketing automation strategy and execution in Salesforce Marketing Cloud with demonstrated success developing and optimizing automated email and nurture programs.
• Bachelor’s degree in Computer Science, IT, Marketing, Communications, Business, or a related field; equivalent combination of education and significant marketing automation experience may be considered.
• Extensive hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Automation Studio, and Contact Builder. Proven ability to audit and optimize an existing instance, refactoring data extensions, automations, and governance processes.
• Working knowledge of Mailchimp and Snappy Kraken or similar marketing automation platforms.
• Proficiency in HTML, CSS, SQL, and AMPscript for building, customizing, and troubleshooting responsive, dynamic email templates.
• Proficiency in data integration between SFMC and Salesforce CRM, including segmentation, lead routing, and consent management.
• Deep understanding of email deliverability, domain health, and reputation management, including authentication, IP warm-up, and inbox placement.
• Demonstrated ability to analyze campaign performance using GA4, SFMC analytics, or similar tools, identify trends, and translate findings into actionable optimization plans.
• Familiarity with GDPR, CAN-SPAM, and global data-privacy and consent regulations; experience managing unsubscribe systems such as Unsub Central.
• Strong organizational and project-management skills with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
• Excellent verbal, written, and interpersonal communication skills, with strong attention to detail and accuracy.

Work Arrangements: Hybrid

• This position currently offers an onsite hybrid work schedule, with the expectation that you are in the office four days per week during onsite core days. Our current onsite core days are Monday, Tuesday, Wednesday, and Thursday.  The work schedule type and core days are subject to change with advance notification and manager discretion.

Preferred Qualifications

• 7–10 years of experience in lifecycle, CRM, or digital marketing, including direct responsibility for email marketing automation strategy and execution.
• Salesforce Marketing Cloud certification(s) such as Marketing Cloud Engagement Developer or Marketing Cloud Email Specialist strongly preferred.
• Proven expertise in Salesforce CRM integration with SFMC, including data synchronization, consent management, and cross-platform segmentation.
• Experience leveraging Salesforce Einstein and Mobile Studio for predictive insights, personalization, and multi-channel engagement.
• Experience leading or mentoring marketing automation specialists or developers, with the ability to establish best practices and process documentation.
• Familiarity with Adobe Experience Manager (AEM), Adobe Assets, or Adobe Creative Cloud, and understanding of how creative workflows integrate with campaign execution.
• Proficiency with SFMC Intelligence (Datorama), Tableau, or similar analytics and visualization tools.
• Experience in Agile environments and comfort collaborating through iterative, cross-functional project cycles.
• Ability to develop clear technical and functional documentation, including user guides, workflow diagrams, and campaign playbooks.
• Experience using email QA and testing tools (e.g., Litmus, Email on Acid) and campaign tagging systems such as Claravine.
• Strong problem-solving skills and the ability to prioritize and perform effectively under tight deadlines.
• Excellent communication and collaboration skills, with a proactive, solution-oriented mindset.
• Experience in financial services, professional services, or other regulated industries with established legal/compliance review processes.
• Demonstrated passion for marketing innovation, continuous learning, and improving automation efficiency through process and technology enhancements.

Benefits

• Your benefits start day one and are flexible and customizable to your and your family’s specific needs. Check out the BENEFITS of a Career at National Life!