About the Role

As the core driver of our social media growth, you will be responsible for building MyShell AI’s brand influence from 0 to 1 across mainstream global platforms (TikTok, Instagram, X, Facebook, etc.). Leveraging high-level visual creativity and a sharp sense for content, you will build a global user community and drive high-quality follower growth and traffic conversion.

Key Challenges You Will Solve

• Visual & Content Creation: Independently produce high-quality image and video assets that align with Western aesthetics (e.g., minimalist styles, fast-paced short video edits) to eliminate content bottlenecks.
  
  
• Cross-Platform Growth Matrix: Implement differentiated growth strategies tailored to specific platform algorithms (e.g., TikTok’s "For You" feed, X’s trending topics, Instagram’s visual aesthetics).
  
  
• Integrated Marketing Alignment: Ensure social media activities sync with the global marketing rhythm. Through scientific Social Calendar planning, you will convert social traffic into brand momentum and business growth.

Responsibilities

• Full-Stack Content Production: Master tools like Canva, Photoshop, and Adobe Premiere/After Effects to independently create engaging images and short videos optimized for social sharing.

• Global Account Management: Manage daily operations for TikTok, Instagram, Facebook, and X, including copywriting, community engagement, and follower growth.

• Strategy & Execution: Develop and execute the weekly Social Calendar; track hot trends/challenges and respond quickly with relevant content.

• Data Monitoring & Review: Monitor key growth metrics (Reach, Engagement, CTR), analyze competitor moves, and continuously optimize content strategies through A/B Testing.

• Cross-Functional Collaboration: Work closely with Marketing, Paid Media, and Product teams to provide strong organic traffic support during key moments like product launches and promotions.

Qualifications

• Experience: Top graduates from the class of 2025/2026, or candidates with 1–3 years of experience in overseas social media operations.

• Aesthetic & Technical Skills: Excellent aesthetic sense with proficiency in design and video editing tools. (Please include your portfolio or links to accounts you have managed in your application).

• Language Proficiency: English as a working language. Ability to write authentic, native-level copy that fits the local cultural context (including Memes and Slang).

• Passion & "Net Sense": Passionate about social media with excellent internet intuition. You can break down complex requirements into high-efficiency execution steps.

Plus Points

• Cultural Immersion: Experience living, studying, or working extensively in Western markets; familiarity with local cultural taboos and aesthetic preferences.

• Platform Mastery: Deep understanding of the underlying logic, community rules, and user preferences of overseas platforms; proven experience in building accounts from 0 to 1.

• Strategic Thinking: Logical ability to plan annual/quarterly integrated marketing campaigns—you understand not just the execution, but the "big picture" of growth.

• AI Tool Proficiency: Hands-on experience using AI tools (e.g., Midjourney, Runway, HeyGen) to assist in content production is a huge plus.

About the Role

We are looking for a Product Marketing partner to help us bring our AI text-to-app product to global users. You don't need to be an AI technical expert, but you must be a power user of AI tools, skilled at using various AI tools to accelerate research, writing, and operations. We welcome fresh graduates, as long as you learn quickly, have strong English skills, and are willing to use AI as your personal superpower.

Key Responsibilities.

• Market and User Definition — Define our early product's core target user personas through quantitative and qualitative research, combining frontline user interviews, competitive analysis, and AI-assisted analytics.
• Channel Strategy Exploration — Following the principle of "Whoever defines the users, finds the users," design GTM strategies around target user groups, validate multiple user acquisition channels including Telegram, and continuously optimize reach and conversion efficiency.

Qualifications

• Excellent English skills: Able to write and communicate independently, read international news, and communicate fluently with global users; recommended to have TOEFL 100+ or equivalent English proficiency.
• Power user of various international AI applications, with hands-on experience in basic prompt engineering.
• Fast learner, willing to quickly self-learn and deliver results in unknown territories.

Plus Points

• International study or cross-cultural work experience.
• Experience managing online communities of 1,000+ members, or leading Telegram Bot / side projects.