ABOUT THIS ROLE

As the Senior Director of Field Marketing, you will architect the engine that brings LVT’s hardware-enabled SaaS solutions to life in the physical world. Leading a multi-pillar team across Field ABM, Events, and Partner Marketing, you will bridge the gap between high-level brand strategy and localized revenue generation. This is a high-impact leadership role designed for a strategic operator who can harmonize complex channel ecosystems with high-touch enterprise plays. You will serve as the primary liaison to Sales leadership, ensuring our field presence is not just visible, but a primary driver of high-fidelity pipeline.

This role is based in-office out of our Headquarters in American Fork, Utah, or our office in Seattle, Washington.

ROLE RESPONSIBILITIES

• Multi-Pillar Team Leadership: Provide daily strategic direction and coaching to the heads of Field ABM, Events, and Partner Marketing, ensuring their sub-functions operate as a unified engine rather than in silos.
• Segment-Aligned ABM Orchestration: Collaborate with the Field ABM and Sales teams to design and deploy bespoke "1:1" and "1:few" marketing plays for high-value accounts, ensuring direct and channel sales teams have tailored touchpoints to delight our "Must-Win" accounts.
• End-to-End Trade Show Excellence: Collaborate with the Events, Brand, and Product Marketing teams to ensure flawless physical execution at our “1:many” trade shows, from booth logistics and technical setup to real-time lead capture and immediate follow-up workflows.
• Channel Ecosystem Activation: Collaborate with the Partner Marketing and Channel Partner teams to maximize the impact of the channel partner network, utilizing MDF (Market Development Funds) to scale event reach and co-branded ABM initiatives.
• Sales & Marketing Synchronization: Act as the primary liaison between Marketing, Direct Sales, and Channel Sales leadership to align field activities with quarterly revenue targets, sales segment priorities, and tiered account focus.
• Budget & ROI Management: Maintain responsibility for the multi-million-dollar field and events budget, prioritizing high-yield investments and cutting low-performing activations based on data-driven insights.
• SaaS/HaaS Demo Strategy: Partner to refine the in-person demo experience for how our physical security hardware and software show in the field for 1:1, 1:few, and 1:many touchpoints, ensuring every demo creates a premium, high-fidelity experience for prospects.
• Pipeline & Revenue Attribution: Rigorously track all field and event activities within the CRM, ensuring every ABM, Event, and Partner play is accurately attributed to pipeline generation and revenue.

OUR IDEAL CANDIDATE

• Multi-Functional Leadership: 8–10+ years of progressive marketing experience, with at least 3 years in a leadership capacity. You have a proven ability to manage a diverse organization consisting of Field Marketing, Events, and Partner/Channel functions.
• Hardware-Enabled SaaS Expertise: Direct experience in marketing a hybrid “hardware + software” product, or marketing in the Physical Security or IoT industry.
• Mastery of High-Touch Strategy: A documented track record of architecting and owning a comprehensive ABM strategy that resulted in measurable pipeline growth within prioritized Enterprise accounts.
• Channel Ecosystem Savvy: Deep experience owning or working in lockstep with Channel Partner Marketing, including the strategic allocation and management of Market Development Funds (MDF).
• Financial & Analytical Acumen: You act as a business owner who can translate marketing spend into financial outcomes, comfortable presenting "Sourced vs. Influenced" pipeline data to executive leadership.
• Operational Excellence: You possess the executive presence to lead high-level strategy and the technical "scrappiness" to ensure physical field units and software demos are executed flawlessly.

Collaborative Influence: A natural bridge-builder who can align the needs of a fast-paced Sales organization with the long-term vision of a Product and Brand team.

ABOUT THIS ROLE

As the Performance Optimization Strategist, you will be the architect of our automated growth engine. This is a high-impact individual contributor role focused on moving beyond traditional marketing tactics to build sophisticated, AI-driven systems that scale personalized outreach. You will leverage LLMs and agentic workflows to transform how we identify and engage high-value accounts, ensuring our message hits the right person at the right time with 1:1 precision at a 1:1,000 scale.

This role is based in-office out of our Headquarters in American Fork, Utah.

ROLE RESPONSIBILITIES

• Architect and deploy automated "agentic" workflows to identify, research, and prioritize high-value accounts with minimal manual intervention.
• Design and manage programmatic outreach systems that utilize LLMs and data enrichment to deliver hyper-personalized communication across email, web, and ads.
• Optimize sales enablement tooling, specifically Gong Engage, to automate communication flows and bridge the gap between marketing signals and sales action.
• Build a systematic experimentation engine, managing 5–10 simultaneous tracks to test hypotheses around conversion psychology and AI-generated outputs.
• Analyze performance metrics across Salesforce, Google Analytics, and FullStory to identify friction points and operationalize successful tests immediately.
• Collaborate with internal creative and product teams to iterate on sales and marketing assets based on performance data and experimental findings.
• Measure success through increased pipeline velocity, higher conversion rates within ABM segments, and the scalability of automated workflows.
• Maintain meticulous documentation of variables and outcomes to ensure data integrity and repeatable growth "plays."

OUR IDEAL CANDIDATE

• The AI Orchestrator: You have a deep fascination with Agentic AI and a proven ability to prompt, chain, and automate LLM workflows to solve complex business problems.
• Growth Mindset: You possess 3+ years of experience in Growth Marketing, Sales Enablement, or BDR/SDR functions, with a track record of scaling performance through technical optimization.
• Data Literate: You are comfortable navigating CRMs like Salesforce or HubSpot and using web analytics to drive decision-making.
• Systematic Experimenter: You thrive in complexity and can manage multiple moving parts without losing sight of the "winner" in an A/B test.
• Solution-Oriented: You view technical roadblocks or "failed" experiments as critical data points and pivot quickly to troubleshoot logic or prompts.
• ABM Expert: You understand the nuances of penetrating high-value accounts and how to use specialized tech to create personalized "surround sound" for buyers.
• Technical Proficiency: Experience with sales enablement tools (Gong Engage, Salesloft, or Outreach) and web tools (Webflow, FullStory).
• Educational Background: You hold a degree in Marketing, Business, Communications, or a related field, or have equivalent professional experience in high-growth SaaS environments.

ABOUT THIS ROLE

The Webinar Marketing Manager role is responsible for strategically planning and executing content across multiple platforms, driving pipeline growth by creating high-impact assets that span the entire marketing funnel. This role requires strong, conversational writing skills to simplify complex topics and demands cross-functional collaboration with sales and product teams to make sure the content is both timely and addresses industry needs. This role will also act as a webinar host and producer, requiring them to pitch topics, manage logistics, and maintain a professional public presence to capture qualified leads and position the company as a thought leader.

ROLE RESPONSIBILITIES

• Drafting and Publishing Content: Writing, editing, formatting, and publishing a new blog post, case study, or white paper segment.
• Content Performance Analysis: Reviewing data to see which recently published content is generating the most clicks and leads.
• Pitching & Planning: Dedicating time to research market trends, competitor activity, and customer pain points to brainstorm and formally pitch a new round of high-value webinar topics and content series.
• Editorial Calendar Management: Updating the editorial calendar in a project management tool to track deadlines for current assets.
• SEO Optimization: Working with our partners to find high-potential blog posts to refresh data, update keywords, and internally link it to newer, relevant content to boost its search engine ranking.
• Webinar Preparation and Execution: Creating, reviewing, or finalizing guests, dates, and slide decks for upcoming webinar.
• Live Event Hosting: Hosting or moderating a live or on-demand webinar.

OUR IDEAL CANDIDATE

• Educational Background: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Content Marketing Experience: Minimum of 2-5 years of professional experience in a content role, with a focus on creating educational and lead-driving assets.
• Exceptional Storytelling Skills: Demonstrated ability to craft and evolve compelling narratives that resonate with different buyer personas and translate complex concepts into clear, understandable content across various regions.
• Strong Research & Editorial Command: Expertise in conducting thorough research, combined with strong writing, editing, and an expert command of grammar rules and attention to detail to ensure professional, flawless, and compliant content.
• Project and Deadline Management: Proven ability to manage a rigorous editorial calendar, adhere to fixed deadlines, and coordinate assets/reviews across multiple stakeholders (Sales, Product, Leadership).