Overview:

Ketchum is looking to add a Senior Account Executive to their dynamic North America Corporate Reputation Team! 

About the Job:

• Build understanding and knowledge of the clients’ businesses and their competitive environments
• Actively participate/contribute to the development of account plans/ideas.
• Demonstrate knowledge of client media monitoring process and be able to efficiently conduct/review on a daily basis
• Demonstrate ability to effectively develop a full range of written materials consisting of and not limited to: standby statements, question & answer documents, issues analyses, position papers, client correspondence, and reports
• Independently implement defined crisis preparedness projects
• Counsel clients through basic issues management and crisis response situations
• Some day-to-day client contact through written and direct counsel on basic issues situations enlisting senior counsel on tough issues when appropriate
• Foster client-agency relationship to build trust and become a valuable resource to our clients
• Facilitate teamwork by delegating and involving junior staff members whenever possible
• Take on lead responsibility for all aspects of budget management and client billing/administration
• Seek counsel from financial manager to be able to review financial reports, project budgets, and related financial materials
• Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
• Assist senior management in developing proposals and gathering information for new business opportunities

Qualifications:

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

• Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred 
• Three to five years of experience in public relations agency or similar position
• Ability to work in multi-faceted, fast-paced environment

The salary range for this position is $70,000 - $80,000.  The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

Overview:

Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights! 

This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.

Responsibilities:  

• Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients 
• Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth 
• Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.  

• Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis
• Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients

• Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI
• Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client 
• Serving as a specialist and advisor in research and analysis, to include: 
• Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices 
• Participating in or driving analytics projects and initiatives 
• Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business 
• Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business  
• Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client. 

 
Qualifications:  

• 3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary 
• Strong orientation toward client service and teamwork 
• Strong business acumen and understanding of the communications landscape 
• Management experience 
• The ability to work on multiple projects concurrently 
• Excellent client management skills with the ability to communicate professionally and proactively
• A team mentality and desire to collaborate with co-workers across multiple geographies
• Strong statistical, writing, and public speaking/presentation skills 
• Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.   

 Expertise in any or all of the following:

• Website analytics tools such as Google Analytics, Adobe Analytics or Omniture  

• Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons  
• SEO/SEM analysis and relevant tools
• Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data
• Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc. 

The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #

ybrid

  
Overview:  

We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns, and ideas.  

We’re looking for an Associate Director, Digital & Social to join our team. You are perceptive, collaborative, and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client. 

The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.  

 
Responsibilities:  

• Acts as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs 

• Cultivates and maintains trusted relationships with key clients 

• Troubleshoots client problems as they arise, seeking senior management input when appropriate 

• Builds and leverages deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media 

• Creates digital solutions to answer clients’ business needs on a short-term and long-term basis 

• Displays and encourages creativity and innovation. Actively participate in brainstorms and connect with creative resources 

• Develops and implements strategies and tactical programs to influence audiences across digital and social ecosystems 

• Monitors, analyzes, and communicates trends, news on emerging technologies, and social metrics as part of client counsel 

• Potentially runs a piece of digital business 

• Is flexible and facilitate teamwork within client account team; focus on a common goal, working with multiple teams with different core capabilities 

 
Qualifications:  

• 7-10 years' Digital interactive experience 

• Recognized expertise in developing strategic creative solutions for clients 

• Ability to provide clear creative conceptual direction and to motivate cross functional teams 

• Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas. 

• An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why. 

• An appreciation of storytelling and a desire to find the narrative in anything. 

• A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries. 

• Understanding of standard approaches to data analytics, ads implementation, application development and platform integration  

The salary range for this position is $100,000 to $120,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

Overview

Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Research and Insights! 

This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in original survey research and be able to lead a team and manage projects from start to finish, as well as independently own programs.

Responsibilities  

• Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients 
• Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to client relationships, to account relationships, billing and growth 
  • Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.  
  • Development of research, analytics and measurement proposals 
  • Analysis and reporting of findings in a way that tells a concise and clear story with the data and provides answers to the client’s main questions/objectives; Presentation of results to account team and client 
• Serving as a specialist and advisor in research and analysis, to include: 
  • Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices 
  • Participating in or driving analytics projects and initiatives 
  • Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business 
  • Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business  
• Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client. 

 
Qualifications  

• 3 to 5 years of research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary 
• Strong orientation toward client service and teamwork 
• Strong business acumen and understanding of the communications landscape 
• Management experience 
• The ability to work on multiple projects concurrently 
• Strong statistical, writing, and public speaking/presentation skills 
• Strong understanding original/primary quantitative research and statistics  
• Research supplier/vendor/budget management experience preferred 

The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid