Performance Marketing Manager
This role requires at least 2 days on-site in the Boston, MA office
$88,000 - $110,000 + bonus
About the Role
We’re looking for a B2B Performance Marketing Manager to own and optimize our paid marketing programs with a focus on net-new lead generation and pipeline impact. This role will manage paid media budgets across key channels including paid search, paid social, and third party. They will partner closely with Demand Generation, Content, and Revenue Operations to support integrated campaigns that drive measurable business outcomes.
This is a hands-on role for a data-driven marketer who is comfortable balancing day-to-day optimization with strategic planning and performance reporting—especially within a HubSpot-centric marketing environment.
Key Responsibilities
Paid Media & Budget Management
- Own and manage the paid marketing budget across channels such as search, paid social, display, retargeting, and 3rd party channels such as content syndication and engagement with industry affiliation groups.
- Develop and execute performance-driven paid media strategies aligned to quarterly and annual pipeline goals
- Continuously optimize campaigns to improve CPL, CAC, conversion rates, and overall ROI
- Test and scale new channels, audiences, and formats based on performance insights
Lead Generation & Pipeline Support
- Drive net-new lead volume and qualified demand through paid acquisition programs
- Align paid media efforts to lifecycle stages (top-of-funnel through opportunity creation)
- Partner with Demand Generation, Events and Product Marketing to support integrated campaign launches, webinars, events, and ABM initiatives
- Ensure paid programs support both short-term lead goals and long-term pipeline health
Demand Generation & Campaign Collaboration
- Act as a key contributor within the campaign team, supporting multi-channel demand generation initiatives
- Translate campaign goals into paid media tactics that reinforce broader messaging and positioning
- Collaborate with content and creative teams on ad copy, landing pages, and gating strategies
- Support experimentation and ongoing improvement of campaign performance
Analytics, Reporting & Optimization
- Own performance tracking and reporting for paid programs using HubSpot, Zoominfo and connected ad platforms
- Analyze funnel metrics (lead quality, MQL-to-SQL conversion, attribution, pipeline influence)
- Share clear insights and recommendations with marketing and revenue stakeholders
- Maintain strong data hygiene and ensure accurate tracking, attribution, and reporting
Required Qualifications
- 4–7 years of experience in performance marketing, paid media, or demand generation (B2B preferred)
- Hands-on experience managing paid budgets and optimizing paid campaigns at scale
- Strong familiarity with HubSpot for campaign management, reporting, and lead tracking
- Experience working cross-functionally within a Demand Generation or Revenue Marketing team
- Analytical mindset with the ability to turn performance data into actionable insights
- Proven ability to manage multiple campaigns and priorities simultaneously
Preferred Qualifications
- Experience marketing to mid-market or enterprise buyers
- Familiarity with lifecycle marketing, lead scoring, and attribution models
- Exposure to ABM or verticalized campaign strategies
- Comfortable partnering with Sales and RevOps teams on pipeline reporting and alignment
Why This Role Matters
This role plays a critical part in fueling our demand engine—turning paid media investment into predictable, scalable pipeline. You’ll have ownership, visibility, and the opportunity to meaningfully impact growth while working alongside a collaborative, results-oriented marketing team.