We're looking for a demand gen manager to own the new-logo pipeline for our tree care segment. You'll set the strategy, build the quarterly campaign plan with input from your key stakeholders, read the signals coming back from the market, and make the calls on what to do next.

Tree care is a distinct market — different ICP, different buying motion, different operator profile than the rest of our business. It's not a scaled copy of what works elsewhere; it needs its own program, run by someone who'll go deep on the segment and own the numbers end-to-end.

This is an individual contributor role on a fast-moving demand gen team. You'll have full revenue accountability for tree care new-logo pipeline, but you won't be doing it alone — campaigns get built in close partnership with Brand & Events, Partnerships, Digital, Content, Product Marketing, and our Market Engagement team. The numbers and the programming are yours; the work is collaborative.

If you're the kind of demand gen marketer who reads pipeline data the way some people read box scores, who knows when a campaign is working before anyone seeks out updates from you, and who'd rather own one segment well than ten segments shallowly — keep reading.

Who you'll work with

You'll report to the Sr. Director of Demand Generation and partner closely with:

• Product Marketing on positioning, ICP, messaging frameworks, competitor & market landscape, and product webinars — they're your source of truth on what we're saying and to who
• Brand & Events on trade shows, partnership webinars, and event-driven campaigns — many of your campaigns will stem from event programs they ship
• Digital, Content, and Marketing Operations on the execution layer that surrounds your campaigns
• Market Engagement (the inbound qualification team) on converting your campaign leads into held meetings — you brief them on each campaign; they convert; the feedback loop is constant
• The Demand Gen Manager, Landscaping as your closest peer — different segment, same discipline

What you'll own

Pipeline accountability for tree care new-logo

• Sales accepted targets for tree care new-logo each quarter
• Campaign strategy that ladders to those numbers
• Tier designation on every campaign (Tier 1 flagship / Tier 2 supported / Tier 3 self-serve)
• Pivot, kill, and double-down calls on live campaigns based on what the data is telling you

Campaign strategy and execution

You're the quarterback. Functions execute against your briefs.

• Quarterly campaign plan with priorities, tiers, and capacity requests in partnership with Events, Partnerships, Design, Digital, and Content. You understand buyer journeys and how to create high intent and low intent plays to meet buyers where they’re at across a variety of channels.
• Campaign briefs — offer, audience, messaging direction, target SAL volume, key dates
• Comfortable with owning email marketing, landing page builds, and webinar execution for your segment–we’re hands on!
• Outreach strategy briefs to Market Engagement before every launch

Reading the signals

This is the heartbeat of the role. You're the one who knows what's working and what isn't. You react fast to keep pipeline target attainment on track.

• Live campaign performance reads — demo held rate, conversion patterns, channel mix, lead quality
• Sales call themes — you stay close to what tree care prospects are actually saying
• Pipeline shape and pacing against quarterly targets
• Translating those signals into the next campaign decision (or the next conversation with Product Marketing, Digital or Brand)

Segment expertise

• Develop and maintain a deep understanding of the tree care operator — what they care about, how they buy, what they're skeptical of, what other tools they use
• Partner with Product Marketing to facilitate an intentional feedback loop; bring market signals back when something needs to shift
• Make sure every campaign — copy, offer, channel, follow-up — reads as built for tree care, not retrofitted from somewhere else

What you're accountable for

Two numbers, primarily:

• SALs set for tree care new-logo. Top-of-funnel volume, on target, every quarter.
• SALs held for tree care new-logo. Volume that converts to held meetings — your campaigns generate the lead pool; Market Engagement converts it; the held rate is the joint outcome you read.

Secondary: pipeline contribution from your campaigns, ICP fit quality, and the health of the campaign program (consistent launches, clean handoffs, no gaps).

What we're looking for

Experience

• 5+ years in demand generation or related growth marketing, ideally in B2B SaaS
• Strong preference for candidates who've marketed a vertical-specific product, or marketed to SMB or mid-market buyers — that's the closest analog to our tree care motion
• Track record of owning a pipeline number and hitting it — not just running campaigns, but being on the hook for the outcome
• Real fluency with campaign performance data — you can read funnel metrics, spot the difference between a lead-quality problem and a held-rate problem, and know which lever to pull
• Comfort owning email copy end-to-end — strategy, copy, send, measure
• Demonstrated track record for working successfully across several functions — without losing momentum or ownership
• Tree care or green-industry experience is a great bonus but not required; we care more about demand gen craft and willingness to go deep on the segment

How you operate

This role doesn't work if you wait to be asked. We're hiring someone who:

• Reads the data on their own. You don't wait for a weekly meeting to know how a campaign is going. You're already in the dashboard, and you've already formed a view.
• Goes deep on the segment. You build real intuition for the tree care operator — what their day looks like, what they care about, what they're skeptical of — and that intuition shows up in every brief you write.
• Calls the play. When a campaign is underperforming, you don't just report the number; you bring a recommendation. Pivot, double down, or kill — your call to make and defend.
• Stays close to sales. You listen to calls, talk to AEs, read what prospects are actually saying. The best campaign signals don't come from a dashboard.
• Operates with relentless curiosity: whether that’s going deep on why a campaign isn’t meeting expectations, or how AI can be leveraged to improve efficiency, you’re always trying to push the envelope.

Comfort with AI

We're investing in agentic AI and native platform AI to support how the demand gen function operates. You don't need to be an expert, but this is a non-negotiable: you have to be genuinely open to the shift, and ideally bring some hands-on experience already.

• You've actively used AI tools in your day-to-day marketing work — even informally — and can talk about what's worked and what hasn't
• You're curious about agentic AI and willing to be a thoughtful partner as we build tooling that supports digital execution
• You're comfortable with the idea that AI will progressively change how the work gets done, and you see that as an opportunity rather than a threat

If you've built a custom GPT or Claude project, prototyped a Zapier or Clay automation, or just have a real point of view on AI's role in marketing — bring it.

How you partner

• Strong POV, but collaborative spirit. You'll work closely with Product Marketing, Brand, Partnerships, Digital, Content, MOPS, Market Engagement, and your peer DGMs — none of those relationships work if you can't bring expertise without ego.
• Clear communicator. You can write a brief that doesn't need a follow-up call to interpret, defend a recommendation with data, and tell a partner why their request needs to wait or change.
• Bias to ship. We move fast. The work is never finished, and the goal is to keep getting better, not let perfect be the enemy of good.

Tools you should know

• Required:  HubSpot, Salesforce (or equivalent CRM), Zoom Webinars, as well as hands-on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.).
• Bonus: You've built an AI-powered workflow that meaningfully changed how you operated, or led a vertical-specific demand program at a SaaS company.

What we'll give you

• A real seat with real numbers. You own tree care new-logo pipeline end-to-end — strategy, program, and outcome.
• A team that backs you. Product Marketing, Brand, Partnerships, Digital, Content, MOPS, and Market Engagement all have a role to play; you're not running this alone.
• Marketing leadership who treats this as a partnership. We'll share signals, debate priorities, and back your calls.
• A team that's investing in better tooling. AI Enablement is building out support for the demand gen function; you'll have a real voice in how that tooling supports your campaigns.
• Honesty about where we are. Tree care is a real growth area for us, and the program needs an owner. That's why this role exists.

If this sounds like the role you've been waiting for, we'd love to hear from you!

Compensation:

• Canada-based candidates: CAD 100,000 - 125,000

• US-based candidates: USD 100,000 - 125,000

We're looking for a senior digital marketer who lives in the data — someone who can forecast paid media performance, read what the numbers are actually saying, and turn that into the right next move across paid media and granum.com. 

You'll own the digital surface area for three brands (LMN, Greenius, and SingleOps). The work is meaningful, the budgets are real, and the impact is measurable. We need someone who's hands-on with the platforms, fluent with the reporting, and proactive enough to spot what's drifting before anyone else does.

This is a senior IC role on a fast-moving demand gen team. If you're the kind of digital marketer who builds their own forecast models, knows their ad platforms intuitively, and gets restless when they don't understand a trend in the data — keep reading.

Who you'll work with

You'll report to the Sr. Director of Demand Generation and partner closely with:

• Demand Gen Managers (DGMs) running new-logo and customer campaigns across LMN, Greenius, and SingleOps
• Content Marketing Manager on the joint SEO/AEO program — they own content, you own technical
• Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration
• AI Enablement as we build out tooling that supports digital execution
• Product Marketing on messaging and positioning designed to convert
• External partners who give you the leverage to operate at this scope
  
  

What you'll own

Paid media strategy and execution

You bring the digital expertise; DGMs approve against pipeline targets.

• Channel mix, budget allocation, and creative direction in close partnership with our DGMs
• Hands-on execution across Google, Meta, Bing, and LinkedIn
• Weekly forecasting against CAC and demos-booked targets per product
• Performance analysis, variance investigation, and channel-mix recommendations
• Lean on native AI in the ad platforms rather than rebuilding what they already do well — your value is the cross-brand, cross-channel calls those platforms can't make alone

Reporting and forecasting

This is the heartbeat of the role. You're the one analyzing, interpreting, and translating the data for our organization.

• Build and maintain the forecasting models that drive paid media planning
• Weekly and monthly reporting on paid media, AEO/SEO, CRO, and website performance
• Variance analysis when actuals drift from forecast — you don't just flag it, you diagnose it
• Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them
• Translate performance data into clear recommendations for DGMs and marketing leadership

SEO/AEO partnership and website performance

You own the technical foundation; Content Marketing owns the editorial side.

• Technical SEO and AEO end-to-end: Core Web Vitals, schema, redirects, site architecture
• Website page templates, UX, conversion paths, and platform decisions
• Joint program with Content Marketing — they own keyword strategy and topical authority; you own the technical foundation that lets it pay off
• The judgment call on whether something is a content problem or a technical one

CRO program

• Run our CRO experiment program, facilitating controlled tests that help us learn, optimize, and move the needle on website and landing pages
• Design experiments, set hypotheses with input from DGMs, and call the winners
• Build the test backlog from your own performance reads, not just from requests

Landing page infrastructure

The foundation everyone else depends on — your job to keep it solid.

• LP template library across HubSpot and WordPress
• Routing rule for which platform a given campaign uses
• Self-serve enablement for DGMs running Tier 2/3 campaigns

What you're accountable for

Two numbers, primarily:

• Paid media CAC. Hit CAC targets per product across all three brands. You'll surface variance, diagnose it, and make the calls on shifts.
• Self-serve enablement health. The LP template library is current, both platforms are covered, and DGMs can ship Tier 2/3 LPs without queuing on you. If self-serve breaks, you're the bottleneck.

Secondary: technical AEO/SEO health (site performance, indexation), CRO test cadence and lift, and paid media demos-booked targets.

What we're looking for

Experience

• 6–8+ years in digital marketing, with senior-level scope across SEO, paid media, website, and CRO in B2B SaaS
• Track record of running paid media programs at meaningful scale, including direct ownership of strategy and budget (not just executing what an agency recommends)
• Strong forecasting and modeling skills — you build the models yourself, you can defend the assumptions, and you can talk about times your forecast was wrong and what you learned
• Fluent with marketing data — GA4, ad platform reporting, attribution, conversion analysis. You can spot a tracking issue, a seasonality artifact, or a channel softening before someone has to point it out.
• Real CRO experience — you've designed experiments, called winners, and can talk about tests that didn't work and why
• Comfortable with technical SEO — you've worked with developers on schema, site speed, and architecture, even if you weren't writing the code yourself

How you operate

This role doesn't work if you wait to be asked. We're hiring someone who:

• Goes deep on the platforms. You build intuition for how Google Ads, Meta, LinkedIn, GA4, HubSpot, and the rest actually behave — not just what the documentation says, but what the patterns look like in your data. 
• Digs into things before anyone tells you to. If CAC ticks up, you're already in the data. If a competitor changes their bidding, you've noticed. If something looks off, you don't wait for a meeting — you investigate, form a view, and bring a recommendation.
• Treats forecasts as a working tool. You build models, watch how actuals diverge, refine the assumptions, and bring the story to the team. Forecasting isn't a quarterly exercise — it's how you stay ahead of what's coming.
• You’re a solid communicator. You proactively help your stakeholders understand performance and what you’re seeing in the channels. 

Comfort with AI

We're investing in agentic AI and native platform AI to support how the demand gen function operates. You don't need to be an expert, but this is a non-negotiable: you have to be genuinely open to the shift, and ideally bring some hands-on experience already.

• You've actively used AI tools in your day-to-day marketing work — even informally — and can talk about what's worked and what hasn't
• You're curious about agentic AI and willing to be a thoughtful partner as we build tooling that supports digital execution
• You're comfortable with the idea that AI will progressively change how the work gets done, and you see that as an opportunity rather than a threat

If you've built a custom GPT or Claude project, prototyped a Zapier or Clay automation, or just have a real point of view on AI's role in marketing — bring it.

How you partner

• Strong, informed POV, with a collaborative approach. You'll work across DGMs, Content Marketing, MOPS, Product Marketing, AI Enablement, and external partners — none of those relationships work if you can't bring expertise without ego.
• Clear communicator. You can write a brief, defend a recommendation with data, and tell a non-digital colleague why their request needs to wait.
• Bias to ship. We move fast. The work is never finished, and the goal is to keep getting better–not let perfect be the enemy of great.

Tools you should know

• Required: GA4, Google Tag Manager, SEMRush (or equivalent), Google Ads, Meta Ads, LinkedIn Ads, HubSpot, WordPress, Salesforce, Search Console
• Strongly preferred: Hands-on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.); Salesforce; experience working in or with a Snowflake/Omni-style data layer
• Bonus: You've built a forecasting model that drove a real budget decision, or an AI-powered workflow that meaningfully changed how you operated

What we'll give you

• Real ownership. SEO/AEO partnership, CRO, paid media, website, LP infrastructure — this is a senior seat with a wide lane.
• Leadership who treats this as a partnership. We'll share signals, debate priorities, and back your calls.
• A realistic budget. You show the clear ROI, we’ll invest the marketing dollars.
• A team that's investing in better tooling and infrastructure. AI Enablement is building out support for digital execution; you'll have a real voice in shaping it.
• Honesty about where we are. We have work to do on data, reporting, and tooling — that's part of why this role exists.

If this sounds like the role you've been waiting for, we'd love to hear from you!

Compensation:

• Canada-based candidates: CAD 127,000 - 155,000

• US-based candidates: USD 125,000 - 155,000