ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Are you a strategic mastermind who believes that "mediocre retail" is a personal insult? We’re looking for a VP of Retail Flagship to own our end-to-end strategy and turn our retail stores into the stuff of legends. You’ll be the author of the Flagship Playbook, defining everything from how we connect with our customers to how we optimize our financial performance, all while leading new store openings like a true captain.

We need someone who can represent the retail front at the senior level, translating boring data into actionable brand storytelling that makes people want to literally live in our stores! If you have the vision to choose our next locations and the grit to uphold "customer-obsessed" standards, apply today!!!

RESPONSIBILITIES

• Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  
• Own your team’s budget and ensure its accuracy
  
• Use imagination and wisdom to set team goals and communicate them clearly
  
• Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
  

ROLE SPECIFIC

• Own the end-to-end flagship retail strategy from customer experience to financial performance
  
• Define and uphold non-negotiable retail experience standards across all locations (we call these Cabanas!)
  
• Deliver a customer-obsessed retail experience, bringing the goodr brand to life through immersive, customer-first stores
  
• Create, maintain, and evolve the Flagship Playbook, including staffing & roles, training, merchandising standards, events & activations, and operating rhythms
  
• Act as the primary bridge between brand, retail operations, and growth, ensuring alignment and execution
  
• Define flagship expansion criteria, including market selection, store formats, and rollout sequencing
  
• Lead new store openings from concept through launch, ensuring consistent execution and scalability
  
• Partner with Finance and Systems teams to optimize retail tooling and reporting, including Shopify POS
  
• Establish and monitor retail KPIs to drive performance, accountability, and continuous improvement
  
• Represent the organization at the executive level, influencing company-wide strategy and priorities
  
• Translate customer insights into actionable improvements across store experience, product feedback, and brand storytelling
  
• This role is in the Retail Marketing Department and will report directly to the SVP of Sales & Retail Marketing 
  
• Perform other related duties as assigned
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  
• 12+ years of experience in retail leadership, flagship operations, or multi-location retail environments
  
• Proven experience owning P&L responsibility and driving profitable retail growth is a MUST
  
• Expert in scaling retail concepts and opening new locations
  
• Knowledge of Shopify POS (this is required!)
  
• Willing and able to travel as needed for store visits, openings, and key initiatives
  
• Strong strategic thinker with the ability to execute at speed
  
• Exceptional people leader with a track record of building and scaling high-performing teams
  
• Deep understanding of customer experience metrics (CSAT, NPS, CES, VOC) and how to operationalize insights
  
• Freakin’ awesome communicator who can align executives, operators, and frontline teams
  
• Highly organized, decisive, and comfortable operating in ambiguity
  
• Loves the work more than a paycheck
  
• Loves the work more than a paycheck
  
• Loves to create order out of chaos
  
• Is happy to give away credit to their team 
  
• Loves getting and giving feedback 
  
• Is into personal growth
  
• Thinks Fun is doing great work (not just partying) 
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $190k-$215k, final offer will be made within this range based on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 35 minute introductory interview with HR team member

4. 90 minute virtual interview with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*
• We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

#LI-Hybrid

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• PART-TIME ONSITE POSITION: We can’t do this without you… here. You’ll spend your shifts at our experiential store on Abbot Kinney that we call “The goodr Cabana”.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Do you have a personality so bright it requires polarized lenses? Good. We’re looking for a Sales Associate, Part-Time to join the flock at our physical retail location we lovingly call the goodr Cabana. This isn't just "working in a store"—it’s hosting a curated retail party where you’re the DJ, the bouncer, and the life of the party all at once.

The goodr cabana is a fully curated retail experience and the team is responsible for overseeing every aspect of the operation from stocking and cleaning, to organizing events and spearheading community outreach. We are looking for someone fun and outgoing who also has great attention to detail and the ability to build strong grassroots relationships with local groups and businesses. If you have a passion for creating brand affinity through customer connection, this part-time position is for you!

RESPONSIBILITIES

• Master the art of "Customer Obsession" by anticipating guest needs before they know they have them, creating a customer experience people can't live without
  
• Lead meaningful, high-energy interactions with a hospitality mindset, whether it’s a master class, a run club activation, or a random Tuesday
  
• Connect with guests by asking open-ended questions to find their perfect fit (exceeding their expectations of style, comfort, and fun)
  
• Stand, walk, bend and kneel, as well as lift up to 25 pounds of swag to keep the floor and stockroom looking fresh
• Help fuel our social media fire, pitch new ideas for the Cabana, and curate the legendary playlists that keep the energy at a 10/10
  
• Process sales, returns, and exchanges with such speed and grace that the guest actually enjoys the checkout process (yes, it’s possible)
• Build authentic "neighborly" relationships with local businesses and partners to grow the flock beyond the Cabana walls
  
• Take pride in the "physical touchpoint" by handling all cleaning and upkeep, ensuring the Cabana is always a five-star tropical oasis
  
• Own the stage by seamlessly setting up, hosting, and closing out community events that turn our store into the high-energy heartbeat of the local neighborhood
  
• Perform other related duties as assigned
  
• This role is in the Cabana Team and will report directly to the Director of the Cabana

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  
• 1+ year of retail experience
  
• Prior experience with POS (point of sale) or inventory management systems is a BIG plus
  
• Is a style chameleon who knows that the right pair of sunnies is the final boss of any outfit—whether it's for a marathon or a brunch date
  
• Available to work 20-30 hours a week, including some weekend availability to meet the needs of the Cabana
  
• Loves striking up conversations with strangers
  
• Is into outreach and building connections
  
• Asks a lot of questions 
  
• Solid organizational skills including attention to detail and multitasking skills
  
• Ability to be resourceful and proactive when issues arise
  
• Thinks Fun is doing great work (not just partying)
  

WHAT YOU GET

• The opportunity to show up every day and have fun
  
• To be involved in the most exciting sunglasses brand to hit the athletic space
  
• Paycheck....obviously. Hourly range: $20-$22.50, final offer will be made within this range based on experience
  
• The ability to learn and grow as a person
  
• Free sunglasses
  

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. We aim for this entire process to take no more than four weeks to complete and you'd be expected to start on a specific date.

1. Application
   
   
2. Fill out a form with basic questions
   
   
3. 30 minute virtual interview with HR team member
   
   
4. 30 minute in-person interview at our goodr Cabana store with role managers 
   
   
5. Offer!
   

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*
• We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

#LI-Hybrid