Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Director, Strategic Planning

Golin is looking for a strategist who gets creators and gets culture.

You understand that creators don't just make content. They build worlds, establish identities, and push the boundaries of what tools can do. You know the difference between someone who uses creative software and someone who lives inside it. And you know how to turn that understanding into strategy that actually resonates.

This role sits at the center of one of the most dynamic spaces in culture right now: the creator economy. You'll help shape how a brand that powers human creativity shows up in a world where everyone has something to make and AI trying to help make it with them.

You'll report to a Head of Planning and work across creative, social, media, analytics, and account teams. You're not just writing briefs. You're building the strategic foundation for work that celebrates what it means to create.

What You Bring

• 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands
• A genuine fluency in creator culture: you know the platforms, the communities, the mindsets, and the moment we're in
• The ability to speak to creators, not at them: you understand their motivations, their frustrations, and what makes them feel seen
• Research chops across social listening, creator community analysis, competitive audits, and cultural trends mining
• The rare skill of turning complexity into clarity: sharp briefs, compelling narratives, presentations that don't need explaining
• An inclusive lens: creativity looks different across disciplines, backgrounds, and platforms, and your strategy reflects that
• Confidence in the room: you can lead a client session, hold the strategic thread, and make people feel like the work is going somewhere
• Comfort with ambiguity and speed: multiple workstreams, evolving briefs, high creative stakes

What You'll Do

• Own account strategy for a brand that sits at the intersection of technology and human expression
• Write creative briefs that spark something - not just briefs that check boxes
• Translate creator culture insights into brand strategy that feels authentic, not appropriated
• Build thought leadership and IP that establishes Golin's voice in the creator economy conversation
• Get real visibility with senior leadership on both the agency and client side
• Develop a point of view on what it means for brands to champion creativity in an AI-driven world

If you believe creativity is one of the most powerful forces in culture — and you know how to build strategy around that belief — we want to meet you.

Salary Range: $94,000 USD - $165,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

2026 GOLIN. All rights reserved. Privacy Policy

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Director, Strategic Planning

Golin is looking for a strategist who gets creators and gets culture.

You understand that creators don't just make content. They build worlds, establish identities, and push the boundaries of what tools can do. You know the difference between someone who uses creative software and someone who lives inside it. And you know how to turn that understanding into strategy that actually resonates.

This role sits at the center of one of the most dynamic spaces in culture right now: the creator economy. You'll help shape how a brand that powers human creativity shows up in a world where everyone has something to make and AI trying to help make it with them.

You'll report to a Head of Planning and work across creative, social, media, analytics, and account teams. You're not just writing briefs. You're building the strategic foundation for work that celebrates what it means to create.

What You Bring

• 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands
• A genuine fluency in creator culture: you know the platforms, the communities, the mindsets, and the moment we're in
• The ability to speak to creators, not at them: you understand their motivations, their frustrations, and what makes them feel seen
• Research chops across social listening, creator community analysis, competitive audits, and cultural trends mining
• The rare skill of turning complexity into clarity: sharp briefs, compelling narratives, presentations that don't need explaining
• An inclusive lens: creativity looks different across disciplines, backgrounds, and platforms, and your strategy reflects that
• Confidence in the room: you can lead a client session, hold the strategic thread, and make people feel like the work is going somewhere
• Comfort with ambiguity and speed: multiple workstreams, evolving briefs, high creative stakes

What You'll Do

• Own account strategy for a brand that sits at the intersection of technology and human expression
• Write creative briefs that spark something - not just briefs that check boxes
• Translate creator culture insights into brand strategy that feels authentic, not appropriated
• Build thought leadership and IP that establishes Golin's voice in the creator economy conversation
• Get real visibility with senior leadership on both the agency and client side
• Develop a point of view on what it means for brands to champion creativity in an AI-driven world

If you believe creativity is one of the most powerful forces in culture — and you know how to build strategy around that belief — we want to meet you.

Salary Range: $94,000 USD - $165,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

2026 GOLIN. All rights reserved. Privacy Policy

ABOUT US

Golin is a global public relations agency that helps companies create change that matters. For more than 60 years, we’ve redefined the role of PR with bold, data-driven creativity that earns real business and societal impact. In 2025, Golin was named PRWeek Global Agency of the Year, Best Agency Asia Pacific, and Champion Agency of the Year at the Marketing PR Awards Asia – a testament to our consistent excellence across markets and disciplines.

We made history in 2024 as the first PR agency to win a Cannes Lions Grand Prix, alongside a Gold and three Silver Lions. That same year, PRovoke named us Asia-Pacific Digital Consultancy of the Year, following our 2023 recognition as Best Large Consultancy to Work For – based on feedback from our own people. Our Asia-established Creative Intelligence Unit was named Specialist Consultancy of the Year by the PR Awards Asia in both 2023 and 2024, reinforcing our leadership in innovative, insights-led communications.

We proudly serve some of the world’s most influential brands, offering a full suite of services including content creation and production, influencer marketing, corporate and consumer strategy, public affairs, and more.

For over 25 years, we’ve been creating impact across Asia with teams in Shanghai, Beijing, Hong Kong, Singapore, Taipei, Jakarta, Mumbai, Delhi, Bangalore, Kuala Lumpur, Seoul, and Tokyo. Guided by our mission of Creating Change in Asia for Asia, we champion meaningful outcomes – from award-winning travel campaigns and pioneering comms tools to purpose-led advocacy that drives real legislative and social progress. Every initiative is designed to make change matter – for our clients, communities, people, and the industry at large.

We’re also future-focused. Golin is on a bold path to becoming the first fully AI-integrated global PR agency by 2026, equipping and enabling every employee, across every role, level, and location, to harness AI and unlock their full human potential.

In Singapore, we drive regional excellence through a collaborative team of specialists in data analytics, creative intelligence, content production, performance marketing, consumer activation, stakeholder engagement, and reputation management. We foster a culture of bravery, empowerment, and accountability that pushes boundaries and delivers results.

Our ethos is simple yet powerful: We Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you’d wake up every morning excited to be part of, read on.

WHO WE’RE LOOKING FOR

We’re looking for a Senior Manager/Manager who’s ready to shape reputations, build trust, and spark business impact for some of the world’s most ambitious brands. You’ll play a central role in driving integrated communications programmes that fuse corporate storytelling with digital innovation. You’re not just comfortable navigating complex business and technology narratives—you thrive on turning them into campaigns that matter.

RESPONSIBILITIES:

• Give best-in-class corporate reputation advice and strategic direction for clients
• Lead fully integrated campaigns that blend earned, social, and digital to tell compelling stories
• Oversee day-to-day account work and see campaigns through from end to end for global and regional corporate and technology brands
• Fuse corporate reputation with digital, creative, and technology communications solutions, working with our kick-ass creatives and strategists to deliver effective campaigns and results
• Understand communications (and we mean everything from traditional PR to social media, influencer work, thought leadership, technology communications, you name it) inside and out, as you’ll play a key role in new business
• Organically grow existing clients significantly by tapping into new relationships and new services
• Lead and mentor junior team members, creating a collaborative and inclusive team culture that puts people first

What you’ll bring:

• 5-8 years of experience in corporate communications and/or public affairs, with a strong foundation in technology and B2B storytelling
• Proven experience running integrated communications programmes that span media relations, content, digital, and executive visibility
• Strong understanding of the tech landscape and the ability to make it relevant for broader audiences
• Established relationships with local and regional business and tech media
• A collaborative mindset and the ability to build trust with clients, teammates, and stakeholders alike
• Strong project management skills, with experience handling budgets, timelines, and KPIs
• Curios, resilient, and a passion for making work that matters

GROWTH OPPORTUNTIES:

Just as we #goallin for our clients, agency and industry – we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work, but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency’s willingness to be flexible with passions, purposes and career explorations.

 GOLIN PERKS:

For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Singapore means:

• Unlimited time off
• Fresh Friday – mental day off every month
• Enhanced Maternity & Paternity Leave
• Monthly health and wellness stipend
• Hybrid work environment
• Mental wellbeing support through Employee Assistance Program counseling phoneline
• Complementary membership to Headspace guided meditations

To learn more about us visit: golin.com / Linkedin / Instagram (Golin Singapore).

Golin is proud to be an equal-opportunity employer. Golin is committed to building a culture where all employees are seen as equal, are respected, and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Golin relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Golin.

#LI-SS1

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

VP, Strategic Planner 

We’re looking for someone who is obsessively curious about what's shifting in culture, and ruthlessly focused on what that means for business. At Golin, you’ll work with the industry’s best: teams who led our agency to being PRWeek and SABRE's Global Agency of the Year, and the first PR firm to win a Cannes Grand Prix. Our Chicago strategy team is small by design, working across 20+ of the most recognized brands in culture. There’s no hiding behind layers. You’ll walk the talk with lots of room to excel.

What you'll do:

• Spot cultural signals and make them actionable for one of the agency’s biggest clients
• Turn complicated business problems into strategies that get people talking
• Write briefs. Lead the thinking. Counsel the clients. Own the output.
• Raise the bar on process, tools, and what "good" looks like for the team
• Lead beyond your accounts on new business, agency innovation, mentorship

What you bring:

• 10+ years of strategy, ideally from an agency background (advertising or PR)
• A deep understanding of how culture drives behavior
• An ability to work fast across categories without losing specificity
• Curiosity to peek behind corners and unlock new opportunities
• Storytelling that leads with evidence and lands with conviction
• Proven ability to collaborate across disciplines (creative, account, media, digital)

What you’ll get:

• A team that backs bold thinking and the people behind it
• Visibility and growth opportunities on some of the world’s most recognizable brands
• A chance to shape the future of the agency

Salary Range: $120,000 USD - $219,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

2026 GOLIN. All rights reserved. Privacy Policy

Senior Associate Catalyst, Healthcare

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting- edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity.

We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies. We really do want you to play as hard as you work!

Ready to go all in with us?

What You’ll Do:

• Opportunity to work on one of our largest pharmaceutical clients with a diverse mix of scientific communications, stakeholder engagement and a robust educational initiative
• Develop trusted advisor relationships with our clients by providing strategic counsel and a mastery of all aspects of client management
• Help to further develop our healthcare offering, capabilities, and growth trajectory
• Own the brainstorm process; see the need, lead the brainstorm, and begin to identify other team members who have the potential of becoming good brainstorm facilitators
• Flesh out ideas as they relate to client objectives and learn how to bring them to life in presentations and written proposals
• Showcase a command of both digital and traditional communication practices and strategies
• Be engaged in thought leadership/speaking opportunities

What You Have:

• Ability to motivate a team
• Skilled at fostering growth and development
• Collaborative, but knows how to mobilize others to achieve a common goal
• Problem-solver, resourceful, goal-oriented
• Not afraid to challenge clients and team members, but knows how to resolve, gain consensus and move forward
• Experience managing all financial aspects of client business and managing/achieving revenue goals internally at an agency is critical
• Minimum of 1-2 years of relevant experience
• Healthcare / Pharma experience a must

Salary range: $50,000 - $75,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

As a Senior Manager, you play an essential role in creating change for our clients. You drive our clients’ business as a brand/business steward. You ensure we’re delivering the maximum impact in leading and managing accounts for the agency. And, are responsible for the Golin brand with clients. You are curious, creative, brave, inclusive and collaborative. And, are passionate about driving results. You are relevance obsessed and flawless in your execution. In a nutshell, you’re a progressive business driver.

As a Senior Manager, you own it. You are the day-to-day manager of client programs, deliverables and campaigns. You are the “go to” for your team members as well as subject matter experts. You have a clear understanding of your client’s business and our role in keeping “the train on the tracks.” You are not only reactive but proactive as you anticipate problems and solutions. And, you are sharing your expertise with more junior talent. You provide real-time coaching and demonstrate inclusive behavior to help others succeed. You use your time wisely and prioritize what’s most important.

Responsibilities

• Lead the corporate PR/communications initiatives, managing a combination of clients within our wide portfolio
• Demonstrate mastery of details and coordination by managing program planning – research budgets, manage timelines, participate in brainstorms, manage vendor relationships and track budgets
• Establish a strong rapport with top-tier business and media members, and be able to identify and familiarize with key trade editors and correspondents
• Develop media strategies, and be involved in the development of various materials such as pitch letters, key messages, press release, Q&A etc.
• Learn broadly about client’s business, outside of communications and day-to-day needs
• Work with content and design teams to craft best in class content and media materials
• Provide guidance and mentorship to junior team members while fostering a cohesive team spirit

What you’ll bring

• A minimum of 6 years’ working experience within corporate PR/communications; client servicing/media relations experience in 4A agency is a plus 
• Demonstrates a solid understanding across all traditional, social and digital channels and platforms 
• Strong local & regional media relations 
• Driven, smart and a go-getter with a passion for communication industry 
• Proven account management skills including planning and budgeting 
• Strong written, spoken and comprehension of English, ability to read and write Traditional Chinese is an advantage
• Meticulous and detail oriented, yet able to work fast 
• Collaborative work style 

GROWTH OPPORTUNTIES:

Just as we #goallin for our clients, agency and industry – we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work, but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency’s willingness to be flexible with passions, purposes and career explorations.

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