Title: Manager, Shopper Marketing -Retail

Location: Stamford, CT

Travel Requirements: 20% of the time

Job Type: Full Time | Exempt

About the Role:  Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance. 

What You’ll Do: 

• Leads with a “Channel-First” Mindset
  • Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
  • Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.
• Exhibits Strong Business & Marketing Acumen
  • Understands the commercial and brand impact of decisions at both state and channel levels. 
  • Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.
• Proactive Communicator (Oral & Written)
  • Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners. 
  • Maintains tight alignment between brand, field sales, and in-store execution.
  • Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
• Analytically Savvy
  • Uses data and consumer insights to guide decision-making
  • Evaluates trade program performance and identifies growth opportunities with actionable strategies.
  • Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
• Adept at Building Creative, Proactive Solutions
  • Continuously seeks process and executional improvements while safeguarding brand integrity. 
  • Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
• Demonstrated ability to manage and own project budgets
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
• Skilled in creating impactful sales and marketing materials for field teams and retail partners
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
• Experience leading store activation and product education initiatives
• Effective management of third-party agencies, with a focus on executional partners

Even Better If:

• MBA or advanced degree
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
• Route/key sales responsibility or store merchandising background

Title: Regional Activation Manager

Location: New York, NY / Stamford, CT

Job Type: Full Time | Exempt

About the Role:  The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.

What You’ll Do: 

Regional Marketing Execution

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
• Manage activation calendars, track execution, and distribute promotional materials across the region.
• Manage incoming field requests for assets (digital, POS, etc.).

Channel, Outlet & Event Activation

• Lead merchandising and POS execution, ensuring brand consistency.
• Plan and manage local events, pop-ups, and demos; oversee regional budgets.
• Coordinate event calendars and ensure flawless activation.

Cross-Functional Collaboration

• Partner with sales, marketing, and compliance teams to achieve regional goals.
• Serve as a brand expert and uphold brand standards across all initiatives.

Promotions & Product Launches

• Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.

Customer Engagement & Brand Advocacy

• Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

Travel Requirement

• 40% - 60%

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4-6 years of field marketing and activation experience.
• Proven expertise in event planning and execution.
• Passion for the cannabis industry and consumer (both active and curious).
• Strong organizational and calendar management skills with the ability to juggle multiple priorities.
• Experience managing regional brand pages or digital platforms.
• Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
• Willingness to travel and collaborate across multiple markets.

Even Better If:

• MBA or advanced degree.
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
• Experience partnering with event or creative agencies.

Title: Sr Director Field Execution - Wholesale

Location: Chicago, IL

Job Type: Full-Time | Travel 25-40%

About the Role:  The Sr. Director of Field Execution – Wholesale leads all direct engagement between Curaleaf brands, third-party dispensary partners, and their shoppers. As wholesale continues to evolve into a vital and dynamic growth channel, this role is central to accelerating brand presence and driving in-market relevance for the Curaleaf portfolio.

Leading a national field activation team across all U.S. sales regions, this senior leader brings to life high-impact brand programs—from trade shows and regional awareness campaigns to in-store activations that shape shopper behavior and strengthen brand loyalty.

We’re looking for a strategic, commercially minded marketing leader with exceptional field execution experience—someone who blends creativity with precision and thrives in fast-moving, highly regulated industries. You’ll navigate diverse markets, collaborate cross-functionally, and drive measurable results that move both the brand and business forward.

What You’ll Do: 

Regional Marketing Strategy & Execution

• Design and implement national and regional marketing programs aligned with sales and brand objectives.
• Translate brand strategies into actionable in-market activations across retail and event channels.
• Maximize regional budgets to ensure efficiency and reach.

Channel, Outlet & Event Activation

• Lead development of in-store programs, merchandising solutions, and point-of-sale materials.
• Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution.
• Oversee local events, pop-ups, trade shows, and large-scale brand activations.

Cross-Functional Collaboration

• Serve as the key liaison between field sales and marketing teams.
• Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals.
• Ensure programming supports both brand equity and commercial success.

Team Leadership & Development

• Lead, mentor, and grow a national team of field and trade marketing professionals.
• Foster a culture of accountability, creativity, and continuous improvement.
• Recruit and manage agency partners to ensure excellence in execution.

Promotions & Product Launches

• Develop and own the annual field activation calendar across regions and brands.
• Partner with brand and product teams to create impactful go-to-market strategies.
• Ensure retail readiness and sales enablement for all new product launches.

Customer Engagement & Brand Advocacy

• Develop and execute training programs for commercial teams and retail partners.
• Manage customer and budtender incentive programs to build engagement and brand love.
• Partner with influencers and local media to amplify brand presence and storytelling.

Compliance & Responsible Marketing

• Ensure all activations comply with state and federal regulations.
• Partner with Legal and Compliance on all claims, messaging, and event approvals.   

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 10+ years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership.
• Proven track record of delivering breakthrough brand programs in retail and experiential environments.
• Strong understanding of sales and marketing alignment.
• Passion for the cannabis industry and its evolving consumer landscape.
• Highly organized and effective at managing multiple priorities across markets.
• Strategic and creative problem-solver with the ability to thrive in a regulated environment.
• Skilled at leveraging local media and digital platforms to drive engagement and conversion.

Even Better If:

• MBA or advanced degree.
• Experience in cannabis, alcohol, tobacco, pharma, or other regulated industries.
• Leadership experience within a shopper marketing or experiential agency.
• Expertise in influencer partnerships and localized media strategy.

Who You Are:

• A customer-obsessed marketer who understands how to connect brand and consumer at every touchpoint.
• A collaborative leader who inspires teams and drives accountability.
• A curious, creative, and adaptable problem-solver who thrives in ambiguity.
• A strategic thinker who also loves rolling up their sleeves to make big ideas happen.

Title: Sr Director Field Execution - Wholesale

Location: Stamford, CT 

Job Type: Full-Time | Travel 25-40%

About the Role:  The Sr. Director of Field Execution – Wholesale leads all direct engagement between Curaleaf brands, third-party dispensary partners, and their shoppers. As wholesale continues to evolve into a vital and dynamic growth channel, this role is central to accelerating brand presence and driving in-market relevance for the Curaleaf portfolio.

Leading a national field activation team across all U.S. sales regions, this senior leader brings to life high-impact brand programs—from trade shows and regional awareness campaigns to in-store activations that shape shopper behavior and strengthen brand loyalty.

We’re looking for a strategic, commercially minded marketing leader with exceptional field execution experience—someone who blends creativity with precision and thrives in fast-moving, highly regulated industries. You’ll navigate diverse markets, collaborate cross-functionally, and drive measurable results that move both the brand and business forward.

What You’ll Do: 

Regional Marketing Strategy & Execution

• Design and implement national and regional marketing programs aligned with sales and brand objectives.
• Translate brand strategies into actionable in-market activations across retail and event channels.
• Maximize regional budgets to ensure efficiency and reach.

Channel, Outlet & Event Activation

• Lead development of in-store programs, merchandising solutions, and point-of-sale materials.
• Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution.
• Oversee local events, pop-ups, trade shows, and large-scale brand activations.

Cross-Functional Collaboration

• Serve as the key liaison between field sales and marketing teams.
• Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals.
• Ensure programming supports both brand equity and commercial success.

Team Leadership & Development

• Lead, mentor, and grow a national team of field and trade marketing professionals.
• Foster a culture of accountability, creativity, and continuous improvement.
• Recruit and manage agency partners to ensure excellence in execution.

Promotions & Product Launches

• Develop and own the annual field activation calendar across regions and brands.
• Partner with brand and product teams to create impactful go-to-market strategies.
• Ensure retail readiness and sales enablement for all new product launches.

Customer Engagement & Brand Advocacy

• Develop and execute training programs for commercial teams and retail partners.
• Manage customer and budtender incentive programs to build engagement and brand love.
• Partner with influencers and local media to amplify brand presence and storytelling.

Compliance & Responsible Marketing

• Ensure all activations comply with state and federal regulations.
• Partner with Legal and Compliance on all claims, messaging, and event approvals.   

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 10+ years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership.
• Proven track record of delivering breakthrough brand programs in retail and experiential environments.
• Strong understanding of sales and marketing alignment.
• Passion for the cannabis industry and its evolving consumer landscape.
• Highly organized and effective at managing multiple priorities across markets.
• Strategic and creative problem-solver with the ability to thrive in a regulated environment.
• Skilled at leveraging local media and digital platforms to drive engagement and conversion.

Even Better If:

• MBA or advanced degree.
• Experience in cannabis, alcohol, tobacco, pharma, or other regulated industries.
• Leadership experience within a shopper marketing or experiential agency.
• Expertise in influencer partnerships and localized media strategy.

Who You Are:

• A customer-obsessed marketer who understands how to connect brand and consumer at every touchpoint.
• A collaborative leader who inspires teams and drives accountability.
• A curious, creative, and adaptable problem-solver who thrives in ambiguity.
• A strategic thinker who also loves rolling up their sleeves to make big ideas happen.

Title: Sr. Brand Manager

Location: Stamford, CT

Job Type: FT | Exempt

About the Role:  

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do: 

In this pivotal role, you will:

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape. 
• Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints. 

• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.

• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data. 
• Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.     

What You’ll Bring:

• 5–7 years of experiencein brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degreein Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

Title, level, and compensation commensurate with experience

Title: Sr. Brand Manager

Location: Chicago, IL

Job Type: FT | Exempt

About the Role:  

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You’ll Do: 

In this pivotal role, you will:

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape. 
• Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints. 

• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.

• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data. 
• Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.     

What You’ll Bring:

• 5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degree in Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

Title, level, and compensation commensurate with experience

Title: Associate Marketing Manager, CRM Rewards & Lifecycle

Location: Stamford, CT

Job Type: FT

About the Role:  

What You’ll Do: 

• Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
• Own day-to-day deployment of email , SMS and push campaigns, including promotional, triggered, and automated journeys
• Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
• Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)

• Serve as a power user of the ESP platform (Sweed preferred), including campaign builds, segmentation, QA, and troubleshooting
• Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
• Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards

• Create or support email, SMS & push creative, including layout, basic design, and copy edits
• Work comfortably with templates and brand guidelines while maintaining speed and consistency
• Partner with design and brand teams when needed, while remaining capable of self-sufficient builds

• Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
• Translate insights into actionable recommendations to improve lifecycle and rewards performance
• Maintain documentation for campaigns, journeys, and best practices    

What You’ll Bring:

• 3–5 years of hands-on CRM or lifecycle marketing experience
• Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
• Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
• Strong understanding of email and SMS marketing best practices
• Ability to execute independently—comfortable rolling up sleeves and managing details
• Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
• Data-driven mindset with the ability to interpret campaign results and optimize accordingly
• Comfortable working in a fast-paced, high-growth environment

• Loyalty or rewards program management experience
• Experience with segmentation, personalization, and automation at scale
• Cannabis retail, dispensary, or highly regulated marketing experience
• Familiarity with CRM or CDP integrations and customer data structures

• Campaigns launch on time, error-free, and aligned with business priorities
• Lifecycle and loyalty programs show measurable improvements in engagement and retention
• CRM becomes a high-impact, revenue-driving channel
• Strong collaboration across e-commerce, brand, and analytics teams

• Opportunity to shape and scale CRM and loyalty programs in a growing, innovative industry
• High ownership and visibility with room to make an immediate impact
• Collaborative, fast-moving environment with a test-and-learn mindset

Title: Associate Brand Manager

Location: Chicago, IL

Job Type: FT

About the Role:  

 We’re looking for a strategic Associate Brand Manager to contribute to growth in our vapes and edibles portfolio. As the Associate Brand Manager, you’ll support new product launches—from concept through commercialization—collaborating closely with Creative, Insights, Trade, and Analytics teams to deliver impactful campaigns and in-sector innovation. Using performance metrics and trend analysis, you’ll monitor brand performance, category trends, and identify insights to guide strain strategy and broader brand activations. You will collaborate closely with the Digital, Social, and Media teams to optimize our brands’ online and eCommerce presence. In this role, you’ll partner with agencies and field teams to maintain brand integrity, execute against key brand objectives, and bring compelling brand storytelling to life across retail channels.

What You’ll Do: 
In this role, you will contribute to: 
•    Creative Execution: Work with agencies and internal teams to ensure timely delivery of creative assets for campaigns and product launches. 
•    Trade & Retail Initiatives: Support retail activations, promotional programs, and communication with field teams. 
•    Budget Management: Help track and reconcile marketing budgets, ensuring accuracy and alignment with financial goals. 
•    Swag & Merchandising Development: Coordinate the creation and distribution of branded merchandise and point-of-sale materials. 
•    Digital & Social Footprint: Partner with digital teams and partners to enhance social media content, develop and execute influence strategies, and grow eCommerce performance. 
•    Category Research & Trend Spotting: Gather and analyze market data to identify emerging trends and inform brand strategies. 

What You’ll Bring:

•    2–3 years of experience in brand marketing, trade marketing, or a related field—preferably within CPG or highly regulated industries(e.g., cannabis, alcohol, pharmaceuticals, nutrition, etc.) 
•    Bachelor’s degree in Marketing, Business Administration, or a related discipline 
•    Proficient in digital and social marketing execution, including campaign support, content coordination, and performance measurement 
•    Strong analytical mindset—comfortable gathering market and category insights (e.g., Nielsen, IRI), conducting post-campaign analyses, and informing strategic decisions 
•    Cross-functional and agency collaboration skills, supporting creative development, trade and retail activations, and stakeholder communications 
•    Written/verbal communication skills, project management, and interpersonal abilities—able to coordinate and meet project timelines across teams and agencies