We're looking for a hands-on Senior Marketing Operations Specialist to own execution and optimization of marketing program initiatives across our international markets, with a primary focus on APAC. This role sits at the intersection of global strategy and regional execution — you'll be a part of the central marketing operations team and partner closely with the International teams to localize, build, and optimize marketing programs that drive customer growth, engagement and retention across diverse markets.

This is a role for someone who thrives in a cross-cultural, fast-moving environment and is equally comfortable executing campaigns with precision to drive growth in international markets.

Key Responsibilities:

Campaign Execution & Operations  Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets, including batch sends and automated journeys. Additionally, initiatives would include localized in-product messaging in partnership with product teams. Build and QA dynamic templates using HTML/CSS and AMPscript, configure audience segments via data extensions, and ensure campaigns are localized appropriately for regional audiences while maintaining compliance with local regulations.

Regional Enablement & Collaboration Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances. Serve as the operational bridge between global marketing infrastructure and regional execution needs, ensuring programs are delivered on time and aligned to local market strategies.

Journey Builder & Automation Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win-back, and renewal — adapted for international audiences. Support the ongoing migration from Automation Studio to Journey Builder across international programs.

Localization & Compliance Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets. Partner with legal and compliance teams to maintain up-to-date suppression lists and consent management practices across regions.

Data & Personalization Maintain and organize data extensions and audience segments specific to international markets. Partner with the data science team to operationalize targeting models adapted for regional audiences and support the development of localized personalization strategies as data capabilities grow.

Reporting & Optimization Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics. Surface regional insights and optimization opportunities, support A/B testing initiatives, and contribute to a test-and-learn culture across CLM programs.

Platform Administration Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access. Stay current on platform capabilities and regional feature availability.

Qualifications & Preferred Skills:

• 3-5 years of hands-on marketing operations experience with SFMC expertise across Email Studio, Automation Studio, Journey Builder, MobileConnect, and Contact Builder. 
• Working knowledge of AMPscript and SQL. 
• Solid grasp of email deliverability best practices 
• Solid understanding of international data privacy and compliance regulations including GDPR, CASL, and APAC-specific frameworks such as PDPA
• Revenue-driven person with a growth mindset.
• Cultural awareness and sensitivity to regional differences in communication, tone, and audience behavior
• Strong communicator, comfortable managing high-volume campaign operations across multiple markets, and across timezones while contributing to longer-term platform improvements. 
• Salesforce Marketing Cloud certifications and experience collaborating with data science teams are a strong plus.

Constant Contact is looking for a Director, Full Stack Growth Marketing to own the end-to-end growth motion for our non-core lines of business. This is a single-threaded leadership role: one-person, full funnel ownership, from acquisition through activation and conversion. You will operate as a builder and experimenter first, running structured tests, identifying what scales, and expanding what works across new and emerging product lines.

This role sits at the intersection of marketing, product, and data. You will not inherit a mature playbook. You will build one. If you want a role where the line between your decisions and business outcomes is direct and visible, this is it.

What You'll Own:

Build the Growth Engine from Scratch

• Identify and validate the highest-leverage acquisition channels for assigned lines of business across paid, organic, product-led, and referral motions
• Design and run rapid experimentation cycles across channel mix, landing pages, messaging frameworks, and pricing nudges
• Own product-market fit testing for new features and AI capabilities launching on your LOBs
• Build lightweight feedback loops between marketing signals and product decisions, representing what the market is signaling in cross-functional discussions
• Move fast: launch a working hypothesis in days, not quarters

Own the Full Funnel

• Paid acquisition: develop channel strategy, creative testing frameworks, and performance optimization across Meta, Google, LinkedIn, and emerging channels
• Organic and content: build SEO and thought leadership presence that reduces reliance on paid for your LOBs over time
• Product-led growth: partner with Product to develop in-product viral loops, referral mechanics, and freemium-to-paid conversion improvements
• Lifecycle and onboarding: reduce churn in the first 90 days by partnering with Product and CS on activation flows and in-product messaging
• Revenue attribution: own the model that connects marketing spend to customer LTV for your portfolio, not just lead volume

Operate with AI as a Native Advantage

• Use AI tools as your default workflow for content, creative, audience modeling, automated reporting, and performance forecasting
• Build AI-powered systems that enable personalization at scale and dynamic creative across your LOBs
• Stay ahead of the AI marketing curve and bring that intelligence back in the form of better positioning, product feedback, and internal playbooks

Build and Lead a Lean, High-Output Team

• Manage a small, focused growth team with startup-level budget discipline: every dollar tested, every test documented, every lesson compounded
• Work closely with the VP, Growth Marketing, CPO, and cross-functional peers in Product, RevOps, and Data Science
• Represent the growth perspective in product roadmap discussions and contribute LOB learnings to the broader growth team's channel playbook

What Success Looks Like:

• First 30 days: full audit of current acquisition channels and funnel performance across LOBs; identification of the three highest-leverage hypotheses to test; first experiment live
• First 90 days: at least two validated growth channels with clear unit economics; AI marketing workflows adopted across the team; onboarding funnel improved on at least one measurable activation metric
• First 6 months: scalable paid acquisition model with improving CPAs; content and SEO program showing early organic traction; growth team hired and operating independently
• First year: new customer acquisition up materially year-over-year on owned channels; full-funnel attribution model in place and trusted by leadership; a documented, repeatable playbook ready to hand off or expand

What You'll Bring:

Required

• 12 years of growth or performance marketing experience, with at least 2 years in a senior IC or leadership role
• Demonstrated 0-to-1 experience: you have built a growth function, channel, or engine from scratch and can walk through exactly how you did it
• Full-funnel fluency across paid media, SEO, product-led growth, and lifecycle; you have real reps across the stack, not depth in a single lane
• Strong experimentation instincts: you know how to design a test, read results honestly, and scale or kill based on evidence
• Hands-on attribution and measurement capability, including funnel analytics and CAC tracking, without relying on a dedicated analytics partner for every question
• Experience operating in a PLG or dual-funnel environment, with understanding of how trial behavior and in-product signals connect to acquisition strategy
• Comfort with ambiguity and limited resources; you build playbooks from scratch rather than inheriting established systems
• SMB or prosumer experience: you understand the psychology, economics, and marketing dynamics of selling to small business owners

Strong Signal

• Experience at a SaaS company in the $50M to $500M ARR range
• Paid acquisition experience at meaningful scale ($500K+ per month) and the ability to speak to what broke and what you did about it
• Startup or founding experience, including side projects with real product-market fit learnings
• Experience marketing AI products to non-technical audiences
• Ability to build dashboards and write SQL independently, without waiting for analyst support

As Associate Manager, Paid Social, you will own day-to-day execution and optimization of Constant Contact's paid social program, with a primary focus on Meta (Facebook and Instagram). You will run campaigns with rigor and precision, contribute to testing roadmaps, and develop the skills to grow into full strategic ownership of the channel. This is a role for someone who is serious about paid social performance, wants to be close to the work, and is ready to grow quickly in a high-accountability environment.

You will partner with the VP, Growth Marketing, the creative team, and analytics to run structured tests, communicate performance clearly, and build the habits and systems that define a strong performance marketer. You are expected to operate with increasing autonomy over time, flag risks before they appear in results, and approach every campaign with a hypothesis rather than just a task list.

What You'll Do:

Channel Ownership and Execution

• Own and scale Constant Contact's paid social program across Meta (Facebook, Instagram) and emerging platforms including TikTok and Pinterest, ensuring all efforts are aligned with CAC, payback period, and gross adds goals.
• Run day-to-day execution and optimization with precision: campaign setup, audience targeting, creative rotation, bid strategy, and algorithm management.
• Monitor budgets and pacing daily; identify performance risks early and act without waiting for approval.
• Own dynamic product ads, retargeting, and remarketing programs designed to drive incremental conversion, not just impression volume.

Testing and Experimentation

• Develop and manage structured testing roadmaps across creative formats (video, static, UGC, motion), audience segmentation, messaging angles, and landing page combinations.
• Align experimentation design with Meta's algorithm requirements: respect learning phase integrity, use holdout cells correctly, and document results in a transferable format.
• Surface creative performance signals back to the creative team with specificity: which hooks retain, which CTAs convert, which formats scale.
• Stay current on platform changes, beta features, and new formats (Reels, Advantage+, TikTok Shop) and bring relevant opportunities to the team with a clear hypothesis.

Performance Reporting and Communication

• Deliver weekly, monthly, and quarterly performance reporting in partnership with the Manager, Growth Marketing and analytics team, grounded in performance data and clear hypotheses.
• Communicate what changed, why it changed, what you learned, and what you are doing next. Not just dashboards.
• Flag risks before they become misses. Escalate blockers with a proposed path forward.

Cross-Functional Partnership

• Partner with the creative team to brief, evaluate, and optimize creative performance at scale. Build feedback loops that make creative iteration faster and more precise.
• Collaborate with analytics, lifecycle, and product teams to close funnel gaps between paid acquisition and trial-to-paid conversion.
• Work with the VP, Growth Marketing on budget pacing, seasonal reallocation, and incremental test investments.

Who You Are:

Required

• 2-4 years of hands-on experience managing paid social campaigns, ideally for a direct-to-consumer, SaaS, or subscription brand.
• Working fluency in Meta Ads Manager: campaign setup, audience targeting, creative rotation, and basic performance diagnostics.
• Familiarity with efficiency metrics: CAC, ROAS, and trial-to-paid conversion as indicators of channel quality, not just spend delivery.
• Analytical mindset: comfortable pulling and interpreting performance data, identifying what changed and why, and presenting findings clearly.
• Some experience with or exposure to A/B testing and structured experimentation, even if at a small scale.
• Strong attention to detail and project management habits: you do not drop threads, miss pacing issues, or let campaigns run without monitoring.
• Clear written and verbal communicator: you can explain what is happening in a campaign and what you are doing about it without needing to be edited.

Preferred

• Experience in an SMB-focused or subscription software environment where trial volume and paid conversion are the primary downstream KPIs.
• Exposure to dynamic product ads, retargeting programs, or catalog-based campaigns.
• Familiarity with multi-touch attribution tools or any incrementality testing methodology.
• TikTok Ads or Pinterest Ads platform experience.
• Experience working cross-functionally with a creative team to brief and evaluate ad creative.

We are looking for a strategic and highly analytical Senior Marketing Analyst to support the measurement framework for our marketing funnel. In this role, you will move beyond single-channel attribution to analyze a holistic view of how our media investment drives growth—from top-of-funnel brand awareness to bottom-funnel conversion.

You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you.

Key Responsibilities:

1. Full-Funnel Measurement Strategy

• Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention).
• Analyze the interplay between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media to optimize investment for total portfolio growth.
• Move the organization beyond "last-click" thinking by championing holistic measurement methodologies.

1. Advanced Modeling & Testing (MMM & Incrementality)

• Lead the execution and interpretation of Marketing Mix Models (MMM). You will either manage external vendor relationships or run in-house models to forecast the impact of budget changes.
• Design and execute a robust Incrementality Testing roadmap (e.g., Geo-lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI.
• Translate complex statistical outputs into clear, actionable media buying recommendations for the leadership team.

1. Brand Health & Performance Tracking

• Brand Scorecard Development: Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
• Develop and execute measurement plans for specific brand programs like content, events, and social channels, including tracking and instrumentation recommendations.
• Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify the long-term value of brand media.

1. Strategic Optimization & Reporting

• Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
• Create automated dashboards that provide real-time visibility into full-funnel KPIs.

Qualifications:

Must-Have Skills:

• • Experience: 5-8 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.
  • Full-Funnel Fluency: Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another.
  • Methodology Expertise: Proven experience applying Marketing Mix Modeling (MMM) and designing Incrementality/Lift Tests. You understand the math behind the models and the "why" behind the results.
  • Technical Stack: Proficiency in SQL is required. Experience with Python or R for statistical analysis is optional.
  • Communication: Ability to tell a story with data. You can explain complex concepts like "incremental lift" to non-technical stakeholders without jargon.

Preferred Qualifications (The "Nice-to-Haves"):

• • Brand Indexing: Specific experience building custom Brand Scorecards or composite indexes that weight various brand health metrics into a single KPI.
  • Media Agency Experience: Background working at a media agency or within a heavily media-driven organization.
  • Advanced Attribution: Familiarity with Multi-Touch Attribution (MTA) tools and their limitations in a privacy-first world (iOS14+, cookie deprecation).

We are looking for a strategic and highly analytical Senior Marketing Analyst to support the measurement framework for our marketing funnel. In this role, you will move beyond single-channel attribution to analyze a holistic view of how our media investment drives growth—from top-of-funnel brand awareness to bottom-funnel conversion.

You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you.

Key Responsibilities:

1. Full-Funnel Measurement Strategy

• Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention).
• Analyze the interplay between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media to optimize investment for total portfolio growth.
• Move the organization beyond "last-click" thinking by championing holistic measurement methodologies.

1. Advanced Modeling & Testing (MMM & Incrementality)

• Lead the execution and interpretation of Marketing Mix Models (MMM). You will either manage external vendor relationships or run in-house models to forecast the impact of budget changes.
• Design and execute a robust Incrementality Testing roadmap (e.g., Geo-lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI.
• Translate complex statistical outputs into clear, actionable media buying recommendations for the leadership team.

1. Brand Health & Performance Tracking

• Brand Scorecard Development: Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
• Develop and execute measurement plans for specific brand programs like content, events, and social channels, including tracking and instrumentation recommendations.
• Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify the long-term value of brand media.

1. Strategic Optimization & Reporting

• Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
• Create automated dashboards that provide real-time visibility into full-funnel KPIs.

Qualifications:

Must-Have Skills:

• • Experience: 5-8 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.
  • Full-Funnel Fluency: Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another.
  • Methodology Expertise: Proven experience applying Marketing Mix Modeling (MMM) and designing Incrementality/Lift Tests. You understand the math behind the models and the "why" behind the results.
  • Technical Stack: Proficiency in SQL is required. Experience with Python or R for statistical analysis is optional.
  • Communication: Ability to tell a story with data. You can explain complex concepts like "incremental lift" to non-technical stakeholders without jargon.

Preferred Qualifications (The "Nice-to-Haves"):

• • Brand Indexing: Specific experience building custom Brand Scorecards or composite indexes that weight various brand health metrics into a single KPI.
  • Media Agency Experience: Background working at a media agency or within a heavily media-driven organization.
  • Advanced Attribution: Familiarity with Multi-Touch Attribution (MTA) tools and their limitations in a privacy-first world (iOS14+, cookie deprecation).

Overview

We are seeking a Senior Manager, International Growth, to own and scale customer acquisition across key international markets, including Canada, the UK, and ANZ.

This role is responsible for driving efficient growth through a full-funnel, performance-led approach across Paid Search, Paid Social, and supporting channels. You will operate as a hands-on growth leader, combining deep channel expertise with strong cross-functional partnership across Brand, Product, Analytics, Creative, and Lifecycle.

This is not a single-channel role. You are expected to think and operate as a full-stack growth owner.

Key Responsibilities

Performance Marketing Ownership

• Own acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms)
• Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets
• Bring a prospect and customer-first mindset to build an engaging creative story that resonates and converts future customers.
• Continuously optimize campaign structure, bidding strategies, creative, and audience targeting

Full-Funnel Optimization

• Drive improvements across the funnel from impression to click to trial to paid conversion
• Partner with Product and CRO teams to improve landing page performance and onboarding conversion
• Identify opportunities to improve lead quality, conversion rates, and payback periods

Testing and Experimentation

• Build and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pages
• Maintain a consistent test cadence with clear documentation of learnings and scale decisions

International Market Growth

• Adapt strategies by market, including localization of messaging, creative, and channel mix
• Develop market-specific insights across the competitive landscape, pricing sensitivity, and customer behavior
• Identify and unlock new growth opportunities within each region

Cross-Functional Collaboration

• Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities
• Ensure tracking integrity, attribution alignment, and performance visibility
• Bring a unified growth perspective across channels and teams

Performance Reporting

• Own weekly and monthly performance narratives, including drivers, actions, and next steps
• Translate data into clear insights to inform decision-making and prioritization
• Growth in Gross Adds across international markets within CAC targets
• Improvements in CVR, CPT, and trial-to-paid conversion rates
• Expansion of scalable acquisition channels beyond core search
• Consistent experimentation velocity with measurable impact
• Contribution to LTV:CAC improvement

Qualifications

• 6+ years in performance marketing or growth roles with direct acquisition accountability
• Deep hands-on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred)
• Proven experience in DTC, subscription, or SMB-focused growth environments
• Strong analytical skills with the ability to diagnose performance across the funnel
• Understands full-funnel economics, including CAC, CVR, and LTV
• Comfortable operating both strategically and hands-on
• Strong bias for testing, iteration, and continuous improvement
• Experience partnering with Product, Analytics, and Creative teams
• Strong communication skills with the ability to influence stakeholders through data

Preferred

• Experience managing international markets such as UK, Canada, and ANZ
• B2B SaaS or SMB audience experience
• Familiarity with attribution models, incrementality testing, and LTV-based optimization

How This Role Is Different

• Owns growth across multiple channels, not just Paid Search
• Responsible for full-funnel performance, not just media efficiency
• Operates across markets with localization and scaling responsibility
• Works cross-functionally to drive end-to-end growth outcomes

Overview

We are seeking a Senior Manager, International Growth, to own and scale customer acquisition across key international markets, including Canada, the UK, and ANZ.

This role is responsible for driving efficient growth through a full-funnel, performance-led approach across Paid Search, Paid Social, and supporting channels. You will operate as a hands-on growth leader, combining deep channel expertise with strong cross-functional partnership across Brand, Product, Analytics, Creative, and Lifecycle.

This is not a single-channel role. You are expected to think and operate as a full-stack growth owner.

Key Responsibilities

Performance Marketing Ownership

• Own acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms)
• Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets
• Bring a prospect and customer-first mindset to build an engaging creative story that resonates and converts future customers.
• Continuously optimize campaign structure, bidding strategies, creative, and audience targeting

Full-Funnel Optimization

• Drive improvements across the funnel from impression to click to trial to paid conversion
• Partner with Product and CRO teams to improve landing page performance and onboarding conversion
• Identify opportunities to improve lead quality, conversion rates, and payback periods

Testing and Experimentation

• Build and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pages
• Maintain a consistent test cadence with clear documentation of learnings and scale decisions

International Market Growth

• Adapt strategies by market, including localization of messaging, creative, and channel mix
• Develop market-specific insights across the competitive landscape, pricing sensitivity, and customer behavior
• Identify and unlock new growth opportunities within each region

Cross-Functional Collaboration

• Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities
• Ensure tracking integrity, attribution alignment, and performance visibility
• Bring a unified growth perspective across channels and teams

Performance Reporting

• Own weekly and monthly performance narratives, including drivers, actions, and next steps
• Translate data into clear insights to inform decision-making and prioritization
• Growth in Gross Adds across international markets within CAC targets
• Improvements in CVR, CPT, and trial-to-paid conversion rates
• Expansion of scalable acquisition channels beyond core search
• Consistent experimentation velocity with measurable impact
• Contribution to LTV:CAC improvement

Qualifications

• 6+ years in performance marketing or growth roles with direct acquisition accountability
• Deep hands-on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred)
• Proven experience in DTC, subscription, or SMB-focused growth environments
• Strong analytical skills with the ability to diagnose performance across the funnel
• Understands full-funnel economics, including CAC, CVR, and LTV
• Comfortable operating both strategically and hands-on
• Strong bias for testing, iteration, and continuous improvement
• Experience partnering with Product, Analytics, and Creative teams
• Strong communication skills with the ability to influence stakeholders through data

Preferred

• Experience managing international markets such as UK, Canada, and ANZ
• B2B SaaS or SMB audience experience
• Familiarity with attribution models, incrementality testing, and LTV-based optimization

How This Role Is Different

• Owns growth across multiple channels, not just Paid Search
• Responsible for full-funnel performance, not just media efficiency
• Operates across markets with localization and scaling responsibility
• Works cross-functionally to drive end-to-end growth outcomes

About the Role

Constant Contact is seeking a Director, Performance Marketing to own paid acquisition and the measurement systems that make performance legible, improvable, and scalable. This role is built around a product mindset: channels are not line items to be managed, they are customer-facing products to be designed, instrumented, iterated, and held accountable to outcomes.

You will own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments, balancing the speed and volume demands of trial-led acquisition with the precision and qualification requirements of a sales-assisted funnel. You will be as comfortable defining what a channel is supposed to do and for whom as you are reading the data that tells you whether it is doing it.

Key Responsibilities

Channel Strategy as Product Ownership

• Define the purpose, audience, and success criteria for each performance channel before optimizing within it. Every channel has a job: who it serves, what stage of the journey it owns, and how it connects to the next step.
• Maintain a channel roadmap for paid search, paid social, programmatic, affiliate, and emerging channels, with clear hypotheses about where each channel creates value and what would cause you to scale, restructure, or exit it.
• Design the post-click experience in partnership with Product and Web, treating landing pages, trial flows, and onboarding entry points as extensions of the channel, not handoffs from it.
• Differentiate channel strategy by segment: the self-serve SMB acquisition motion, the mid-market sales-assisted motion, and international markets each require distinct channel designs, messaging architectures, and conversion definitions.

Measurement Systems & Attribution Ownership

• Partner with the central analytics team to co-own the measurement framework: attribution models, incrementality testing cadence, LTV cohort analysis, and the signal quality standards that underpin value-based bidding.
• Define what the business needs to know from measurement, translate that into data and tooling requirements, and hold analytics partnerships accountable for delivery.
• Build incrementality into the operating rhythm: no channel scales without a clear read on its true contribution, and no budget decision is made without a measurement thesis attached to it.
• Own the blended CAC model across segments and channels, with clear visibility into how efficiency moves as spend scales and where marginal returns begin to compress.

Budget Management & Financial Governance

• Own the performance marketing budget with direct accountability for spend pacing, channel allocation, and CAC outcomes across US and international markets.
• Run a structured financial review cadence: daily pacing checks at the channel level, weekly budget performance reviews with the marketing leadership team, and monthly investment reviews with Finance and senior stakeholders that tie spend decisions to Gross Adds, CAC, and LTV trends.
• Make and communicate proactive reallocation decisions, with clear rationale grounded in performance data and incrementality signals, not just pacing variance.
• Maintain forecast accuracy as a core discipline: own the budget model, flag risks early, and frame trade-off decisions with commercial clarity for executive audiences.

Performance Operating System

• Establish the operating cadence: weekly performance reviews grounded in channel-level data, monthly budget reallocation decisions tied to incrementality reads, and quarterly channel roadmap reviews that revisit channel purpose and design.
• Build and maintain a creative testing engine in partnership with Brand and Creative: hypotheses, variants, measurement, and a documented library of what has worked, what has not, and why.
• Use platform-level insights from Google Ads, Meta, and programmatic partners to inform cross-functional decisions on audience strategy, messaging, and funnel design, ensuring performance intelligence flows to Product, Web, and Brand rather than staying within the channel team.
• Communicate to senior stakeholders with clarity and commercial framing: what the performance engine produced, what drove changes in efficiency, what the next investment thesis is, and what risks exist in the current model.

Team Leadership & Capability Building

• Lead channel specialists across paid search, paid social, programmatic, and affiliate with clear ownership, elevated craft expectations, and a culture of structured experimentation.
• Model a product mindset for the team: every channel has a strategy document, an instrumentation plan, a test roadmap, and a defined relationship to the funnel it serves.
• Manage agency partnerships where in place, with disciplined knowledge capture, documentation, and the expectation that institutional knowledge lives in-house.

Hands-On When It Matters

• Step into channel accounts to diagnose pacing issues, validate measurement integrity, or troubleshoot performance during launches, transitions, or unexpected drops.

What "Good" Looks Like

• Gross Adds delivered within CAC guardrails across SMB, mid-market, and international, with visibility into efficiency by segment and channel.
• A measurement system that produces confident budget decisions, not just reporting.
• Budget is paced accurately, reviewed on a consistent cadence, and reallocated proactively based on performance signals.
• Each channel has a clear strategic rationale, an instrumentation plan, and a documented test roadmap.
• Creative testing velocity increases quarter over quarter, with a growing library of validated learning.
• Platform insights from paid channels actively inform cross-functional decisions on audience, messaging, and funnel design.
• The team thinks in products and outcomes, not platforms and tactics.

Qualifications

• 10+ years in performance marketing with direct ownership of acquisition outcomes across multiple channels and customer segments.
• Demonstrated ability to think about channels strategically, not just operationally: audience design, funnel architecture, channel purpose, and post-click experience.
• Deep fluency in measurement: attribution modeling, incrementality testing, LTV cohort analysis, and signal quality in a privacy-constrained environment.
• Hands-on budget management experience: owning large paid media budgets, running structured financial review rhythms, and making proactive reallocation decisions with commercial accountability.
• Experience serving both self-serve and sales-assisted acquisition motions, with an understanding of how they differ in channel design, conversion definition, and success measurement.
• Strong analytical judgment and commercial instinct: able to read performance data and make budget decisions, not just report on them.
• Excellent cross-functional communication, particularly with analytics, product, and sales stakeholders, with a track record of translating channel performance into actionable insights for non-marketing audiences.
• Proven people leadership with a track record of developing high-craft, accountable performance teams.

Platform Expertise

Candidates should bring hands-on fluency across the following platforms. This expertise informs strategic judgment and cross-functional alignment, not day-to-day execution.

• Google Ads: Search, Performance Max, and Display, including campaign architecture, Smart Bidding strategy, audience signal design, and Performance Max asset group structure and reporting.
• Meta (Facebook & Instagram): Prospecting and retargeting campaign architecture, Advantage+ campaign structures, audience hierarchy design, and creative testing frameworks at scale.
• Programmatic (DV360, The Trade Desk): Audience segmentation, deal ID management, brand safety controls, and cross-channel frequency management within a broader media mix.

Preferred

• Experience across SMB, mid-market, and international segments with meaningfully differentiated channel strategies for each.
• Familiarity with value-based bidding, predictive LTV inputs, and AI-powered media optimization as tools within a broader measurement system.
• Experience in B2B SaaS or subscription businesses with dual PLG and sales-assisted funnels.
• Understanding of PE operating environments and the capital efficiency expectations that shape budget governance.

About the Role

Constant Contact is seeking a Director, Performance Marketing to own paid acquisition and the measurement systems that make performance legible, improvable, and scalable. This role is built around a product mindset: channels are not line items to be managed, they are customer-facing products to be designed, instrumented, iterated, and held accountable to outcomes.

You will own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments, balancing the speed and volume demands of trial-led acquisition with the precision and qualification requirements of a sales-assisted funnel. You will be as comfortable defining what a channel is supposed to do and for whom as you are reading the data that tells you whether it is doing it.

Key Responsibilities

Channel Strategy as Product Ownership

• Define the purpose, audience, and success criteria for each performance channel before optimizing within it. Every channel has a job: who it serves, what stage of the journey it owns, and how it connects to the next step.
• Maintain a channel roadmap for paid search, paid social, programmatic, affiliate, and emerging channels, with clear hypotheses about where each channel creates value and what would cause you to scale, restructure, or exit it.
• Design the post-click experience in partnership with Product and Web, treating landing pages, trial flows, and onboarding entry points as extensions of the channel, not handoffs from it.
• Differentiate channel strategy by segment: the self-serve SMB acquisition motion, the mid-market sales-assisted motion, and international markets each require distinct channel designs, messaging architectures, and conversion definitions.

Measurement Systems & Attribution Ownership

• Partner with the central analytics team to co-own the measurement framework: attribution models, incrementality testing cadence, LTV cohort analysis, and the signal quality standards that underpin value-based bidding.
• Define what the business needs to know from measurement, translate that into data and tooling requirements, and hold analytics partnerships accountable for delivery.
• Build incrementality into the operating rhythm: no channel scales without a clear read on its true contribution, and no budget decision is made without a measurement thesis attached to it.
• Own the blended CAC model across segments and channels, with clear visibility into how efficiency moves as spend scales and where marginal returns begin to compress.

Budget Management & Financial Governance

• Own the performance marketing budget with direct accountability for spend pacing, channel allocation, and CAC outcomes across US and international markets.
• Run a structured financial review cadence: daily pacing checks at the channel level, weekly budget performance reviews with the marketing leadership team, and monthly investment reviews with Finance and senior stakeholders that tie spend decisions to Gross Adds, CAC, and LTV trends.
• Make and communicate proactive reallocation decisions, with clear rationale grounded in performance data and incrementality signals, not just pacing variance.
• Maintain forecast accuracy as a core discipline: own the budget model, flag risks early, and frame trade-off decisions with commercial clarity for executive audiences.

Performance Operating System

• Establish the operating cadence: weekly performance reviews grounded in channel-level data, monthly budget reallocation decisions tied to incrementality reads, and quarterly channel roadmap reviews that revisit channel purpose and design.
• Build and maintain a creative testing engine in partnership with Brand and Creative: hypotheses, variants, measurement, and a documented library of what has worked, what has not, and why.
• Use platform-level insights from Google Ads, Meta, and programmatic partners to inform cross-functional decisions on audience strategy, messaging, and funnel design, ensuring performance intelligence flows to Product, Web, and Brand rather than staying within the channel team.
• Communicate to senior stakeholders with clarity and commercial framing: what the performance engine produced, what drove changes in efficiency, what the next investment thesis is, and what risks exist in the current model.

Team Leadership & Capability Building

• Lead channel specialists across paid search, paid social, programmatic, and affiliate with clear ownership, elevated craft expectations, and a culture of structured experimentation.
• Model a product mindset for the team: every channel has a strategy document, an instrumentation plan, a test roadmap, and a defined relationship to the funnel it serves.
• Manage agency partnerships where in place, with disciplined knowledge capture, documentation, and the expectation that institutional knowledge lives in-house.

Hands-On When It Matters

• Step into channel accounts to diagnose pacing issues, validate measurement integrity, or troubleshoot performance during launches, transitions, or unexpected drops.

What "Good" Looks Like

• Gross Adds delivered within CAC guardrails across SMB, mid-market, and international, with visibility into efficiency by segment and channel.
• A measurement system that produces confident budget decisions, not just reporting.
• Budget is paced accurately, reviewed on a consistent cadence, and reallocated proactively based on performance signals.
• Each channel has a clear strategic rationale, an instrumentation plan, and a documented test roadmap.
• Creative testing velocity increases quarter over quarter, with a growing library of validated learning.
• Platform insights from paid channels actively inform cross-functional decisions on audience, messaging, and funnel design.
• The team thinks in products and outcomes, not platforms and tactics.

Qualifications

• 10+ years in performance marketing with direct ownership of acquisition outcomes across multiple channels and customer segments.
• Demonstrated ability to think about channels strategically, not just operationally: audience design, funnel architecture, channel purpose, and post-click experience.
• Deep fluency in measurement: attribution modeling, incrementality testing, LTV cohort analysis, and signal quality in a privacy-constrained environment.
• Hands-on budget management experience: owning large paid media budgets, running structured financial review rhythms, and making proactive reallocation decisions with commercial accountability.
• Experience serving both self-serve and sales-assisted acquisition motions, with an understanding of how they differ in channel design, conversion definition, and success measurement.
• Strong analytical judgment and commercial instinct: able to read performance data and make budget decisions, not just report on them.
• Excellent cross-functional communication, particularly with analytics, product, and sales stakeholders, with a track record of translating channel performance into actionable insights for non-marketing audiences.
• Proven people leadership with a track record of developing high-craft, accountable performance teams.

Platform Expertise

Candidates should bring hands-on fluency across the following platforms. This expertise informs strategic judgment and cross-functional alignment, not day-to-day execution.

• Google Ads: Search, Performance Max, and Display, including campaign architecture, Smart Bidding strategy, audience signal design, and Performance Max asset group structure and reporting.
• Meta (Facebook & Instagram): Prospecting and retargeting campaign architecture, Advantage+ campaign structures, audience hierarchy design, and creative testing frameworks at scale.
• Programmatic (DV360, The Trade Desk): Audience segmentation, deal ID management, brand safety controls, and cross-channel frequency management within a broader media mix.

Preferred

• Experience across SMB, mid-market, and international segments with meaningfully differentiated channel strategies for each.
• Familiarity with value-based bidding, predictive LTV inputs, and AI-powered media optimization as tools within a broader measurement system.
• Experience in B2B SaaS or subscription businesses with dual PLG and sales-assisted funnels.
• Understanding of PE operating environments and the capital efficiency expectations that shape budget governance.

Overview

Constant Contact is building an AI-native marketing organization in the SMB software space. This role sits at the center of driving integrated media as a growth engine across brand and performance.

As Senior Manager, Integrated Media, you will own the strategy and execution of integrated media campaigns across YouTube, Connected TV (CTV), Linear TV, and supporting digital channels, with a clear mandate: drive incremental demand, expand reach, and deliver measurable gross adds at efficient CAC.

This is not a campaign management role. You will architect media strategy, connect creative and data into a unified system, and leverage AI-enabled optimization tools to scale performance. Your leverage is not volume; it is judgment, systems thinking, and the ability to translate insight into growth.

If you thrive at the intersection of brand storytelling and performance rigor, and can turn media into a scalable growth engine, this role was written for you.

Strategy & Planning

• Own media strategies, Video channels driving awareness, consideration, and conversion
• Define channel roles and contribution to gross adds and revenue
• Build cross-channel investment strategies grounded in CAC, LTV, and incrementality
• Identify new demand through audience, channel, and creative opportunities

Execution & Buying

• Execute across YouTube, CTV/OTT, and Linear TV
• Negotiate network, PMP deals, direct partnerships, and premium inventory access
• Manage budgets to hit trial, gross add, and CAC targets
• Leverage AI tools for bidding while maintaining strategic control

Optimization & Testing

• Own experimentation across creative, audiences, and channel mix
• Leverage AI systems to accelerate learning and budget allocation
• Distinguish incremental gains vs attribution shifts
• Scale high-performing strategies efficiently

Creative & Media Integration

• Partner with Creative to ensure assets drive engagement and conversion
• Translate performance into creative direction and testing plans
• Continuously improve hooks, messaging, and conversion drivers

Measurement & Collaboration

• Own contribution to trials, gross adds, and CAC
• Partner on MMM, MTA, and incrementality frameworks
• Align platform metrics to business outcomes
• Collaborate across Growth, Creative, Product, and Analytics

What You Bring

• 6+ years in video media buying, growth, or performance marketing
• Deep experience with YouTube and CTV/OTT platforms
• Proven ability to manage and scale multi-million-dollar budgets with clear accountability to performance outcomes
• Strong command of video measurement methodologies including view-through attribution, brand lift studies, and cross-channel reach/frequency.
• Strong understanding of CAC, LTV, and funnel metrics
• Ability to translate data into strategy and execution

What Sets You Apart

• You think about growth systems, not channels
• You understand that brand drives performance and performance validates brand
• You can connect creative, media, and data into a unified strategy
• You are comfortable operating in ambiguity and building structure
• You focus on incremental business impact, not vanity metrics

Overview

Constant Contact is building an AI-native marketing organization in the SMB software space. This role sits at the center of driving integrated media as a growth engine across brand and performance.

As Senior Manager, Integrated Media, you will own the strategy and execution of integrated media campaigns across YouTube, Connected TV (CTV), Linear TV, and supporting digital channels, with a clear mandate: drive incremental demand, expand reach, and deliver measurable gross adds at efficient CAC.

This is not a campaign management role. You will architect media strategy, connect creative and data into a unified system, and leverage AI-enabled optimization tools to scale performance. Your leverage is not volume; it is judgment, systems thinking, and the ability to translate insight into growth.

If you thrive at the intersection of brand storytelling and performance rigor, and can turn media into a scalable growth engine, this role was written for you.

Strategy & Planning

• Own media strategies, Video channels driving awareness, consideration, and conversion
• Define channel roles and contribution to gross adds and revenue
• Build cross-channel investment strategies grounded in CAC, LTV, and incrementality
• Identify new demand through audience, channel, and creative opportunities

Execution & Buying

• Execute across YouTube, CTV/OTT, and Linear TV
• Negotiate network, PMP deals, direct partnerships, and premium inventory access
• Manage budgets to hit trial, gross add, and CAC targets
• Leverage AI tools for bidding while maintaining strategic control

Optimization & Testing

• Own experimentation across creative, audiences, and channel mix
• Leverage AI systems to accelerate learning and budget allocation
• Distinguish incremental gains vs attribution shifts
• Scale high-performing strategies efficiently

Creative & Media Integration

• Partner with Creative to ensure assets drive engagement and conversion
• Translate performance into creative direction and testing plans
• Continuously improve hooks, messaging, and conversion drivers

Measurement & Collaboration

• Own contribution to trials, gross adds, and CAC
• Partner on MMM, MTA, and incrementality frameworks
• Align platform metrics to business outcomes
• Collaborate across Growth, Creative, Product, and Analytics

What You Bring

• 6+ years in video media buying, growth, or performance marketing
• Deep experience with YouTube and CTV/OTT platforms
• Proven ability to manage and scale multi-million-dollar budgets with clear accountability to performance outcomes
• Strong command of video measurement methodologies including view-through attribution, brand lift studies, and cross-channel reach/frequency.
• Strong understanding of CAC, LTV, and funnel metrics
• Ability to translate data into strategy and execution

What Sets You Apart

• You think about growth systems, not channels
• You understand that brand drives performance and performance validates brand
• You can connect creative, media, and data into a unified strategy
• You are comfortable operating in ambiguity and building structure
• You focus on incremental business impact, not vanity metrics