Common Thread Collective
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Opportunities for U.S. & Canadian Residents
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Senior Paid Media Strategist
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SENIOR PAID MEDIA STRATEGIST
ROLE OVERVIEW
A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you.
WHAT WE LOOK FOR
This place isn't for everyone, but it might be for you if…
YOU SET THE STANDARD
- Your decisions are research-backed, every time
- Your client service is the bar others aspire to
- You arrive at meetings prepared, with data, insight, and a point of view
- You organize your time and say "no" so you can protect what's most critical
- You approach failure with curiosity, not defensiveness
- Your word is trustworthy, and you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You're passionate about building brands for the next generation
- You articulate your expertise so clearly that even a beginner follows along
- You document and report your work habitually
- You gather context before meetings, so you arrive ready to contribute
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You seek opportunities to sharpen your skills without being prompted
- You resist the temptation to play victim; you own outcomes 100%
- You're willing to put in the reps to be a domain expert
- You inspire others through the standard you hold for yourself
WHAT YOU'LL DO
INNOVATE
You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way.
CREATE
Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables.
OWN
KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done.
WHAT SUCCESS LOOKS LIKE
SUCCESS IN YOUR DAY-TO-DAY
- Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets
- Monitor active campaigns and adjust budgets and strategy in real time for the best results
- Forecast future budgets and performance using historical data and industry trends
- Run multivariate tests to determine the best-performing creative, copy, and audiences
- Pull and sort data tables to guide creative teams on top-performing elements
- Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager
- Communicate meaningful results to clients in weekly meetings, reports, and team debriefs
- Coach and assist junior buyers, sharing knowledge to uplift the full team
SUCCESS IN YOUR FIRST THREE TO SIX MONTHS
Ownership of Ad Accounts
Actively running client accounts across paid search and paid social without regular assistance from other buyers.
Accurate Reporting and Projecting
You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta.
Assisting Wherever Possible
You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can.
WHAT YOU'LL BRING TO THE TABLE
- Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you
- 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social
- Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
- Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
- Experience integrating Product Ratings from various aggregators into Google Merchant Center
- Ability to forecast budgets across channels based on historical data and client goals
- Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it
- Familiarity with Google Ads Desktop Editor
- Ability to think about a brand's 360° digital approach from acquisition through retention
- Confident interpersonal communicator. You can hold people accountable and lead difficult conversations
- Insatiable curiosity. You can't leave a problem alone until you've found a solution
- A desire to take calculated risks after carefully examining the calculus
- A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead)
- Skilled in Asana or relevant project management software, preferred
- Exceptional written and verbal communication skills
- Ability to organize, prioritize, and manage multiple tasks with great attention to detail
- Ability to adapt to new processes, strategies, and goals
COMPENSATION
- Base Salary: $103,333 annually
- Bonus Structure: 10% of base salary
ABOUT US
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
Ready to apply?
Apply to Common Thread Collective
Prophit Engineer
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PROPHIT ENGINEER
A Prophit Engineer at CTC drives profitable growth for clients by translating raw financial data into precise marketing maneuvers. You will guide clients and teammates with clear financial models, diagnostic reviews, and actionable recommendations, ensuring every marketing dollar is understood through the lens of profit.
When results deviate from plan, you’ll take ownership in diagnosing the issue, adjusting forecasts, and optimizing within the meta account in order to restore profitable growth. Above all, you are the financial steward of your accounts—trusted to bring clarity, accuracy, and solutions that align business goals with sustainable outcomes.
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You seek to define “best in class” across both growth strategy and media buying.
- You arrive prepared with forecasts, insights, and clear next steps.
- You approach challenge and failure with curiosity and resilience.
- Your word is trustworthy — people know that if you are involved, it will get done.
- Your word is trustworthy; you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You exist to turn marketing strategies into financial outcomes.
- You’re excited by the complexities of a business and love identifying growth solutions.
- You thrive at translating platform execution into contribution margin and growth targets.
- You clearly articulate complex concepts in ways that clients and teammates can understand.
- You are in the habit of documenting, reporting, and forecasting your work.
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You inspire others with your expertise and strategic thinking.
- You proactively share insights with your team and clients.
- You embody humility (willing to do the work), ambition (vision for the future), and empathy (understanding what drives others).
- You contribute learnings back into CTC’s systems and playbooks.
- You balance strategy, execution, and communication to help others thrive.
WHAT YOU’LL DO
STRATEGY & FORECASTING
- Build and maintain growth forecasts in Statlas.
- Align forecasts with marketing calendars, launches, and contribution margin goals.
- Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets.
MEDIA EXECUTION
- Build, manage, and optimize campaigns across Meta, wile overseeing the management of Google, and YouTube (with expansion to TikTok, Pinterest, Snapchat).
- Lead creative diversification and media testing to profitably scale accounts.
- Design and interpret incrementality tests (geo holdouts, conversion lift) and integrate results into iROAS modeling.
- Troubleshoot campaigns quickly and pivot strategies when needed.
CLIENT COMMUNICATION & STORYTELLING
- Serve as the primary growth partner for your accounts.
- Communicate forecasts, results, and recommendations with clarity and confidence.
- Lead weekly updates, monthly reviews, and quarterly planning sessions.
COLLABORATION & CONTRIBUTION
- Contribute your learnings back into CTC’s shared processes and tools.
- Act as a subject matter expert, helping advance CTC’s Growth Engineer framework.
Note: Pixel and feed health are managed by a separate floating ops resource. This role is focused on strategy, execution, and client outcomes.
WHAT SUCCESS LOOKS LIKE
- Holding a book of business above agreed upon revenue targets
- Retaining clients while guiding clients toward profitable growth
- Consistently deliver forecasts within ±5% accuracy.
- Grow Contribution Margin quarter over quarter
- Grow media spend quarter over quarter at or above iROAS thresholds.
- Run and apply incrementality tests that shape client investment decisions.
- Demonstrate clear link between execution and contribution margin outcomes.
- Earn client trust through clear communication, preparedness, and results.
- Embody CTC’s values — Set the Standard, Driven to Increase Value, Create an Environment of Excellence.
WHAT YOU’LL BRING TO THE TABLE
- 4–6 years in eCommerce growth marketing with direct account ownership.
- Proven ability to manage $100K+/month in paid media spend.
- Hands-on expertise in Meta Ads Manager, Google Ads, YouTube; familiarity with TikTok, Pinterest, Snapchat.
- Experience designing and interpreting incrementality tests.
- Strong analytical skills with fluency in contribution margin, iROAS, and financial modeling.
- High EQ and communication skills: trusted advisor, clear storyteller, resilient problem solver.
- Curiosity and adaptability: thrive in ambiguity, learn fast, and share knowledge generously.
WHAT’S IN IT FOR ME?
SALARY RANGE
- $120K - $150K base salary, annually
- This is prior to any benefits (see the “ABOUT US” Section for additional details
- Bonus Structure | $30K-$50K bonus tiers
ABOUT US
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
Ready to apply?
Apply to Common Thread Collective