Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.

🚀 Join the Mission

We are looking for a motivated Performance Marketing Specialist to join our growth team and help us scale our presence in the Italian market. As a B Corp-certified company, we are committed to high standards of social and environmental impact—while maintaining a fast-paced, result-oriented growth trajectory.

You will be the driving force behind our paid acquisition strategy in Italy, ensuring we reach the right audience through a mix of technical precision and creative experimentation.

💼 Key Responsibilities

• Full-Funnel Management: Manage and optimise paid channels with a primary focus on Google Ads and Meta, ensuring consistent scaling of budgets and results.
• Technical Reporting & Insights: Own the reporting cycle, turning complex data sets into actionable learnings to optimise future campaigns and creative assets.
• Testing & Optimisation: Initiate and execute rigorous A/B testing frameworks, focusing specifically on Landing Page performance and conversion rate optimisation (CRO).
• Creative Collaboration: Work closely with internal teams and external creative agencies to produce high-performing assets based on performance data.
• Scaling & Growth: Implement strategies to scale the business in Italy, maintaining a balance between aggressive volume growth and efficiency.

🛠 Technical Expertise: Google Ads

While you will manage multiple channels, we require deep technical proficiency in Google Ads:

• Advanced Architecture & Bidding: Expert management of Search (RSA), Performance Max (PMax), and Shopping structures, with a focus on feeding the algorithm high-quality signals and utilising Smart Bidding (tCPA/tROAS) effectively.
• Feed & Technical Management: Hands-on experience with Google Merchant Center (feed rules/supplemental feeds) and a solid understanding of tracking protocols like Google Tag Manager (GTM) and Enhanced Conversions.

💎 What You Bring

• Experience: At least 2-3 years in performance marketing with a proven track record of scaling businesses.
• Languages: Native Italian speaker with Fluent English skills (essential for international team collaboration).
• Mindset: Highly organised, process-driven, and "hands-on." You enjoy digging into the details as much as looking at the big-picture business goals.
• The "Plus" Factors: Know-how in TikTok Ads, Affiliate Marketing, and Influencer-led performance is a significant advantage.
• Creativity: A natural ability to bridge the gap between hard data and creative storytelling.

⏳ The interview process:

1. Initial call with your dedicated Talent Acquisition Partner for 45 minutes, carried out remotely.
2. Take home task: This will be sent to you via email and will be used to understand more about your technical skills.
3. Skills interview: 60 minutes remote call where the team will be learning more about your technical capabilities.
4. Behaviours interview: 60 minutes in person interview in our office in Milan where you will meet with more squad members, who will be assessing your alignment to the behaviours required to be successful in this role.

We usually expect our interview process to take 3-5 weeks, end to end.

🎁 What We Offer

• Success Sharing: Competitive salary and an ESOP (Stock Option) package—everyone owns a piece of our success.
• Flexibility: A hybrid work model (3 days in office, 2 days remote).
• Work-Life Balance: 25 days of vacation plus 5 "Paws-Days" 🐾 for your furry friends or personal wellbeing.
• Impact: Be part of a fast-growing B Corp that values purpose as much as profit.

📬 Ready to Grow?

Submit your CV in English and let us know about a time you successfully scaled a performance channel from the ground up!

📣 A bit about the role.

We’re thrilled to be bringing our fresh dog food to Italy! Butternut Box is looking for a creative, highly motivated, and results-oriented Brand Manager to help drive and define our brand as a key member of the Italian founding and leadership team.

In this role, you will come up with and execute brand marketing initiatives to grow awareness in a sustainable way. You will report directly to the Country Manager (Italy), with a dotted line to our Global Head of Brand. Your mission: bring health and happiness to dogs across Italy.

In this role, you can expect to:

• Own & Grow: Build Butternut Box Italy’s brand awareness from the ground up, communicating the power of fresh dog food.
• Impact: Execute high-impact campaigns that get people talking and build "brand love" in the Italian market.
• Innovate: Have the freedom to push boundaries and create truly impactful, localised work.
• Connect: Meet and pet plenty of dogs along the way.

Brand Marketing

• Strategy & Execution: Develop impactful initiatives that align with our central brand positioning while remaining deeply relevant to Italian dog owners.
• Campaign Management: Lead projects from ideation to execution, ensuring they are delivered on time, within budget, and drive consumer advocacy.
• Growth: Generate creative ideas to support ambitious growth objectives in Italy and report on brand performance through regular brand tracking and experimentation.

Brand Communications

• Brand Guardianship: Execute communication that reflects Butternut’s tone, values, and visual standards.
• Localisation: Ensure our "tone of voice" is flawlessly adapted for the Italian audience while clarifying our unique offering.
• PR & Outreach: Coordinate external communications, manage inbound opportunities, and ensure Butternut is picked up by the right news outlets in Italy.
  
  

👋 A bit about you.

• Experience: 4+ years in Brand Management with a proven track record of growing brands (Bonus for background in DTC)
• Operational Excellence: High standards for operational excellence, including budgets, calendars, and timelines.
• Relationship Builder: Able to develop influential and collaborative relationships across teams and functions, both internally and externally.
• Bias for Action: A highly creative and non-traditional thinker who just makes things happen.
• Contemporary Shakespeare: You are articulate in your vision and can inspire others - from teammates to customers. Great copywriting is second nature to you.
• Tech Savvy: Fluent in G-Suite (Sheets and Slides); being well-practised in Adobe Suite is a big bonus.
• For the Love of Dogs: You really like (love?) dogs!

🐶 A bit about us. 

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us. 

 🙌 A bit about what we offer.

• Rewards: Competitive salary + equity option package.
• Holiday: 25 days holiday (plus an additional day for every year of service).
• 5 paid 'paws' days per year to support to learning and/or wellbeing.
• Growth: €500 annually towards personal learning & development budget.
• Perks: Butternut Box employee discount for your dog (or your family dog!).
• Flexibility: Flexible working hours and work-from-home options – currently 3 days in the office and 2 days from home.
• Socials: Friday drinks and monthly team socials (even remotely...).
• Impact: The "oppawtunity" to help dogs live healthier and happier lives.

❗️A few things to note: 

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.