This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.

You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.

Responsibilities:

Go-to-Market Strategy (Prime / OTC)

• Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
• Develop and execute GTM strategies for new product launches, features, and market expansions
• Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
• Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers

Sales Enablement & Revenue Impact

• Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
• Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
• Translate complex trading and liquidity concepts into clear, compelling messaging for clients
• Support key client conversations, RFPs, and strategic deals

Product Partnership

• Act as the voice of the customer to influence product roadmap and prioritization
• Partner with Product and Trading teams to bring new features to market with clarity and speed
• Own product launch communications and adoption strategy across institutional audiences

Marketing & Growth

• Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
• Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
• Support analyst relations and industry positioning

Requirements:

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
• Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
• Proven ability to own GTM strategy and execute cross-functional launches
• Experience partnering with Sales and directly influencing revenue outcomes
• Exceptional communication skills with ability to simplify complex financial products
• Highly analytical, organized, and comfortable operating in fast-paced environments

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits:

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

This role will require being full-time onsite at our Palo Alto office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.

You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.

Responsibilities:

Go-to-Market Strategy (Prime / OTC)

• Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
• Develop and execute GTM strategies for new product launches, features, and market expansions
• Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
• Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers

Sales Enablement & Revenue Impact

• Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
• Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
• Translate complex trading and liquidity concepts into clear, compelling messaging for clients
• Support key client conversations, RFPs, and strategic deals

Product Partnership

• Act as the voice of the customer to influence product roadmap and prioritization
• Partner with Product and Trading teams to bring new features to market with clarity and speed
• Own product launch communications and adoption strategy across institutional audiences

Marketing & Growth

• Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
• Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
• Support analyst relations and industry positioning

Requirements:

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
• Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
• Proven ability to own GTM strategy and execute cross-functional launches
• Experience partnering with Sales and directly influencing revenue outcomes
• Exceptional communication skills with ability to simplify complex financial products
• Highly analytical, organized, and comfortable operating in fast-paced environments

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits:

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.

You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.

Responsibilities:

Go-to-Market Strategy (Prime / OTC)

• Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
• Develop and execute GTM strategies for new product launches, features, and market expansions
• Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
• Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers

Sales Enablement & Revenue Impact

• Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
• Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
• Translate complex trading and liquidity concepts into clear, compelling messaging for clients
• Support key client conversations, RFPs, and strategic deals

Product Partnership

• Act as the voice of the customer to influence product roadmap and prioritization
• Partner with Product and Trading teams to bring new features to market with clarity and speed
• Own product launch communications and adoption strategy across institutional audiences

Marketing & Growth

• Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
• Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
• Support analyst relations and industry positioning

Requirements:

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
• Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
• Proven ability to own GTM strategy and execute cross-functional launches
• Experience partnering with Sales and directly influencing revenue outcomes
• Exceptional communication skills with ability to simplify complex financial products
• Highly analytical, organized, and comfortable operating in fast-paced environments

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits:

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.

You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.

Responsibilities:

Go-to-Market Strategy

• Own messaging, positioning, and GTM strategy for key BitGo products and features
• Develop deep understanding of customer segments across institutional and retail audiences
• Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market

Product & Launch Execution

• Partner with Product Management to shape roadmap priorities and bring new features to market
• Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
• Own release communications and ensure adoption across existing and new clients

Sales Enablement

• Create sales collateral including decks, product guides, demos, and customer-facing materials
• Enable Sales and BD teams with the messaging and tools needed to close deals
• Gather insights from Sales to continuously refine positioning and improve conversion rates

Marketing & Growth

• Collaborate with content, growth, and PR teams to drive demand and awareness
• Support campaigns, lifecycle marketing, and product-led growth initiatives
• Help shape BitGo’s narrative across channels including web, email, and events

Retail & Mobile (Emerging Focus)

• Support GTM efforts for BitGo’s retail and mobile platform initiatives
• Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
• Partner with product and design teams to improve onboarding, engagement, and retention

Requirements:

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
• Strong ability to translate technical products into clear customer value propositions
• Experience launching products and working cross-functionally with Product, Sales, and Design
• Familiarity with both institutional and retail user journeys is a plus
• Excellent writing, storytelling, and communication skills
• Highly organized, proactive, and comfortable operating in a fast-moving environment

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

This role will require being full-time onsite at our Palo Alto office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.

You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.

Responsibilities:

Go-to-Market Strategy

• Own messaging, positioning, and GTM strategy for key BitGo products and features
• Develop deep understanding of customer segments across institutional and retail audiences
• Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market

Product & Launch Execution

• Partner with Product Management to shape roadmap priorities and bring new features to market
• Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
• Own release communications and ensure adoption across existing and new clients

Sales Enablement

• Create sales collateral including decks, product guides, demos, and customer-facing materials
• Enable Sales and BD teams with the messaging and tools needed to close deals
• Gather insights from Sales to continuously refine positioning and improve conversion rates

Marketing & Growth

• Collaborate with content, growth, and PR teams to drive demand and awareness
• Support campaigns, lifecycle marketing, and product-led growth initiatives
• Help shape BitGo’s narrative across channels including web, email, and events

Retail & Mobile (Emerging Focus)

• Support GTM efforts for BitGo’s retail and mobile platform initiatives
• Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
• Partner with product and design teams to improve onboarding, engagement, and retention

Requirements:

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
• Strong ability to translate technical products into clear customer value propositions
• Experience launching products and working cross-functionally with Product, Sales, and Design
• Familiarity with both institutional and retail user journeys is a plus
• Excellent writing, storytelling, and communication skills
• Highly organized, proactive, and comfortable operating in a fast-moving environment

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.

You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.

Responsibilities:

Go-to-Market Strategy

• Own messaging, positioning, and GTM strategy for key BitGo products and features
• Develop deep understanding of customer segments across institutional and retail audiences
• Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market

Product & Launch Execution

• Partner with Product Management to shape roadmap priorities and bring new features to market
• Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
• Own release communications and ensure adoption across existing and new clients

Sales Enablement

• Create sales collateral including decks, product guides, demos, and customer-facing materials
• Enable Sales and BD teams with the messaging and tools needed to close deals
• Gather insights from Sales to continuously refine positioning and improve conversion rates

Marketing & Growth

• Collaborate with content, growth, and PR teams to drive demand and awareness
• Support campaigns, lifecycle marketing, and product-led growth initiatives
• Help shape BitGo’s narrative across channels including web, email, and events

Retail & Mobile (Emerging Focus)

• Support GTM efforts for BitGo’s retail and mobile platform initiatives
• Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
• Partner with product and design teams to improve onboarding, engagement, and retention

Requirements:

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
• Strong ability to translate technical products into clear customer value propositions
• Experience launching products and working cross-functionally with Product, Sales, and Design
• Familiarity with both institutional and retail user journeys is a plus
• Excellent writing, storytelling, and communication skills
• Highly organized, proactive, and comfortable operating in a fast-moving environment

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.