GEO & SEO Manager (Contractor – Internal / Content & Owned Properties)

We are a PR/digital/marketing agency seeking an GEO & SEO Manager (Contractor) to lead and execute search strategy across our agency’s owned digital ecosystem, including our website, content platforms, and other owned properties.

This is an internal, individual contributor contract role focused on building and optimizing our company’s visibility across both traditional search engines and emerging AI-powered search environments (GEO). The role also functions as a Content Editor, ensuring all published content is structured, optimized, and aligned to search performance goals.

This position sits at the intersection of AI search optimization, technical SEO, and content strategy. Success in this role comes from the ability to own execution end-to-end—turning content into a scalable discoverability engine that drives qualified traffic and strengthens authority across search and AI-generated results.

This is not a managerial role. It is a hands-on, execution-heavy position for someone who can operate independently and move quickly.

Type: Contract (individual contributor) - This is a full-time independent contractor (1099) engagement
Location: Remote; must be comfortable working Eastern Time hours
Compensation: Hourly or monthly retainer, based on experience

Key Responsibilities

SEO & GEO Strategy (Owned Properties)

• Own and execute SEO and GEO strategy across all our owned properties
• Identify opportunities to increase organic visibility, authority, and traffic quality
• Optimize for both traditional search engines and AI-powered search environments
• Establish SEO and GEO as core drivers of inbound visibility and brand authority

Content Optimization & Editorial Oversight

• Serve as Content Editor for our agency and related owned platforms
• Review, edit, and optimize all content for SEO and GEO prior to publication
• Ensure content is structured for search intent, readability, and AI discoverability
• Partner with internal stakeholders to shape content topics, formats, and distribution
• Maintain consistency in tone, structure, and optimization standards

Generative & AI Search Optimization (GEO)

• Structure content to improve visibility and citation within AI-generated results
• Implement structured data and semantic markup to enhance machine readability
• Monitor how our agency appears across AI search platforms
• Identify and act on opportunities to improve presence in AI-driven search

SEO Execution & Technical Optimization

• Conduct technical SEO audits (site structure, crawlability, indexation, page speed, Core Web Vitals, schema, redirects)
• Implement SEO updates directly within CMS platforms (WordPress required)
• Manage keyword research, mapping, and on-page optimization across properties
• Continuously optimize existing content to improve rankings and performance

Performance Tracking & Optimization

• Track SEO and GEO performance using tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
• Analyze traffic, rankings, engagement, and conversion signals
• Report on performance trends and identify opportunities for improvement
• Stay current on algorithm updates and evolving AI search behavior

Cross-Functional Collaboration

• Partner with marketing, PR, and leadership teams to align content and visibility goals
• Support thought leadership initiatives through search optimization
• Collaborate with developers as needed to implement technical improvements

Required Qualifications

• 3–5+ years of hands-on SEO experience
• Strong technical SEO and on-page optimization capabilities
• Experience with GEO / AI search optimization or strong familiarity with the space
• Experience editing and optimizing content for search performance
• Working knowledge of HTML, CSS, and basic JavaScript
• Experience with CMS platforms (WordPress required)
• Strong analytical skills and familiarity with SEO tools
• Ability to work independently and manage priorities without heavy oversight

Preferred Qualifications

• Experience managing content strategy or editorial workflows
• Background in digital publishing, content marketing, or media
• Experience with schema markup and advanced technical SEO
• Familiarity with headless CMS or modern web frameworks
• Understanding of PR and earned media’s impact on search visibility

What Success Looks Like

• Consistent growth in organic traffic and search visibility
• Increased presence in AI-generated search results
• Content is consistently optimized and aligned to search intent
• Our agency’s owned platforms become a meaningful inbound engine
• SEO and GEO are embedded into content creation workflows

Chief Growth Officer

About 5W

5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing. www.5wpr.com

The Role

5W is looking for a Chief Growth Officer to own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm. This is an executive-level commercial leadership role with a clear Year 1 mandate: close $10M+ in new ARR.

What You'll Own

• New business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices
• Outbound BD team and inbound conversion
• Pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts)
• Cross-sell motion across the existing client book — every client buys at least two practices
• Partner channel development: martech, AI platforms, and holding company referrals
• Personal closer presence on every deal $500K+

Year 1 Targets

• $10M+ in new ARR
• 3 anchor clients at $1M+
• 60% measurement/analytics attach rate on retainers
• Average deal size up 40%

What We're Looking For

• 10+ years selling services at $1M+ deal sizes — agency, consulting, or martech
• Proven experience building and running a BD organization, not just carrying a number
• Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch
• Track record beats pedigree. Show us the number.

5W is seeking a Senior Account Executive to join 5W’s Tech practice. The ideal individual will have worked with Tech - based clients within an agency setting, is an expert at pitching and possesses superior account and time management skills. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.

Here’s what you’ll be doing:

• Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Develop pro-active pitch ideas for clients based on their industry, current trends and various announcements
• Drive consistent and impactful media results across your portfolio of clients
• Develop and nurture relationships with influential members of the Tech media and industry to develop placements
• Contribute to strategic communication plans, including media opportunities, tactics, and timelines as needed
• Monitor media and seek out speaking opportunities for clients as “experts in their field”, as needed
• Provide strong guidance and leadership to junior-level staff
• Daily client interaction to update, report on and discuss media relations
• Participate in brainstorming sessions to develop strategic/creative thinking for clients
• Additional research, duties and projects as required

Here’s what you have:

• S/B.A in Public Relations or related field
• 3-4 years of PR agency experience – with Tech experience preferred
• The ability to drive a robust volume of meaningful, top-tier placements
• Excellent written and verbal skills
• Creative and energetic personality!

Why you’ll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

Head of Research & AI Practice

Location: Remote (United States) — Florida welcome

Type: Full-time

Compensation: $160,000–$210,000 base

About 5W Public Relations

5W Public Relations is one of the largest independently owned PR and digital marketing agencies in the United States. Founded in 2003, 5WPR serves clients across consumer, technology, health, beauty, finance, gaming, cannabis, crisis, and digital marketing practices. Named PR Agency of the Year by the American Business Awards, a Top 50 Global PR Agency by PRovoke Media, and Digiday WorkLife Employer of the Year.

5WPR owns the leading independent publication covering the public relations industry, published continuously since January 2009. We are now expanding our owned media network across the verticals we serve — giving 5W category-defining editorial authority in every practice area and making us the first PR firm to systematically build LLM citation authority at scale.

The Role

This is the engine hire for 5W's new AI & Content Practice. The Head of Research & AI Practice runs research production — conceiving industry studies, commissioning data work, structuring narratives, shipping published reports at a cadence of multiple studies per month across 5W's vertical practice areas. They also lead 5W's commercial AI practice — productizing AI services, leading new business pitches, and representing 5W externally as an AI and content thought leader.

Research and AI are one job because research is what powers the AI practice. The studies 5W publishes are what journalists cite, what LLMs surface, what clients read before they call, and what justifies the premium 5W charges for AI services. You report directly to the Chairman and CEO. You build the practice.

What You Will Own

• Research production — 4 to 8 major industry research studies per year across cannabis, gaming, finance, health, beauty, consumer, technology, crisis, and real estate
• The commercial AI service offering — pricing, packaging, scope, and measurable client deliverables
• New business pitches and client presentations on 5W's AI capability — you are in the room and closing
• External positioning — conference keynotes, panel appearances, industry bylines, podcast appearances
• Cross-practice integration — working with 5W practice area leads to bring AI services into existing client work
• Partnership with the Director of AI Visibility on how research gets structured for maximum LLM citation
• Research launch strategy in partnership with the wire and distribution function

What You Need

• 5–8 years in content, research, strategy, or agency roles — ideally including time at a media property, B2B SaaS that publishes research, or a content marketing team at scale
• Has personally produced published research studies — this is a must have!
• Strong writer who can frame a study with a headline that journalists want to write about
• AI-fluent — can explain LLM retrieval, RAG, and content-to-citation workflows to a CMO in plain English
• Client-facing closer — comfortable in a pitch room and wins business
• Ambitious and operator-minded — you want to build something, not manage something that already exists

What This Is Not

• A role for traditional PR people claiming to understand digital
• A role for anyone whose AI credibility comes from running prompts rather than shipping research
• A title-chasing opportunity — this is a builder role for someone who wants to own a practice

Compensation & Benefits

• Base salary: $160,000–$210,000 depending on experience
• Health, dental, vision, 401(k)
• Remote-first. Quarterly travel to NYC and client sites.
• Budget for tools, conferences, and professional development

Why you’ll love working here

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

#LI-Remote

5W is seeking a Senior Account Executive to join 5W’s Tech practice. The ideal individual will have worked with Tech - based clients within an agency setting, is an expert at pitching and possesses superior account and time management skills. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.

Here’s what you’ll be doing:

• Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Develop pro-active pitch ideas for clients based on their industry, current trends and various announcements
• Drive consistent and impactful media results across your portfolio of clients
• Develop and nurture relationships with influential members of the Tech media and industry to develop placements
• Contribute to strategic communication plans, including media opportunities, tactics, and timelines as needed
• Monitor media and seek out speaking opportunities for clients as “experts in their field”, as needed
• Provide strong guidance and leadership to junior-level staff
• Daily client interaction to update, report on and discuss media relations
• Participate in brainstorming sessions to develop strategic/creative thinking for clients
• Additional research, duties and projects as required

Here’s what you have:

• S/B.A in Public Relations or related field
• 3-4 years of PR agency experience – with Tech experience preferred
• The ability to drive a robust volume of meaningful, top-tier placements
• Excellent written and verbal skills
• Creative and energetic personality!

Why you’ll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations