At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the Role

We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.

You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.

This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.

Key Responsibilities

Lifecycle Communications and Onboarding

• Own customer onboarding communications across email, WhatsApp, and in-product touch points.
• Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
• Ensure consistent messaging that aligns with product positioning and customer expectations.

Customer Engagement and Retention

• Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
• Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
• Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
• Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.

Expansion and Growth

• Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
• Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
• Identify optimal moments in a customer’s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.

Cross-Functional Alignment

• Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
• Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
• Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.

Measurement and Optimisation

• Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
• Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
• Champion best practice in customer communications and design processes that improve message quality and timing.

Key KPIs

• Expansion in MRR from lifecycle and cross-sell campaigns
• Reduction in overall churn through targeted intervention
• Increased customer activation, feature adoption, and order volume
• Improved engagement rates across lifecycle channels
• Reduction of uncoordinated customer messaging across departments

About You

• Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
• Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
• Data-driven mindset with the ability to interpret insights and act on them quickly.
• Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
• Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
• Experience using Intercom for customer communication, support, or automation would be a big advantage.
• Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
• Experience messaging to customers in the UK and Ireland is essential.
• Ability to adhere to brand guidelines and tone of voice is essential.
• Previous experience communicating to or working with restaurants or takeaways is an advantage.
• Comfortable working cross-functionally and influencing without authority.
• Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
• Passionate about customer experience, retention, and delivering value throughout the lifecycle.
• Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.

🦄 About Flipdish

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.

🫀Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.

About the team

The Talent & Culture (T&C) team at Careem is on a mission to create an environment where our colleagues can do their best work and grow every day. We are partners to the business, driving people strategies and culture that align with our purpose of simplifying lives and building an awesome organisation. You will be joining a dynamic, passionate, and collaborative team that thrives on solving complex problems and delivering meaningful impact across all functions and markets.

About the role

As a Senior People Business Partner, you will be a trusted people advisor and culture partner to our business leaders in Pakistan. Your role will be critical in aligning business objectives with people solutions, enabling leadership capability, enhancing colleague experience, and delivering on our organisational goals. You will work closely with leaders across multiple functions, acting as a catalyst for performance, engagement, and cultural growth.

What you'll do

• Partner with business leaders to develop and execute people strategies that drive business performance and colleague engagement
  
  
• Coach and influence senior leaders on key people topics such as organisational design, leadership development, talent planning, and change management
  
  
• Collaborate with Centres of Excellence (CoEs) to deliver solutions in performance management, learning & development, compensation, and talent acquisition
  
  
• Lead strategic projects that build leadership effectiveness, improve team dynamics, and support change initiatives
  
  
• Act as a guardian of Careem culture, design and implement initiatives ensuring alignment with our values and ways of working
  
  
• Use data and insights to identify trends and opportunities, and propose impactful actions
  
  
• Provide expert guidance on people policies, employment law, and best practices in the region
  
  

What you'll need

• 8+ years of progressive HR experience, with at least 4 years in a business partnering capacity
  
  
• Experience working in fast-paced, tech-enabled or high-growth organisations
  
  
• Strong stakeholder management skills and the ability to influence without authority
  
  
• Proven track record in coaching leaders, driving culture change, and delivering strategic people initiatives
  
  
• Data-driven mindset with strong analytical and problem-solving skills
  
  
•  Good understanding of local labor laws and HR practices in Pakistan
• Strong personal credibility, integrity, and alignment with Careem’s values

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

Role Summary & Impact:

Are you a university student / under graduate seeking real-life experience in a collaborative, fun and innovative Media & Advertising world? If yes, read on!​

At WPP Media, we offer fulfilling careers that redefine the role of media. As a Media Intern, you will get a unique opportunity to work in the world’s leading Media Investment company. You will spend 6-12 weeks working on real media campaigns/projects alongside media experts. ​

From day one, you will be immersed into WPP Media and our work culture and learn how we make advertising work better for people.  ​

What to expect: 

You will be in an extensive media internship program for 6-12 weeks in designated departments with WPP Media. However, you will be able to get a gist of every segment on the go. 

Professional Development Opportunities:

At WPP Media, you’ll have access to professional development opportunities across our global network (including WPP). You will be exposed to opportunities through ongoing training and the chance to get involved with a variety of different projects. 

Mentoring: 

You will have unprecedented access to senior leaders as mentors and guide for your work and career. ​

What your Day looks like at WPP Media:

• Provide support in media proposals
• Optimize, manage & report on campaign performance
• Ensure smooth campaign implementation - from processing the bookings for an approved media plan, to putting together a copy call, to following up to ensure that materials are delivered on time and to specifications.
• Provide support in emerging media technology, new business, corporate processes and initiatives

Qualifications & Skills:

• Students doing their bachelors in marketing/media sciences/digital/statistics/sales backgrounds and are currently in their second last semesters of their Bachelor's program.
• Studies in Advertising, Marketing, Business Administration, and/or Mathematics, Statistics preferred
• Excellent written and verbal communication and presentation skills
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Great knowledge in Excel & PowerPoint
• Eager to learn more about media planning & media industry

Interview process:​

First Round: 

Upon application – the undergrad will receive a screening call from the WPP Media PK Talent Acquisition Team

​Second Round: 

Panel Interviews with the Business Managers / Senior Managers
​
Final Round: 

Reference Checks from fellow colleagues and professors

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

#LI-Promoted

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

Role Summary & Impact:

Are you a recent graduate seeking real-life experience in a collaborative, fun and innovative Media & Advertising world? If yes, read on!​

At WPP Media, we offer fulfilling careers that redefine the role of media. As a Media Master, you will get a unique opportunity to work in the world’s leading Media Investment company. You will spend a year training and working on real advertising campaigns alongside media experts. ​

From the first day, you will be immersed into WPP Media's and its agencies' and our work culture and learn how we make advertising work better for people.  ​

What to expect: 

Professional Development Opportunities:

At WPP Media, you’ll have access to professional development opportunities across our global network (including WPP). You will be exposed to opportunities through ongoing extensive training modules and the chance to get involved with a variety of different local/global projects. 

Mentoring: 

You will have unprecedented access to senior leaders as mentors and guide for your work and career. ​

Opportunity to join a permanent role at WPP Media PK: 

Upon graduation from the program, the good performers throughout the program will be offered the opportunity to join a permanent role at WPP Media and its agencies as Assistant Manager.

What your day looks like at WPP Media:

• Work closely with Media Planners to develop and maintain media plans and strategies
• Prepare and update purchase orders within the execution framework
• Manage Tracking of Client and Competition.
• Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
• Analyze data to provide client with recommendations for optimizations.
• Maintain relationships with media suppliers and internal teams
• Prepare and update media flowcharts for Media Planner’s assistance.
• Monitor client billing; resolve any related issues
• Ensure all media projects and innovations proceed according to plan and on deadline
• Participate in media-planning strategy meetings with team members, and help develop new ideas for client media plans.
• Maintain a record of basic deliverables i.e. Droppages, premium positions etc.

Who are we looking for? 

• Bachelors Degree holders from Media/Marketing/Digital backgrounds and with at two or more internships experience in the relevant field.​
• Final year students graduating in December 2025 & June 2026 may apply.

What you’ll bring:

• A big appetite in the ever-changing digital media space.
• Excellent interpersonal skills and proficiency in oral and written communications.
• Demonstrate strong interest to build an exciting career in media and communications.
• Appreciation for numbers, statistics and data with the ability to interpret and translate the findings into successful media campaigns.
• Adaptable to constant changes, as the media business is ever evolving.

Interview process:​

First Round:

• Screening call and engagement with the WPP Media PK Talent Acquisition Team. 
• Enter into the Aptitude Test to qualify into the next interview stage.

Second Round: 

Qualified grads will be invited for the Assessment Center and Panel Interviews with Business Directors/Departmental Heads at the premises.

Final Round: 

• Final interview with the Leadership and finalist will be sent reference checks formalities based upon the panel feedback/evaluation
• Reference checks from colleagues and professors to follow

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Action now! Start your career here. Build the future you want. Join us as a Media Master because there is no place better to build and grow a career in media.

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#LI-Promoted