About Us

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, eXtra and Farfetch as well as small and medium businesses.

Tamara is Saudi’s first fintech unicorn and is backed by Sanabil Investments, SNB Capital, Checkout.com, amongst others, operating out of its headquarters in Riyadh, Saudi Arabia with other regional and global support offices. 

About the role

We’re looking for a Senior CRM & Lifecycle Specialist to own and optimize the B2B merchant lifecycle across Saudi Arabia and the UAE. You will be responsible for improving conversion rates across every step of the partner journey, from new sign-ups to transacting merchants, and for driving product adoption and retention via personalized, data-driven lifecycle campaigns.

This is a highly cross-functional role that collaborates closely with the Product, Data, Content, and Performance teams. You will own CRM strategy, campaign logic, segmentation, and performance, while coordinating execution with our CRM agency.

What You’ll Do

• Lifecycle Strategy: Design full-funnel lifecycle journeys to convert leads, drive adoption of Tamara’s products, and ensure merchant retention.
• Funnel Optimization: Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step.
• Journey Execution Oversight: Coordinate with the CRM agency to deploy journeys across the different channels and optimize performance.
• Event & Data Logic: Collaborate with Product and Data teams to define and improve CRM events, and triggers.
• CRM Hygiene & Integration: Maintain CRM data health and resolve issues like duplicate users, invalid events, or broken journeys if they arise.
• Segmentation & Rules: Own segmentation criteria, lifecycle rules, and eligibility logic across the funnel and countries.
• Testing & Reporting: Run A/B tests on messaging, frequency, and touchpoints. Define success metrics and build dashboards to monitor CRM performance.
• Placement Optimization: Work with Product to introduce new CRM placements inside the Partner Portal and onboarding experience.

Technical Capabilities

• Complex CRM Logic Implementation: Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
• Technical Execution: Independently manage complex workflows, event integrations, CRM system configurations, and troubleshooting when needed.
• Tool Familiarity: Experience with tools such as Braze & Salesforce.
• HTML Knowledge: Familiarity with HTML is a plus.

What You’ll Bring

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred).
• Strong track record improving conversion rates and funnel velocity through CRM programs.
• Experience managing CRM agencies.
• Data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution.
• Comfort working with technical teams on events, APIs, and CRM system logic.

Performance Metrics

Success in this role will be measured by:

• Funnel conversion improvements.
• Reduced lifecycle drop-offs and increased velocity to first transaction.
• Uplift in transaction volumes due to CRM journeys.
• CRM data accuracy and reduced duplication/errors.
• Volume and learnings from lifecycle experiments.

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

As an Inside Solutions Engineer, you will collaborate with sales representatives and partners to showcase the value of BeyondTrust’s products, services, and solutions. Acting as a technical specialist within the sales cycle, you will provide foundational support to highlight the capabilities of the BeyondTrust suite. This role is ideal for individuals looking to develop their technical expertise and customer-facing skills in a supportive, team-oriented environment.

What You’ll Do

• Assist with marketing campaigns, including webinars and product demonstrations.
• Support lead qualification by validating technical environments and understanding business problems.
• Contribute to RFP/RFI responses, ensuring accurate and timely submissions.
• Participate in discovery and opportunity engagement by conducting background research, qualifying questions, and understanding customer needs.
• Articulate the business value of BeyondTrust solutions to prospects and customers.
• Demonstrate how BeyondTrust solutions address customer challenges and deliver on the value proposition.
• Assist in developing written proposals to complement financial proposals for prospects.
• Play a key role in securing the technical win for opportunities by effectively presenting solutions and value.

What You’ll Bring

• 3+ years of experience, including help desk and/or technical support of applications, server infrastructure, desktops, virtualization, and directories.
• Good understanding of common operating systems and network topologies.
• Familiarity with foundational security concepts and practices.
• Ability to assess technical requirements and recommend appropriate solutions.
• Strong collaboration skills and the ability to thrive in a team-selling environment.
• Comfortable delivering presentations to audiences of varying sizes.
• Security+, Network+, or equivalent industry certifications.

Nice To Have

• Pre-sales experience is advantageous but not required.
• Basic working knowledge of Linux and Azure Active Directory.
• Familiarity with BeyondTrust products (Privilege Management for Desktops, Remote Support, Privileged Remote Access).
• Security-focused qualifications or certifications are a plus.
• Experience with security solutions such as anti-malware, data protection, firewalls, and mobile/email/web security.

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the global identity security leader protecting Paths to Privilege™. Our identity-centric approach goes beyond securing privileges and access, empowering organizations with the most effective solution to manage the entire identity attack surface and neutralize threats, whether from external attacks or insiders.

BeyondTrust is leading the charge in transforming identity security to prevent breaches and limit the blast radius of attacks, while creating a superior customer experience and operational efficiencies. We are trusted by 20,000 customers, including 75 of the Fortune 100, and our global ecosystem of partners.

Learn more at www.beyondtrust.com. 

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Role: Gen AI Copywriter  

Location: Cairo, Egypt 

About the role: 

We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.

What you will be doing: 

Creative Writing & Development: 

• Craft compelling narratives and copy using Gen AI tools
• Maintain premium brand tone of voice across all content 
• Develop innovative approaches to AI-assisted copywriting
• Create content that resonates with luxury and beauty audiences
• Ensure emotional connection in AI-enhanced writing

Technical Expertise: 

• Master Gen AI writing tools and platforms
• Develop sophisticated prompting techniques
• Optimize AI-generated copy for brand voice 
•  Pioneer new approaches to AI content creation 
• Balance automation with creative craft

Content Creation: 

• Write across multiple formats and channels:
• Social media content
• Digital advertising copy
• Website content
• Email marketing
• Long-form articles
• Brand storytelling
• Product descriptions
• Campaign concepts 

Required Experience: 

• 4 years copywriting experience
• Proven experience in beauty or luxury sectors
•  Portfolio demonstrating premium writing capability 
• Experience with Gen AI writing tools
• Track record of successful campaign work

Technical Skills: 

• Advanced Gen AI prompt engineering
• Understanding of AI content optimization
• SEO and digital content best practices
• Content management systems
•  Social media platform expertise

Brand Voice Expertise: 

• Ability to adapt tone for premium brands
• Understanding of beauty/luxury language
• Multilayered messaging capabilities
• Emotional storytelling ability
• Cultural sensitivity and awareness

AI Writing Capabilities: 

• Advanced prompting techniques
• Content enhancement and refinement
• Quality control processes
• Style guide implementation
• Innovation in AI applications

Editorial Excellence: 

• Impeccable grammar and style
• Strong editorial judgment
• Attention to detail
• Understanding of regulatory requirements
•  Quality control expertise

Research & Strategy: 

• Trend analysis and implementation
• Audience insight development
• Competitive analysis
• Performance optimization
• Cultural relevance maintenance

Personal Qualities: 

• Creative thinking
• Problem-solving ability
• Collaborative mindset
• Adaptability
• Innovation focus

Personal Project Management: 

• Timeline management
• Stakeholder communication
• Process optimization
• Quality control
• Workflow efficiency

Our Commitment: 

•  Access to cutting-edge AI tools 
• Ongoing professional development
• Flexible working arrangement
• Creative community involvement
• Career growth opportunities

Success Metrics: 

• Writing quality excellence
• AI implementation effectiveness
• Content performance
• Innovation in approach
• Team collaboration

Required Outputs: 

• Campaign concepts
• Social content calendars
• Digital advertising copy
• Website content
• Editorial content
• Brand guidelines
• Training documentation

Learning & Development: 

• Regular AI tools training
• Writing craft workshops
• Industry trends education
• Best practice sharing
•  Peer learning opportunities

What you need to be great in this role: 

Deep understanding of beauty or luxury sector 

• Strong portfolio of premium brand work
• Excellent communication skills
• Proven ability to work collaboratively
• Commitment to continuous learning

Technical Requirements: 

• High-speed internet access
• Proficiency in collaborative tools 
• Content management system experience
• Digital asset management knowledge
• Quality monitoring capabilities

Req ID: 16711 

#LI-MR1 #LI-REMOTE #LI-MIDSENIOR

About the team

The Design team at Careem crafts user experiences that are simple, intuitive, and delightful. As part of our interdisciplinary group of designers, researchers, writers, and brand experts, you will play a crucial role in shaping how millions of users across the region engage with the Careem app. The team is now building an in-house content marketing team to support copy needs across all verticals, reducing reliance on external vendors and Studio X.

About the role

We are looking for an experienced and culturally tuned Senior Copywriter (Arabic) to join our Product Design team. This role is essential in meeting the growing demand for localized Arabic content across our platforms. You’ll help write compelling Arabic copy for digital experiences and campaigns—ensuring that our tone, clarity, and impact resonate in Arabic-speaking markets.

What you'll do:

• Write engaging Arabic UX and marketing copy for notifications, campaigns, and product surfaces
• Collaborate with cross-functional partners to ensure accurate and timely translations of content requests
• Adapt Careem’s tone of voice for Arabic, maintaining clarity and cultural relevance
• Contribute to content operations by reviewing Arabic content at scale
• Assist with localizing push notes and CRM content with appropriate tone and message fit

What we're looking for:

• 2–4 years of experience writing Arabic content for apps, with strong preference for Q-commerce or e-commerce backgrounds
• Native Arabic fluency and excellent command of English
• Portfolio showing app-related content, push notes, and CRM copy
• Ability to work in fast-paced environments with rapid turnaround needs
• Experience with CRM platforms, push notifications, and banner content
• Nice-to-have: Familiarity with Figma or design collaboration tools

Microsoft and InMobi have entered into a strategic partnership. As per this, InMobi will be the exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete business management/transaction across Bing. 

As a Sales Manager in Egypt you are expected to drive new client acquisition and grow incremental revenue against a targeted list of high potential agencies and advertisers through continuous engagement. You are expected to continually build and maintain a pipeline of clients and agencies to be onboarded to the Microsoft Advertising platform. Collaborate with internal Account Managers and Strategy teams to develop quality customer plans targeted at revenue growth and customer satisfaction. Cultivating strategic client relationships, revenue generation and delivering customized search solutions will be key to your core function. Your success will be measured by specific key performance indicators focused on driving new customer acquisition, product adoption, emphasizing customer experience and optimizing opportunities.  

What is expected out of you?

In the first quarter:

• Understand the Microsoft Advertising Ecosystem in Egypt and collaborate with internal stakeholders.
• Leverage your current relationships in the advertising ecosystem to drive revenue conversations as well as open up new relationships in the industry
• You will be expected to build a healthy predictable pipeline of clients to initiate and successfully close partnership and onboarding discussions.
• Consistently create high value revenue-generating opportunities that will work towards delivering quota expectations.
• Lead regular, impactful engagements with key clients.
• Coordinate with the required teams to help achieve targets.

Second Quarter Onwards:

• Master and grow the activities initiated in the first quarter
• Grow Bing’s share of wallet by continuing to onboard new clients and agencies
• Strengthen relationships with key client and agency stakeholders like (budget decision makers, media planners and senior leadership)
• Collaborate with internal account managers and client poc's to ensure opportunities are leveraged effectively
• Continually strengthen your Search Industry expertise, take personal accountability for your career and personal development;
• Complete required and recommended trainings and apply what you learn to further your growth in role and career progression

Role requirement & expectation: 

• 6+ years of work experience with 4+ years of online media sales/digital advertising experience
• Strong network of clientele in the Egypt marketplace and an understanding of the key digital players (Brands, agencies etc.)
• Experience and ability to build a client base from scratch.
• Experience in lead generation, networking, and ad-agency relationship management.
• Experienced Digital media solution seller and talented in storytelling and delivering engaging presentations across all levels of leadership
• Ability to handle and manage key/strategic client relationships and revenue
• Ensure a strong metrics focused approach is applied in business planning and execution
• Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions
• Proven track record of exceptional performance, high productivity, communications skills, and meeting deadlines. Demonstrated ability to consistently meet or exceed revenue goals or targets
• Passion for technology as an enabler for company growth
• Effectively navigate through ambiguity and complexities related to client management
• Practice freedom with responsibility, entrepreneurial mindset and thought leadership.
• Possess excellent communication skills providing transparency and enabling information radiators
• Travel across markets to meet and strengthen partnerships with new and existing clients.
• Bilingual in English and Arabic

Preferred:

• MBA or Advanced degree preferred
• Search Engine Marketing Experience
• Understanding of the Digital Ecosystem
• Ad-Agency Experience

Location:

Cairo (frequent travel to Cities within Egypt will be required)

More about the role:

We are looking for a talented Multimedia Designer to join our Cairo team. This role requires strong technical skills in animation, motion graphics, and graphic design, and the ability to translate complex ideas into clear, impactful visuals. You must be a strategic, collaborative thinker who can challenge briefs, contribute to content ideas, and generate engaging, social-friendly visuals. A keen eye for layout design is a plus.

What you'll do:

• Design and produce multimedia content for digital platforms including social media, websites, presentations, and client campaigns
• Create motion graphics, video content, and animations that align with client branding and campaign objectives
• Collaborate with creative leads, account teams, strategists, and clients to conceptualise creative solutions that meet communication goals
• Ensure all multimedia content adheres to brand guidelines and maintains consistency across deliverables
• Manage multiple projects simultaneously while meeting deadlines and maintaining high quality standards
• Stay current with design trends, tools, and emerging technologies in the multimedia and communications space
• Support the development of visual assets for corporate communications, product launches, and integrated campaigns

Experience that contributes to success:

• Bachelor's degree in graphic design, multimedia design, digital media, or a related field
• Proven experience in a multimedia design role, preferably within a PR, communications, or creative agency environment
• Strong portfolio demonstrating expertise in animation, motion graphics and graphic design
• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, After Effects,
• Proficiency in Premiere Pro and editing is a plus
• Knowledge in multiple AI tools is a plus
• Experience working with corporate branding guidelines and translating brand strategies into visual content
• Excellent communication skills with the ability to present and articulate design concepts to clients and internal teams
• Ability to work collaboratively in a fast paced team environment while managing competing priorities
• Bilingual capabilities in English and Arabic are an advantage

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