The Role

We're looking for a Senior Content Designer to be the architect of Ziina's product voice — the person who shapes how we communicate at every touchpoint where language makes or breaks the experience.

You'll sit inside Product & Design, embedded from the moment ideas take shape, not brought in to polish copy at the end. As our first dedicated content hire, you'll set the foundation others build on: the voice, the principles, the terminology, the standards. UX writing is your primary craft, but this role demands range, moving across product copy, onboarding flows, and voice and tone guidelines, and leaning into brand and marketing writing when required.

This is about more than writing. It's about owning the full content lifecycle: from establishing terminology frameworks, to shipping copy that makes financial tasks feel effortless, to creating support responses that hold trust in high-stakes moments.

As a Senior Content Designer at Ziina, you will:

• Own and write all in-product copy, including error states, empty states, onboarding flows, confirmation screens, transactional and lifecycle emails, push notifications, help center content, and support macros, extending to web copy and lifecycle communications when needed.
• Partner closely with Product & Design teams, working in Figma to shape user flows, contribute to information architecture, and prototype content early in the design process.
• Define and evolve Ziina’s voice and tone guidelines, including terminology frameworks, naming conventions, and content principles that scale across teams.
• Establish and maintain a cohesive content system that ensures consistency and clarity across all product and communication surfaces.
• Use A/B testing, usability insights, and conversion data to iterate on messaging and continuously improve content performance.
• Support brand and marketing efforts by contributing to campaign messaging and ensuring consistency of voice across all channels.
• Build and own AI-assisted content workflows, including prompt libraries and tooling that enable the team to scale high-quality content creation efficiently.

To succeed in this role, you likely:

• Have 4+ years of experience in content design, UX writing, or content strategy, ideally embedded within product or design teams at a fast-scaling company.
• Have built and implemented content systems such as voice and tone guidelines, terminology frameworks, or component libraries that extend beyond your individual contributions.
• Bring strong UX writing skills, with experience across a range of content types, including exposure to brand or marketing writing.
• Work confidently in design tools like Figma, contributing directly to product flows, annotations, and design critiques.
• Demonstrate strong product thinking and an understanding of information architecture, with the ability to identify structural and content gaps in user experiences.
• Operate with high ownership and organization, managing competing priorities while delivering quality work on time.
• Are comfortable using data and research to inform content decisions and improve user outcomes.
• Are based in, or open to relocating to the UAE

What would amaze us:

• You’ve been the first or early content hire and have built a content function or system from scratch.
• You’ve worked on fintech, payments, or other high-trust products where clarity and tone are critical.
• You’ve demonstrated measurable impact through content decisions, backed by experimentation or user insights.
• You’ve developed scalable AI-assisted content workflows or tooling that improved team efficiency.
• You bring a strong portfolio that showcases product copy in context, along with the thinking, systems, and data behind your decisions.

A portfolio is required. We want to see product copy in context, not just the final words, but the thinking behind them. Show us a content system or set of guidelines you've built, and at least one example where your writing decisions were shaped by user research or data.

Scale is growing rapidly, and joining the Global Public Sector team is an opportunity to work on one of the most exciting and quickly expanding teams at Scale. This team is responsible for generating, executing, and fostering Scale’s work with governments and government-backed entities outside of the United States. 

We develop bespoke solutions that leverage our customers’ proprietary data and expertise to transform their organizations with AI. We work with them to understand their pain points and workflows and then forward deploy our team to build cutting-edge solutions. The applications we build are powered by the Scale GenAI Platform, a full stack product to build, test and deploy frontier AI agents.

• Developing custom AI applications
• Building custom LLMs
• Providing high-quality training data for research and government institutions building LLMs
• Developing partnerships to foster regional talent growth and AI adoption

We are looking for an entrepreneurial and experienced product leader to play a pivotal role in the ideation and development of transformative AI solutions. The ideal candidate has deep experience with AI/ML application development, can think strategically about how to solve a problem, is an excellent listener, is comfortable getting into the weeds operationally, and has a strong understanding of software engineering principles and practices. You will be responsible for owning large AI projects for one or many customers.

You will lead a cross-functional team of engineers, MLEs, and operators to build a highly impactful solution for our customers that will drive millions in revenue for our business as well. 

Responsibilities: 

• Lead design workshops with the client to define custom AI solutions 
• Scope out new AI application use cases across various government entities
• Lead cross-functional development of AI applications and custom LLMs with diverse stakeholders (Engineering + Ops + Go-to-Market)
• Consistently engage with future end-users to solicit feedback and ensure we are prioritizing effectively
• Stay up to date with latest research in applied AI and training custom LLMs
• Scope out model evaluation sets and performance requirements, consistently review results, and iterate on the solution
• Give regular progress updates to the client and Global Public Sector leadership

Minimum Qualifications: 

• 4+ years of experience building products with specific experience within the last 1-2 years building AI-powered products
• Strong technical background (STEM degree) and/or experience building technical software products 
• Strong understanding of generative AI technologies and their applications in both enterprise and consumer settings
• Experience with vibe coding tools (i.e., Replit, Lovable, Bolt, etc.) and design tools (i.e., Figma/Canva/Miro)
• Exceptional leadership, presentation and communication skills with the ability to influence cross-functional teams

Nice to haves:

• Coding experience (Python)
• Proficiency in Arabic, both written and spoken

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

Experience Designers at AKQA apply empathy, systems thinking, and craftsmanship to strategic insights — designing groundbreaking solutions to human problems. Adept storytellers and fearless innovators, they create interactive experiences, products and services that move the world. 

The Experience Designer plays an essential role in the growth of the Experience Design department. They will draw together client, business and customer/end-user requirements, within an understanding of the technical delivery environment, to develop a blueprint for the solution. They are the user-centered glue that binds together business, creative, and technology into a harmonious collaboration—facilitating design workshops, working with multi-disciplinary teams to deliver award-winning, impactful work.

At AKQA Dubai, located in Media City, in Dubai, you’ll have the opportunity to produce meaningful work for world-class companies in one of the world’s most vibrant and beautiful cities, with access to our network of specialists across the global network of studios. You will work in an environment that fosters a dynamic and meritocratic culture, surrounded by some of the brightest minds in their fields.

ROLE REQUIREMENTS

• Apply solid user experience and usability principles while looking for opportunities to innovate
• Demonstrate excellent knowledge of all aspects of the UCD approach and the ability to apply them flexibly across a variety of project types
• Able to contribute at a high level to the overall strategic client approach, taking into account relevant marketplace, consumer and technology factors--and a keen interest in growing within more strategic & CX-focused disciplines 
• Able to use/introduce more advanced UCD techniques (rapid prototyping, remote testing etc.) to improve efficiency in the user experience process and the quality of the solution
• Able to develop solutions for a wide variety of touchpoints, platforms and devices including mobile, web, kiosk, social, physical, etc.
• Lead User Experience work streams on large-scale and complex projects
• Promote collaborative work practices, and identify opportunities to improve quality and increase efficiency through collaborative design
• Demonstrate cross-functional understanding; clearly articulate purpose and value of other disciplines within Strategic Services, identifying when their input is needed
• Collaborate with the client and with various teams within AKQA. Ability to lead workshops and manage mid to senior stakeholders. Experience of nurturing client relationships
• Provide support, guidance and mentoring to junior members of the User Experience Team
• Take an active role in new business pitches where appropriate

QUALITIES AND CHARACTERISTICS

• Embrace challenges and inspire new ways of thinking
• Expertise in understanding digital behaviours, cultural expectations and social networking (preferred experience with Asia or luxury industries)
• Fluent in English with a strong command of the language, both written and spoken
• A compelling portfolio of unique work that spans mediums, including: mobile applications, responsive web, product & service design. 
• Wide breadth of experience in your portfolio demonstrating skills across Research, Strategy, IA, Design and Testing. Experience with ethnographic research, ecosystem design, information architecture, and user testing and experience with innovation processes including Design Thinking workshops, Google Design Sprints, Business Model and/or Value Proposition canvas
• Expertise with prototyping tools such; along with design tools such as Sketch & Figma.
• Proven creative success working in collaborative, multi-functional teams
• Strong presentation skills, visual and written
• Breadth of cultural reference points
• You have a drive to break boundaries and craft the best ideas of their kind in the world
• You are passionate, driven and obsessed about your craft and stay on top of best practice in your field

We are partnered with an early-stage startup on a mission to build a decentralized identity (DeID) protocol. We are seeking a Founding Product Designer to lead the design efforts and establish our brand's visual language. This role is pivotal in shaping the user experience and overall design strategy from the ground up.

Responsibilities:

• Lead end-to-end design processes, from concept to execution.
• Establish and maintain a cohesive visual language for the brand.
• Collaborate with cross-functional teams to create intuitive and engaging user experiences.
• Develop prototypes and design specifications for new features and enhancements.
• Stay up-to-date with the latest design trends and Web3 technologies.
• Iterate designs based on user feedback and testing.

Required skills:

• Proven experience in product design, preferably in startups or tech companies.
• Exceptional skills in Figma for designing and prototyping.
• A strong portfolio showcasing Web3 projects and design work.
• Excellent communication and collaboration skills.
• Ability to work independently and drive projects forward.
• Passion for decentralized technologies and innovative design solutions.

#li-remote