About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

As a Performance Executive, you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search, social, and display channels. You will directly impact client revenue growth by strategically managing campaigns and identifying opportunities for improved performance. Your work will have a significant impact on the overall success of our clients' marketing efforts, contributing to increased brand awareness and customer acquisition. 

• Proactively contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques. 
• Executing thorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies for improved campaign efficiency. 
• Developing and presenting comprehensive weekly performance reports, analyzing key metrics and translating data into clear, actionable recommendations for campaign improvement. 
• Overseeing the analysis of campaign results, identifying trends, drawing conclusions, and documenting key learnings to inform future campaign strategies and best practices. 
• Analyzing user engagement metrics (e.g., click-through rates, conversion rates, bounce rates) to identify opportunities for optimizing ad creative, landing pages, and targeting parameters to improve overall campaign performance. 
• Conducting in-depth reporting and analysis of paid media performance and audience behavior, identifying key trends and insights to inform strategic decisions related to targeting, messaging, and budget allocation. 
• Overseeing finance reconciliation processes, verifying campaign spend, identifying discrepancies, and ensuring accurate financial reporting and budget management. 

Skills and Experience

• Bachelor's degree preferred, ideally in a STEM (Science, Technology, Engineering, Mathematics) Major.
• Experience in digital media, paid advertising, or media buying (agency experience a plus!). 
• A proven track record of managing successful paid search and social campaigns. 
• Exceptional analytical skills and the ability to translate data into actionable insights. 
• A creative and solutions-oriented mindset. 
• Excellent communication and collaboration skills. 
• A meticulous and organized approach to work. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

About the team

The Careem Data Science team’s mission is to drive competitive value from data at scale through building AI models to optimize user experiences, decision making, operational efficiencies, and lead the region’s AI ecosystem. As one of the leaders in this team, you will be at the forefront of fulfilling this mission. You will be working with and leading the top data science talent of the region, leveraging AI to solve the region’s day-to-day problems, through state-of-the-art machine learning, optimization, deep learning, and RL models, that are deployed on top of our own in-house AI platform, serving users in real-time.

What you'll do

• Build a long-term vision on how we can rethink our customer acquisition and engagement strategies, leveraging data in our decision making.
• Drive exploratory analysis to understand the ecosystem, user behavior, identify new levers to help move metrics, and build models of user behaviors for analysis and product enhancements.
• Shape and influence data/ML models and instrumentation to optimize the product experience and generate insights on new areas of opportunity and new products.
• Provide product leadership by sharing data-based recommendations to communicate state of business, root cause of change in metrics, and experimentation results influencing product and business decisions
• Implement scalable machine learning algorithms that will be used in production on big data.
• Embark on exploratory data analysis projects to achievea  better understanding of phenomena as well as to discover untapped areas of growth and optimization. 
• Answer complex analytic questions from big data sets to help Careem shape its products and services in a better way.
• Help define and track the appropriate key metrics for specific projects. 
• Design and run randomized controlled experiments, analyze the resulting data, and communicate results with other teams.
• You will always challenge the status quo and continually investigate new data processing technologies and seek to ensure that we follow the industry best practices.

What you'll need

• Experience in data mining, predictive modeling, time series analysis, machine learning, Big Data methodologies, transformation and cleaning of both structured and unstructured data.
• Advanced degree in a quantitative discipline such as Physics, Statistics, Mathematics, Engineering or Computer Science.
• Strong problem solving and coding skills.
• Solid knowledge of and experience with marketplace problems in ride hailing and delivery services. 
• Solid knowledge of AB testing, classic ML and DL
• Solid understanding of recommendations, learning to rank, uplift modeling and matching problems. 
• Fluency in English along with excellent oral and written communication skills.
• Proficiency and demonstrated experience in: Python, SQL, Spark, Hive.
• Demonstrated experience with database technologies (e.g. Hadoop, BigQuery, Amazon EMR, Hive, Oracle, SAP, DB2, Teradata, MS SQL Server, MySQL).
• Demonstrated experience with business intelligence and visualization tools (Tableau, MicroStrategy, ChartIO, Qlik) along with geospatial data processing skills is a plus.
• Knowledge of Agile methodologies.

HEAD OF GROWTH MARKETING

Our Mission is to be able to say - “Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price”

We’re looking for a Highly Motivated & Hard-Working Head of Growth Marketing to join the team.

As a Head of Growth Marketing, you will be at the heart of crafting data-driven forecasts and executing strategies that push our clients toward their goals. Your actions and initiatives consistently resonate with the core values of CTC Global, serving as a beacon for these principles. At CTC, your trained expertise is invaluable, covering the entire spectrum of CTC’s Strategic Forecasting methods and the foundational principles of media acquisition. 

Your role extends past strategy alone, it’s also about fostering strong client relationships by clearly communicating the steps taken and how results compare to projections. This ongoing transparency builds trust and strengthens the connection between CTC and its clients, helping them navigate the nuances of media buying and long-term growth planning.

You stand as a representative and dedicated advocate for CTC's distinctive approach to media acquisition and its accompanying tools. As a Head of Growth Marketing, you are held to a high standard. People know that if you are involved, things will get accomplished.

You thrive on challenges, are committed to delivering measurable results, and take great pride in giving it your all. We embrace the mantra, 'Everyday in Everyplay, Count on Me,' meaning that you can see things through to the end!

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. 

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. 

We recognize these values aren't for everyone. 

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas.
• Be responsible for the execution of the Prophet system for your clients
• Building a Growth Forecast for your clients
  • Building a Growth map using the Prophet System
  • Data Analysis required for the Map
  • Marketing calendar alignment and upkeep with clients
• The Daily Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each day to adjust them to meet KPIs
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it’s time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions.
• Responsible for the implementation of CTC’s Meta best practices
• Build campaigns using our structure and best practices
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring you are within a 5% Delta to the Forecast
• Ensuring daily alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophet system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on the Growth Map goals and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every day of the week.
• Providing weekly updates on the Weekly Strategy Call.

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement
• Contributing & collaborating in ideas and learning across teams
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, business operations, retail, finance, media buying, etc

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Finance and Marketing sides of a business to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of the kick off, enabling precise execution of the Prophet system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance within a 5% delta across the Prophet system’s Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in media buying to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution.
• Meet all deadlines and budget requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Joy Sharma, The Director of the CTC Accelerator Program. 
• You’ll report directly to Joy Sharma—a leader known for his relentless pursuit of excellence and an unmatched passion for growth strategy. Joy is a rare mentor, often described as the closest you’ll come to learning directly from Taylor Holiday himself. With a career built on his own rigorous, self-driven learning, Joy has transformed numerous team members into top-tier strategists, instilling in them the values of dedication, precision, and continuous improvement.

Working under Joy's guidance will push you to your limits in the best possible way. He models the value of hard work, and learning from him feels like “drinking from a firehose”—you’ll absorb knowledge quickly and consistently, experiencing tremendous growth. Joy is committed to personally ensuring you reach your full potential as a Head of Growth Marketing, supporting your journey every step of the way.

ORIENTATION

• This role will be client-facing.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First month: $2,000 
• Second month: $4,000
• Third month (on average): $7,000 a month
• 1st Year Annual Range: $64,000-$76,000
• 2nd Year Annual Range: $100,000-$120,000

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
• Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
• Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
• With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress.
• My Commitment to You:
• You will work harder, learn more than ever before, and “make more than you ever have.” You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. 
• We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.