At AKQA (part of WPP), we believe in the imaginative application of art and science to create a better future. With an entrepreneurial and collaborative approach, we design adaptive ideas, services and experiences that capture the imagination, delivering impressive returns for our clients.

Designers at AKQA apply systems thinking and craft to create brands, products, and experiences that people genuinely want to use, wear, share, and come back to. In a multidisciplinary environment, they translate insight into form, shaping identities, interfaces, and design languages that feel both culturally alive and beautifully precise.

As a Senior Designer in MENA, you'll play an essential role in shaping the design vision and craft of work across brand, digital, product, experience and campaign. You'll help define and build design systems, produce exceptional work, identities and prototypes, and collaborate closely with creative, strategy, tech, delivery and production to create transformative work for regional and global clients.

At AKQA you will have access to world-renowned thought leadership from influential authors, athletes, artists and entrepreneurs. You will work in an environment which fosters a meritocratic culture and encourages ownership, and you will be surrounded by some of the brightest minds in their fields. 

ROLE REQUIREMENTS

• Lead with maker energy. Drive design, craft, and execution with pace and pride, raising the bar on every visual, system, and experience, and pushing visuals to be bolder, clearer, and more culturally relevant.
• Think in systems, not assets. Build identities and design languages that scale across channels and evolve over time. Create rules and rythms, not just one-off screens.
• Craft with obsession. Sweat the details: spacing, alignment, type, transitions, iconography, accessibility, responsiveness. Your work should feel authored, intentional and world-class.
• Design beyond the screen. Bring the same design intelligence to environments, packaging, content ecosystems, installations and tech-enabled experiences. Understand how a brand behaves in the real world.
• Make work that travels. Create a design with PR potential: iconic, ownable, culturally legible. Understand what will land locally in MENA and what will travel globally.
• Own the process end-to-end. From early explorations and mood boards to design development, artworking, production files and QA, you shepherd quality through every phase.
• Collaborate like a modern designer. Work fluidly with writers, strategists, creative directors, technologists, makers, AI tools and the broader AKQA network. Invite critique and use friction to sharpen outcomes.
• Present with clarity and taste. Tell the design story: the rationale, the system, the choices and the craft, guiding clients through what matters and why it works.
• Guard the standard. Be accountable for every deliverable. Ensure every layout, screen, prototype, deck page and asset meets AKQA's global level and reflects the studio's ambition.

QUALITIES AND CHARACTERISTICS

• A compelling portfolio demonstrating design craft and systems thinking across brand, digital, product, campaign and/or experience work.
• Strong ability to develop visual identities, design systems
• Confident in typography, composition, hierarchy and grid systems; high attention to detail.
• Proven success working in collaborative, multi-functional teams.
• Strong design presentation skills (visual and written).
• Culturally literate with a breadth of reference points, and the ability to translate culture into design decisions (not just mood boards).
• Hungry to push boundaries and make work that is distinctive, modern and craft-led.
• Passionate about design best practices and continuously improving your craft.
• Experience in presenting to clients and supporting senior leads is advantageous.
• Degree in Design, Visual Communication, Interaction Design, Visual Studies or related field preferred.
• Extensive experience with industry-standard tools (e.g. Figma, Adobe Creative Suite...).
• Appreciation for production realities: print, digital delivery, responsive behaviour and quality assurance.
• Supplementary skills appreciated: motion design, photography, illustration, 3D, generative/AI workflows, digital installations, creative coding.

 Explore our extensive range of benefits here 

Do you enjoy turning ideas into engaging content that people actually want to watch, share, and talk about? Are you comfortable taking a concept and bringing it to life yourself,  from scripting to filming, editing, designing visuals, and producing short-form videos? Do you follow social media trends closely and understand what resonates with young audiences online? Are you someone who enjoys experimenting with different formats, tools, and creative styles to produce content quickly and consistently? 

If you're excited about creating high-impact content that helps inspire and educate the next generation of talent in Africa, this role might be for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

The Content Development Specialist will support the creation and execution of ALX Egypt’s marketing and social media content. Working closely with the Marketing Manager, the role focuses on producing high-quality multimedia content that supports marketing campaigns, community storytelling, and program promotion. The role requires a hands-on creator who can independently produce digital assets including short-form videos, social media visuals, and occasional print-ready materials such as event collateral and flyers. The ideal candidate combines strong storytelling instincts with practical production skills and is comfortable executing content from concept to final output.

Specific Responsibilities

• Lead the end-to-end development and production of content for ALX Egypt’s marketing campaigns, community initiatives, and program promotion across social and digital platforms. 
• Produce platform-relevant content for channels such as Instagram, TikTok, LinkedIn, and YouTube, including short-form videos, social media visuals, carousels, simple motion content, and occasional print-ready materials that support campaign and brand needs.
• Work closely with the marketing team to translate campaign goals into engaging creative content.
• Capture and develop community-driven content, including learner stories, testimonials, and event highlights.
• Stay up to date with social media trends, digital storytelling formats, and new content creation tools.
• Support content capture and production during events, workshops, and community activities when needed.
• Ensure all content aligns with ALX brand guidelines and messaging.

Skill Requirements - Essential

• 5+ years of experience in content creation, digital media, or creative marketing roles.
• Strong hands-on skills in video production and editing.
• Experience filming and producing short-form social media videos.
• Proficiency with video editing tools such as Premiere Pro, CapCut, or similar platforms.
• Ability to create graphic design assets using tools such as Canva, Figma, or Adobe Creative Suite.
• Understanding of social media trends and content formats across Instagram, TikTok, and LinkedIn.
• Strong storytelling and scriptwriting skills.
• Ability to work independently and execute creative ideas from concept to final output.
• Strong organizational skills and ability to manage multiple content projects simultaneously.
• Ability to adapt global messaging to resonate with local audiences.

Skill Requirements - Preferable

• Experience creating motion graphics or animated social media content.
• Photography or videography experience using mobile production setups.
• Experience working with AI tools for content creation.
• Experience producing marketing content for education, tech, or youth-focused brands.
• Understanding of performance marketing and ad creatives.
• Experience supporting social media campaigns that drive engagement or conversions.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Employment Type

This role is full-time.

Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.

About the team

The Design team at Careem crafts user experiences that are simple, intuitive, and delightful. As part of our interdisciplinary group of designers, researchers, writers, and brand experts, you will play a crucial role in shaping how millions of users across the region engage with the Careem app. The team is now building an in-house content marketing team to support copy needs across all verticals, reducing reliance on external vendors and Studio X.

About the role

We are looking for an experienced and culturally tuned Senior Copywriter (Arabic) to join our Product Design team. This role is essential in meeting the growing demand for localized Arabic content across our platforms. You’ll help write compelling Arabic copy for digital experiences and campaigns—ensuring that our tone, clarity, and impact resonate in Arabic-speaking markets.

What you'll do:

• Write engaging Arabic UX and marketing copy for notifications, campaigns, and product surfaces
• Collaborate with cross-functional partners to ensure accurate and timely translations of content requests
• Adapt Careem’s tone of voice for Arabic, maintaining clarity and cultural relevance
• Contribute to content operations by reviewing Arabic content at scale
• Assist with localizing push notes and CRM content with appropriate tone and message fit

What we're looking for:

• 2–4 years of experience writing Arabic content for apps, with strong preference for Q-commerce or e-commerce backgrounds
• Native Arabic fluency and excellent command of English
• Portfolio showing app-related content, push notes, and CRM copy
• Ability to work in fast-paced environments with rapid turnaround needs
• Experience with CRM platforms, push notifications, and banner content
• Nice-to-have: Familiarity with Figma or design collaboration tools