Jobs Companies Think Academy US 小红书市场实习

About this 小红书市场实习 role at Think Academy US

Think Academy US · Onsite · San Jose, CA
This job posting is in Chinese.
内容增长运营|数学教育方向

工作地点:硅谷线下办公

薪资:$6000/月 + 最高10%内容表现奖金

岗位性质:40hr Contractor,表现优秀者有转正机会

 

关于我们:

Think Academy 是 TAL 教育集团旗下北美品牌,专注3–18岁数学教育。我们的长期课程已被数万家庭认可,在小红书渠道积累了高潜用户。

 

我们正在寻找一位不仅会做内容,更能够主动研究市场、理解用户、发现增长机会的内容伙伴。这个岗位并不只是负责“出内容”。你需要持续研究美国K–12教育市场、家长需求和竞品内容,把搜集到的信息与我们的产品连接起来,找到真正值得做的内容方向,并通过持续测试和优化,帮助内容触达更多精准用户。

 

核心职责:
 
1. 主动研究市场与发现机会

持续研究美国K–12数学教育市场、家长需求、竞品动态和高表现内容,不等待明确指令,主动发现能够连接用户、产品与招生的内容机会。

2. 深入理解用户与提炼卖点

结合不同地区、年级和学习阶段的真实场景,识别家长的需求、顾虑和决策触发点,并将Think Academy的课程特点转化为有说服力的用户价值和差异化卖点。

3. 独立推进内容策划与落地

负责从研究、选题、内容生产到发布的完整流程,善用AI提升效率,同时对内容的准确性、完成度和最终质量负责,主动检查并持续优化。

4. 对内容结果负责并持续迭代

跟踪内容的互动、咨询和转化表现,主动分析问题、提出改进方案并推动下一轮执行,不只完成单篇内容,而是持续沉淀方法和提升整体内容效果。

 

任职要求:
 
必须具备
  • 2年以上内容创作或内容运营经验;
  • 有教培或教育行业经验;
  • 可在硅谷线下办公;
  • 做事认真细致,责任心强,能够主动推进并对结果负责。
加分项
  • 搜集和研究能力强,能把复杂问题快速研究透;
  • 有较强用户洞察,能理解家长需求和决策动机;
  • 能熟练使用AI提升内容效率;
  • 能吸收反馈、持续迭代,适应快节奏工作。
薪资与发展:
  • 基础薪资:$6000/月
  • 内容表现奖金:最高可达基础薪资的10%
  • 奖金将根据内容表现、用户触达、有效咨询和相关业务结果综合评估;
  • 岗位前期以合同制或兼职形式合作;
  • 表现优秀、能够稳定承担更大责任者,未来有转为全职员工的机会。

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

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