About this Site Experience Coordinator (On-Site) role at Integrabeauty
Who We Are:
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
About the Role:
We are seeking a Site Experience Coordinator to drive the operational excellence of our Site Experience team- a high-impact, cross-functional group of designers, developers, and analysts. In this role, you will be the primary project manager responsible for translating strategy into execution, ensuring every site initiative is delivered on time and to the highest standard.
The ideal candidate is a highly organized professional with a preferred background in DTC beauty or CPG and hands-on Shopify experience. You will take full ownership of the project lifecycle, from resource allocation to final delivery, with a heavy focus on achieving measurable growth through Conversion Rate Optimization (CRO).
Duties and Responsibilities
Project Management & Roadmap Facilitation
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Maintain the site experience roadmap by prioritizing features, fixes, and enhancements based on business impact.
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Facilitate daily cross-functional meetings, standups, and status updates to keep the team aligned.
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Write basic product requirements and work closely with front-end developers and IT/engineering to ship improvements.
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Work closely with designers and content creators to produce content that drives conversions on the website
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Assist with on-site merchandising, including product placement, collection organization, and promotional execution within Shopify.
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Follow the marketing calendar to ensure timely readiness and thorough testing of the site for all product launches and events.
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Support marketing with efforts around product bundles, cross-sell recommendations, and "frequently bought together" features.
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Ensure the Product Detail Page (PDP) experience is maintained with rich content, social proof, and clear value propositions.
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Partner with the Retention and acquisitions teams to support the building of email/SMS landing pages.
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Support the A/B testing roadmap by coordinating the assets and hypotheses needed for measurable outcomes.
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Monitor site speed, Core Web Vitals, and the mobile experience to identify friction points.
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Assist in reporting weekly and monthly performance metrics (CVR, AOV) to leadership.
On-Site Merchandising & Shopify Coordination
Content & Creative Asset Management
Site Health & Performance Support
Qualifications
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2+ years of experience in project management (experience within IT site teams is preferred).
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Ability to partner across teams including but not limited to creative, customer acquisition, retention, and operations.
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Prior experience in the Beauty space or with a DTC consumer brand is highly preferred.
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Hands-on experience with Shopify and managing the customer journey from landing page to checkout.
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Proven first hand experience within Figma.
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Understanding of site performance data, including GA4, heatmaps, and session recordings.
Benefits
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Medical, Dental, Vision, Life Insurance
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401k plan
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Additional Opt-In Insurances
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Vacation + Sick Time Pay
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L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
Action Oriented
Situational Adaptability
Drives Results
