About this SEO Lead role at Inkitt
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
SEO Strategy & Roadmap – Develop and own the company-wide SEO vision, integrating technical, content, and off-page strategies across Inkitt, Galatea, and Candy Jar.
Technical SEO – Conduct comprehensive site audits; improve crawl efficiency, indexing, internal linking, and Core Web Vitals; manage structured data and sitemap health.
Keyword & Content Optimization – Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth.
On-Page SEO – Optimize metadata, headings, alt text, schema markup, and internal linking for key landing pages and story collections.
Analytics & Reporting – Set up and manage SEO dashboards, define KPIs, and track performance in GA4, GSC, Ahrefs, and other tools; communicate insights to leadership.
Cross-Functional Collaboration – Partner with Product, Engineering, and Design to implement SEO best practices and launch high-impact experiments.
Content & Link Strategy – Lead initiatives for content freshness, authority building, and outreach to expand Inkitt’s visibility and domain strength.
Competitor & Market Analysis – Benchmark performance against comparable platforms and identify whitespace opportunities.
Testing & Innovation – Continuously experiment with structure, copy, and technical improvements to drive measurable organic growth.
