About this Senior Media Manager (Media Analytics) role at VML
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we are looking for:
Our Media Analytics team is a dynamic group of innovators specializing in transforming raw data into actionable insights that drive business growth for our clients. We collaborate closely with media activation and account management teams, acting as a bridge between data and decision-making. We're passionate about finding new and innovative ways to leverage data, improve processes, and deliver exceptional results. If you're a self-starter who thrives in a fast-paced, collaborative environment and is eager to make a real impact, this is the team for you.
The Senior Manager, Media Analytics plays a critical role in analyzing campaign performance data, extracting key insights, and presenting findings to both internal teams and clients. This role requires a strong analytical mind, excellent communication skills, and a passion for data-driven storytelling. You will be responsible for maintaining and updating our Smartsheet ecosystem, which is central to our campaign creation and management process. You will also leverage Tableau dashboards as a primary data source for performance analysis.
What you’ll do:
- Collaborate closely with media and client engagement teams to ensure data-driven insights are integrated into campaign strategies and execution.
- Analyze campaign performance data within Tableau and other data sources to identify trends, patterns, and opportunities for optimization.
- Develop compelling narratives based on data analysis to communicate findings and recommendations effectively to both technical and non-technical audiences, including client presentations.
- Proactively identify potential test and learn opportunities based on data insights and formulate hypotheses for experimentation.
- Maintain and update the Smartsheet ecosystem, ensuring data accuracy and efficient workflow for campaign management. This includes building and updating formulas within Smartsheet to adapt to evolving business needs.
- Contribute to the development and refinement of data activation processes and best practices.
- Stay up to date on industry trends and best practices in data analysis, visualization, and activation.
Who you are:
- Intellectual curiosity and a proactive approach to problem-solving.
- Strong attention to detail and a commitment to data accuracy.
- Ability to work independently and as part of a team in a fast-paced environment.
- A passion for innovation and a desire to contribute to a growing team.
What you’ll need:
- 3+years of experience in an analytics role, preferably within the advertising industry
- Proven ability to extract insights from data and translate complex information into clear, concise, and actionable recommendations.
- Excellent communication and presentation skills, with the ability to tailor communication style to different audiences.
- Strong proficiency in Excel, including advanced formulas and data manipulation techniques.
- Experience with Tableau (creating and modifying dashboards, calculations) is strongly preferred.
- Experience with Smartsheets, including building and updating formulas, is a nice to have.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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