About this Senior Manager, Global Product Marketing, Fragrance role at Sol de Janeiro
Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
Step into a pivotal role at Sol de Janeiro as the Senior Manager, Global Product Marketing, Fragrance. In this role, you will help shape the future of fragrance at the brand by blending innovative marketing strategies with product excellence to deliver standout results. This is your opportunity to bring to market game-changing innovation from conception through to commercialization, crafting consumer-first, scalable, and globally relevant go-to-market strategies.
The position will report to the Director, Global Product Marketing, Fragrance.
What You’ll Be Working On
• Strategically support the development of our 3-year rolling product launch calendar, focusing on Premium & “New Project” portfolio launches to drive growth, recruit new consumers and retain existing ones
• Develop elevated brand stories and compelling innovation narratives that bring product concepts to life, creating meaningful consumer connections and supporting globally relevant launches
• Deliver breakthrough innovations grounded in whitespace analysis, performance reporting and consumer-centric insights from internal and external sources (CMI, trend reports, regional and retailer data).
• Partner in shaping the strategic direction of the olfactive portfolio, ensuring continued market leadership and expansion into new and differentiated fragrance territories
• Work with Director to manage cost and margin goals to meet financial objectives of the brand and category, assisting in setting COG & margin targets for launches.
• Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
• Support development of comprehensive product marketing strategies that define and communicate clear points of difference and unique benefits of our products, ensuring they resonate with a global audience.
• Conduct rigorous analysis of internal fragrance initiatives, leveraging data and analytics to identify fast-growing subcategories/trends to make strategic recommendations and optimize future launches.
• Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.
Must Haves
• Bachelor's degree or equivalent required
• 5-8 years of fragrance marketing
• Prestige fragrance experience is a plus
• Proven success building global brands and leading product launches
• Globally minded, culturally fluent, and consumer-obsessed
• Strong strategic, creative, and analytical capabilities
• Exceptional storytelling, presentation, and influencing skills
• Trend hunter with a passion for innovation and culture
• Resilient, adaptable, detail-oriented self-starter
• Positive attitude
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [email protected].
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
