About this Product Manager - Growth & Marketing Products / CEX role at Freedx
Who We Are
Freedx is a newly established cryptocurrency exchange focused on building a scalable, compliant, and liquidity driven trading platform. Our team brings deep experience across crypto exchanges, payments, market structure, and financial infrastructure. Freedx is built for serious traders and emerging markets, with a clear focus on unit economics, operational discipline, and sustainable growth.
Our Vision
Freedx aims to be a trusted global exchange by combining strong liquidity, efficient onboarding, and disciplined growth execution. We focus on long term retention and monetization rather than vanity metrics, ensuring that growth directly translates into trading volume, revenue, and profitability.
Role Overview
We are looking for a Product Manager who will own and develop marketing and growth products for a centralized crypto exchange.
The main focus of this role is to build and improve product mechanics that help increase user acquisition, activation, retention, trading activity, and user loyalty.
The Product Manager will work on products such as Referral and Affiliate Program, Reward Hub, Bonuses, User Missions, and other growth-related features. This role requires a strong product mindset, understanding of CEX business models, ability to work with analytics, and close collaboration with Marketing, Business Development and other units.
Key Responsibilities
- Own the product roadmap for growth and marketing products on the exchange.
- Prepare clear product requirements, user stories, business rules, edge cases, and acceptance criteria.
- Work closely with Marketing and Business Development teams to transform business goals into scalable product solutions.
- Define campaign mechanics, eligibility rules, reward distribution logic, user segmentation, and fraud-prevention rules.
- Define product metrics, dashboards, reports, and success criteria.
- Analyze user behavior, campaign performance, conversion rates, retention and reward efficiency.
Requirements
- 3+ years of experience as a Product Manager, preferably in fintech, crypto, trading, payments, or digital products.
- Experience with crypto exchanges, trading products, brokerage, fintech, or financial platforms is highly preferred.
- Strong understanding of user acquisition, activation, retention, loyalty, and growth mechanics.
- Experience working with referral programs, affiliate programs, reward systems, bonuses, VIP levels, or campaign management tools.
- Ability to write clear PRDs, user stories, business logic, and product documentation.
- Strong analytical skills and ability to make product decisions based on data.
- Understanding of key product and business metrics, such as conversion rate, retention, trading volume, CAC, LTV, referral conversion, reward cost, and campaign ROI.
- Experience working with cross-functional teams: Engineering, Design, QA, Marketing, Compliance, Risk, Support, and Back Office.
- Ability to manage multiple projects and priorities in a fast-moving environment.
- Experience with anti-fraud logic for bonus abuse, referral abuse, multi-accounting, and reward farming.
- Experience designing Back Office tools for campaign management and user operations.
- Understanding of affiliate business models, commission sharing, CPA, revenue share, and hybrid payout models.
- Experience with A/B testing, segmentation, and personalized campaigns.
- English level sufficient for writing product documentation and communicating with international teams.
Benefits
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.