Our client is a fast-growing, founder-led company in the premium travel and lifestyle space. As the business enters its next phase of growth, they are looking for a President of Sales & GTM to scale a world-class commercial organization. This is a rare opportunity to join a founder-led business at an inflection point and build the sales engine and go-to-market strategy that will define its next stage of growth.

Position Summary

The President of Sales & GTM will take full executive ownership of the sales organization and go-to-market strategy, leading all Account Executives and future sales leadership while building sales strategy, forecasting, revenue operations, sales enablement, hiring, coaching, compensation planning, CRM discipline, and pipeline management. This is a builder role for a driven, hands-on leader who wants to create sales infrastructure, culture, and process, not someone looking to manage an already-mature team.

This role reports directly to the Founder & CEO, partners closely with leadership on overall go-to-market direction, and sits on the executive leadership team.

Key Responsibilities

Sales Leadership

• Lead, coach, and develop the entire sales organization
• Build a high-performance, accountability-driven culture
• Recruit, hire, onboard, and develop top sales talent
• Develop future sales managers and team leads

Go-to-Market & Revenue Strategy

• Partner with the CEO and leadership team to shape and execute overall go-to-market strategy
• Translate company growth goals into a scalable, repeatable commercial motion
• Continuously evolve the sales approach rather than "set it and let it run"

Revenue Operations

• Own forecasting accuracy and build executive reporting/KPI dashboards
• Improve pipeline visibility and inspection cadence
• Establish operating rhythms: pipeline reviews, forecast meetings, QBRs, performance reviews
• Ensure CRM discipline and data integrity across the team

Sales Enablement

• Build onboarding and ongoing training programs from scratch
• Develop a standardized sales methodology and qualification framework
• Create playbooks for every stage of the sales cycle
• Improve talk tracks, objection handling, and negotiation strategy

Commercial Execution

• Increase sales productivity and quota attainment
• Improve conversion across every stage of the funnel
• Drive a proactive, disciplined selling culture across the team
• Partner cross-functionally to improve sales efficiency

Organizational Development

• Design compensation plans and career progression paths for Account Executives
• Implement performance management systems
• Build an organizational structure that can scale well beyond current headcount

Requirements

Essential

• Bachelors Degree in relevant field
• 7–10+ years of progressive sales leadership experience, ideally within high-growth or venture-backed companies
• Experience leading teams of 15–20+ quota-carrying Account Executives
• Track record scaling a sales organization through a significant revenue growth stage
• Experience building sales infrastructure from the ground up: forecasting discipline, enablement programs, coaching frameworks, and compensation design
• Background in SaaS, technology, or another high-growth, digitally-driven industry
• Strong executive presence, analytical rigor, and financial acumen
• Comfortable operating directly alongside founders in a fast-paced, entrepreneurial environment
• Self-starting, entrepreneurial mindset with the ability to operate in a dynamic environment
• Must be eligible to work in the United States

Preferred

• Experience in a founder-led or venture-backed company during a rapid scaling phase
• Familiarity with modern RevOps tools and AI-enabled sales technology
• Experience with a premium, luxury, or high-net-worth customer base

Benefits

Base Salary Range: $175,000 – $225,000 USD annually

Incentives: Variable compensation paid quarterly, tied to team and revenue attainment (attractive OTE)

Benefits Include:

• Full healthcare, dental, and vision coverage
• Paid time off
• Relocation assistance available
• Opportunity to scale and lead a business during growth

Keller is a recruitment agency that provides services to clients ranging from startups and non profits to multinational corporations. Keller emphasizes ethical search processes, attentive candidate care, and leadership placements that support long-term client outcomes.

To learn more about the firm and about our candidate services - please visit

Executive Search California, Keller California's Executive Recruitment Services

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