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Role Overview:

We're looking for an experienced Senior Media Buyer to join a fast-growing DTC eCommerce brand and take ownership of paid acquisition across Meta Ads (Facebook & Instagram). This role is focused on scaling profitable customer acquisition through data-driven campaign management, creative testing, and continuous optimization.

You'll manage high-performing campaigns, improve conversion rates across the customer journey, and work closely with creative and marketing teams to maximize ROAS and business growth.

Key Responsibilities:

• Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) campaigns.
• Manage daily campaign operations, including budget allocation, audience targeting, creative deployment, and performance monitoring.
• Analyze campaign performance and identify opportunities to improve:
• Cost Per Lead (CPL)
• Lead quality
• Conversion rates
• Return on investment (ROI)
• Implement and optimize conversion tracking using Meta Pixel, events, attribution, and funnel tracking.
• Collaborate with creative team members on ad concepts, creative assets, and copy improvements.
• Utilize AI tools to accelerate creative testing, campaign optimization, and performance analysis.
• Deliver clear, data-driven reports with actionable insights and optimization recommendations.
• Execute campaigns within established media buying frameworks and best practices.

Requirements

• 5+ years of experience as a Media Buyer or Paid Media Specialist.
• Advanced expertise managing Meta Ads campaigns.
• Experience managing paid media for E-commerce businesses.
• Strong understanding of campaign optimization, performance analysis, and Conversion Rate Optimization (CRO).
• Hands-on experience with Meta Pixel, conversion tracking, attribution, events, and funnel measurement.
• Strong analytical skills with the ability to interpret data and make optimization decisions.
• Comfortable working within established campaign frameworks rather than creating strategy from scratch.
• Excellent communication and organizational skills.
• Self-motivated with the ability to manage multiple campaigns simultaneously.

Benefits

• Competitive salary in USD
• Fully remote work environment with flexible scheduling