About this Media Planning & Operations Manager role at The Economist Group
Who we are
Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.
Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
The role of a Media Planning and Operations manager is to create, deliver and optimize commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilizing your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns
Key responsibilities include:
- Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client.
- Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs.
- Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
- Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
- Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery.
- Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback
Experience/Skills:
- 3+ years of work experience within commercial digital media
- A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social).
- Experience in building media plans and working knowledge of media concepts, terminology and media math.
- Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
- Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns
- Demonstrated ability to prioritize and manage multiple time-sensitive requests.
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to work with, and understand specific market nuances within international markets.
- Strong communication and interpersonal skills
Systems Experience:
- Google Ad Manager (Essential)
- G-suite tools (Essential)
- Excel (Essential)
- Operative One (Desired)
- Passendo (Desired)
- DV360 (Desired)
- Oracle Systems (Desired)
- Permutive (Desired)
The expected base salary for this position is $75,500 - $88,500 base plus a performance related bonus. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
#LI-Hybrid
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
