About this Lifecycle Marketing Manager role at Mixpanel
About Mixpanel
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.
About the Team
The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting.
We're early in building a true channel team. With that comes real ownership and real influence over how this motion gets built. You won't be inheriting a mature engine, you'll be defining it.
About the Role
As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure, establishing best practices, and acting as a strong partner to regional campaign managers who need scalable, repeatable plays they can execute with confidence.
This is not a volume game. Our focus is high-quality engagement with the right accounts at the right moment — and you'll be the person who architects that motion end-to-end.
You'll work closely with Marketing Operations and Performance Marketing to define how email fits into the broader GTM stack, and you'll be a key stakeholder in how we operationalize HubSpot as our lifecycle layer.
Responsibilities
- Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking
- Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
- Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints
- Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency
- Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic to protect deliverability and audience trust
- Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline
- Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals
- Work with the Marketing Ops team to bring clarity to tool ownership and use cases, particularly across HubSpot and any overlapping systems
What We're Looking For
- 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
- Hands-on experience building in HubSpot (or a comparable MAP- Marketo) — segmentation, workflows, sequences, reporting
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context, with a track record of improving conversion rates
- Comfortable navigating a stack that's still being defined — you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
- Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
- Able to partner effectively with both technical (ops, engineering) and non-technical (regional marketers, field) stakeholders
- Analytical mindset, you measure what you build, and you use data to iterate
Bonus Points
- Experience building lifecycle programs at a product-led growth company
- Background in sales-assisted + PLG hybrid motions where lifecycle bridges both
- Familiarity with Qualified or similar handraiser/chat tools
- Experience working alongside or standing up a Marketing Ops function from early stages
#LI-Hybrid
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
