About this Head of Brand Design (x/f/m) role at Doctolib
Doctolib · Onsite · Berlin, Berlin, Germany; Paris, Paris, France
Set a new pulse for healthcare!
We are looking for a Head of Brand Design to own the creative foundation from which every team across Doctolib builds, setting the brand standard that makes Doctolib a genuine competitive advantage.
Doctolib is at an inflection point: evolving from a booking and agenda tool into an AI-first clinical platform for healthcare professionals, and from a transactional app into a daily health companion for patients. Our brand needs to carry that ambition. Reporting directly to the VP Brand & Design, you will lead the central brand team and build an identity that is sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond.
Design is what differentiates our product experience. It bridges complex journeys across healthcare professionals and people, ensures our AI solutions are trustworthy and effective, and maintains the human and medical foundations of providing care. Our 50+ person international design team covers all of our product surfaces, from people-facing experiences to solutions for healthcare practitioners across multiple specialties and markets.
What you'll do
Your responsibilities include but are not limited to:
- Translate the strategic brand foundation (positioning, personality, and creative direction) into a coherent brand design strategy and language for both Pro and Patient audiences across markets
- Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture that works across Pro, Patient, and market variants
- Own the brand principles that make Doctolib's brand executable at scale: clear enough for local creative teams and agencies to work independently, strong enough that the result is unmistakably Doctolib
- Define the brand's aesthetic direction within the design system: token values, component character, and motion principles that carry brand intent into every product surface
- Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset, not just a functional tool
- Set the quality standard and review cadence that keeps the brand coherent across all touchpoints (product, campaigns, local markets, and events), enabling speed without drift
Who you are
Before you read on: if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
You'll be a great fit if you:
- Have 10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence
- Have experience leading brand identity work for a consumer or B2B2C product company, not just campaigns or marketing
- Have a proven ability to build and evolve brand systems that work at scale across markets and channels
- Have a deep understanding of how brand identity translates into digital product design: you know how a token works, not just what a token is
- Are fluent in English
It would be fantastic if you:
- Have experience working in or alongside regulated or high-trust industries such as healthcare or finance
- Are proficient in French or German, given our primary markets
What we offer
In Germany:
- A Deutschlandticket (Germany-wide public transport pass) fully paid for by Doctolib
- 28 vacation days + 1 additional day for each full calendar year of employment (up to a maximum of 30 days)
- Work from abroad for up to 10 days per year thanks to our flexibility days policy
- Company health insurance with great supplementary benefits through our partner Allianz
- Company pension scheme (bAV) through Allianz with an employer subsidy of 40% (15% within the probationary period)
- The Doctolib Parent Care program, which includes one month additional parental leave and much more
- Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth
- Free mental health and coaching services through our partner Moka.care
- Subsidized sports membership through our partner Urban Sports Club
- A flexible workplace policy offering both hybrid and office-based mode
- Alongside healthy snacks and our regular breakfast buffet, we provide a subsidized meal benefit
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Relocation support in case of international mobility
- Access to the best AI tools for coding, development and dedicated training
In France:
- Free comprehensive health insurance (basic package) for you and your children
- 25 days of paid vacation per year, plus up to 14 days of RTT
- Free mental health and coaching services through our partner Moka.care
- Work from abroad for up to 10 days per year thanks to our flexibility days policy
- Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib
- A subsidy from the work council to refund part of the membership to a sport club or a creative class
- 50% reimbursement of your public transport subscription
- ParentCare Program: Enjoy full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by Doctolib
- Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Relocation support in case of international mobility
- Access to the best AI tools for coding, development and dedicated training
Our interview process
- Recruiter Interview
- Hiring Manager Interview
- Live Case around Brand Design
- Behavioral Interview
- At least one reference check
We want your experience to be clear, respectful, and transparent. Learn more about our hiring process on our candidate experience page.
Job details
- Permanent position
- Full-time
- Berlin (primary) / Paris
- Start date: As soon as possible
- Hybrid work setup (up to 2 remote days per week)
We welcome everyone
At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, or disability.
To ensure equal opportunities, we invite you to exclude personal information (e.g., pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.
Join us in building the healthcare we all dream of!
Your data privacy
All information provided is processed by Doctolib for application management. For data processing details, click here: Germany l France l Italy l Netherlands. Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.
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