About this Founding Sales Development Representative (SDR) Lead role at SigNoz
About SigNoz
SigNoz is an open-source observability platform helping engineering teams monitor applications using OpenTelemetry. Today, we're trusted by engineering teams across 30+ countries, have 30K+ GitHub stars, and a fast-growing enterprise business.
About the role
This isn't your typical SDR role.
We're looking for our first SDR to help build our pipeline generation engine. You'll own both inbound and outbound, work closely with founders and Account Executives, and help shape how we identify and engage enterprise customers.
If you're excited about building processes instead of following them, we'd love to talk.
What you'll work on
Own inbound qualification and follow-up for product signups, demo requests, and enterprise inquiries
Build outbound campaigns targeting engineering leaders, platform teams, and enterprise accounts across email, calls and more
Well-versed in PLG, mid-market and enterprise sales motions with understanding of BANT and MEDDIC
Partner with AEs on strategic accounts and account-based outreach
Improve conversion across the funnel from signup to meeting booked and metrics-driven
Build repeatable outreach playbooks, messaging, and qualification criteria
Use AI, product & intent signals with modern GTM tools to automate research, ICP and outreach
Share customer insights with Product and Marketing to improve messaging and campaigns
Who would be a good fit
5–7 years of experience in SDR, BDR, Sales roles at a B2B SaaS company
Experience selling to technical buyers is a strong plus
Comfortable using modern GTM tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, or similar
Curious, analytical, and enjoys experimenting with new approaches
Strong written communication and comfortable speaking with engineering teams
Excited to work in a fast-moving, high-ownership startup
Bonus points
Experience with developer tools, infrastructure, cloud, or open-source products
Familiarity with AI workflows and sales automation
Experience in an early-stage startup where you helped build processes from scratch
What success looks like
In your first few months, you'll:
Improve inbound conversion rates from product signups and demo requests
Launch repeatable outbound campaigns for enterprise accounts with tangible results
Build dashboards and playbooks that make our sales motion predictable & scalable
Become a trusted partner to founders, sales, and marketing on pipeline generation
As we grow, you'll have the opportunity to help build and scale the SDR function.