About this Field Marketing Senior Analyst role at SonicWall
SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
General Description: SonicWall is hiring a Field Marketing Senior Analyst, Brazil to own the planning, development, and execution of all marketing activities across the region - both direct and indirect through resellers and distributors
You will partner closely with the Brazil sales leadership team to build a marketing plan that supports the region's revenue goals, and own both the strategy and hands-on execution across the full marketing mix - digital campaigns, social, webcasts, events, and PR - along with the analysis that proves what's working.
We're a small, tightly-knit team and we're looking for someone energetic and entrepreneurial who thrives working autonomously but genuinely enjoys collaborating - building relationships across countries, continents, and cultures with a strong team spirit.
Responsibilities include:
- Define and execute an integrated marketing plan in partnership with partners and distributors across Brazil, driving partner recruitment, enablement and demand generation marketing initiatives.
- Lead the end-to-end planning and execution of partner-led and SonicWall-led field events including industry events and webinars
- Work side by side with the Brazil sales team to understand pipeline needs and business priorities, translating them into targeted marketing actions that directly support revenue growth.
- Collaborate with subject matters experts to localize content and messaging that resonates with the Brazilian market.
- Track, analyze and report on activity performance, marketing ROI and contribution to sales pipeline. Manage budget execution aligned to regional strategy.
- Coordinate public relations and outreach initiatives in the local market.
Qualifications:
- 3+ years of experience of B2B marketing experience, ideally including channel/partner marketing and exposure to the IT security or broader enterprise tech industry
- Proven track record in the event planning and execution (in person and virtual)
- Hands-on experience with marketing automation (Hubspot or similar), Salesforce and design applications
- Excellent analytics mindset, comfortable turning data into actionable insights
- Outstanding communication and stakeholder management skills
- Exceptional written Portuguese-native level grammar, spelling and style; able to review, correct and elevate the translated content to a publication-ready standard
- Strong understanding of linguistic nuance and cultural adaptation, ensuring global materials feel natural and compelling to a Brazilian audience.
- Proven experience managing external agencies
Languages:
- Portuguese: Native
- English: Fluent
- Spanish: Beneficial for regional communication across LATAM
#LI-KB7
#LI-Brazil
#B2B
#Marketing
SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
