About this Director, Marketing Analytics role at Okta
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for paid media, digital, partners, and field campaigns—including attribution modeling, ROI optimization, and emerging AI capabilities.
What You'll Do
- Lead and develop a team of analysts; establish best practices and build team capability
- Own attribution modeling and full-funnel measurement across all marketing channels
- Take the insights and translate data into actionable insights for marketing leaders across the business.
- Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis
- Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams
- Implement AI/ML capabilities for predictive modeling and automated insights
- Support marketing experiments with rigorous testing and statistical validation
- Create forecasts and scenario models to inform annual budget planning
- Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs
- Partner with Marketing Data Operations team to maintain data quality across martech systems
- Stay current with analytics tools and methods to drive competitive advantage
What We're Looking For
Experience:
- 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
- 5+ years managing and developing analytics teams; strong leadership skills
- 5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales, product-led growth, and partner marketing models
Skills:
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Data storytelling: communicate complex insights to executives and influence decisions
- Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
- Expert-level Tableau, Salesforce, Snowflake, Excel
- Statistical analysis, A/B testing, and experimental design
Bonus:
- AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
- Google Analytics (GA4) or Adobe Analytics expertise
- SQL proficiency
- Growth marketing or demand gen background
- Privacy-first measurement, DSPs, programmatic advertising experience
- Python, R, or similar statistical tools
- Advanced degree (MBA, Analytics, Economics, or related field)
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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
