About this Delivery Experience Insights & Experimentation Lead role at HelloFresh
The role: What's in the Box
Delivery is one of the most visible moments in a customer's HelloFresh experience, and how we shape it has a real impact on both customer satisfaction and cost-to-serve. As part of the European Network Team, you will own the experimentation and learning agenda that helps us understand what customers actually value, and where that value is worth the operational trade-off.
You'll be the connective tissue between Analytics, Tech, Commercial, and Network Operations, turning experiments run in one market into insights that inform decisions across all of Europe. If you enjoy translating ambiguous questions into rigorous tests, and rigorous tests into clear recommendations, this is your opportunity to shape how HelloFresh balances customer experience with operational efficiency at scale.
What you’ll do: The Recipe
- Define and prioritize the European experimentation and learning agenda for delivery propositions and demand steering strategies
- Identify and validate key customer, operational, and commercial assumptions through structured experimentation
- Design experiments and govern experimentation frameworks, methodologies, guardrails, and success criteria
- Partner closely with Analytics and Tech teams to ensure experiments are statistically sound and correctly interpreted
- Coordinate execution with Network Operations Planning, ensuring experiments are operationally feasible as well as scientifically valid
- Translate experimentation outcomes into clear, actionable recommendations for Network, Commercial, and Product stakeholders
- Build and maintain a scalable library of validated insights on steering and delivery propositions that can be reused across markets
What you’ll bring: The Ingredients
- A degree in a business, quantitative, or engineering discipline (e.g. Business Economics, Econometrics, Industrial Engineering, Supply Chain, or similar)
- Experience translating complex, multi-dimensional data into insight — comfortable connecting an operational change (capacity, distribution) to its customer impact (conversion, retention)
- A track record of analyzing customer behavior (choice data, transaction history, or scheduling patterns) to understand why customers make the decisions they do
- Strong business case and strategy skills — able to turn data insights into commercial recommendations that senior leadership can act on
- You don't need to be a statistician or data scientist — our Analytics team supports experiment modeling and technical setup (though experience designing or running experiments is a plus)
- You don't need to be a logistics expert — just the systems-thinking curiosity to see how a change in customer proposition plays out operationally
Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What we offter: The Toppings
- Compensation & Financial Wellbeing
- Enjoy a discount on HelloFresh meal kits, delivered straight to your door.
- Build for the long-term with our company pension scheme.
- Health & Wellbeing
- Benefit from discounted memberships with Urban Sports Club and John Reed, yoga classes, and access to Headspace and Spill.
- Flexibility & Work-Life
- Balance your work and life with flexible hours, Work From Home/Abroad options, and a home office setup budget.
- Receive childcare support.
- Get a monthly allowance for the Deutschlandticket to support sustainable commuting.
- Career & Development
- Embrace "Learning Never Stops" with access to internal trainings and a central L&D budget*.
- Culture & Environment
- Work from a modern, comfortable office in Berlin-Kreuzberg and enjoy social events like team outings, Friday beers, and company runs.
Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.