Role

Maev is seeking a Chief Growth Officer or Senior Vice President of Growth to own our full marketing engine, spanning performance marketing, brand marketing, and lifecycle. Reporting to the CEO and serving as a member of the executive team, the SVP of Growth is accountable for how Maev grows its customer base, with full responsibility for the growth of the DTC business.

This is a strategic, commercial leadership role for a builder who has taken a category-defining CPG or DTC brand from growth-stage momentum into a meaningful, scaled business outcome. You are as comfortable pressure-testing a media plan as you are shaping how a brand shows up in the world — a sharp operator who thinks commercially, leads confidently, and never loses sight of what drives lasting growth.

Equally important, the SVP of Growth is a developer of people. They take active ownership of the growth and career trajectory of their direct reports, investing in coaching, mentorship, and feedback as a core part of how they lead.

The CGO/SVP of Growth reports to the CEO and Founder, Katie Spies.

Responsibilities

Strategy

• Own the full-funnel growth vision, roadmap, forecast, and team. Integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting LTV:CAC and maximizing revenue.
• Set and deliver against revenue, acquisition, and retention targets; translate strategy into annual operating plans, forecasts, and budgets
• Lead the annual marketing planning process in close partnership with Finance
• Define investment priorities and trade-offs to maximize growth and margin across the funnel
• Serve as the growth voice on the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers

Acquisition

• Responsible for an 8-figure growing marketing budget
• Own the budget guardrails, considerations around channel mix, testing roadmap, and spend ratio between brand and performance initiatives
• Oversee channel strategy and oversee strong execution across all paid channels including Meta, Google, TikTok, Youtube, CTV, and more
• Define and continuously refine the optimal channel mix to efficiently scale
• Partner with best in class agencies and expand your in house team to consistently outperform forecast
• Own the marketing forecast; allocate budget across channels and initiatives based on expected return
• Continuously optimize spend and channel mix to balance scale, efficiency, volatility, and brand health

Brand

• Responsible for the broader brand marketing strategy, budget, KPIs, team, and execution 
• Lead the Brand Activations and Creative teams to translate brand positioning into culturally-relevant campaigns and activations that grow awareness, consideration, and affinity for the brand
• Oversee the channel level execution on channels including affiliate, influencer, brand and celebrity partnerships, BD, OOH, Podcast, and more
• Lead the Creative team to develop compelling storytelling and performance-driven creative that elevates Maev's value proposition and resonates with our customer
• Maintain brand integrity across all consumer touchpoints, ensuring a consistent and compelling brand voice

Retention

• Responsible for the strategy, execution, and headcount across email, SMS, and lifecycle programs
• Drive continuous improvement in LTV through strategic lifecycle optimizations driven by data 
• Partner cross functionally to translate behavioral insights into retention initiatives that compound over time
• Cultivate the full customer journey including every post-purchase connection point; develop best practices that feed back into the broader growth and brand strategy

Analytics & Measurement

• Oversee our rigorous measurement framework including incrementality testing, media mix modeling, and attribution that informs investment decisions across channels
• Support our culture of testing and experimentation across acquisition and retention with clear black-and-white learnings, wins, and improvements
• Oversee growth forecasting, budget allocation, and reporting across all digital and offline performance channels
• Develop and present clear, data-driven performance reporting to the executive team and board (weekly, monthly, quarterly, annually)

Team Leadership

• Build, lead, and develop a high-performing organization spanning performance marketing, brand, and lifecycle
• Establish clear goals, accountability structures, and performance management systems
• Manage agency relationships and external partners; drive accountability against agreed-upon KPIs
• Foster a culture of innovation, ownership, and continuous improvement
• Invest actively in the coaching, mentorship, and career development of direct reports and their teams

Experience

Required

• 15+ years of progressive commercial and marketing leadership in CPG or DTC, with executive-level experience scaling both performance and brand marketing
• Proven track record owning a marketing budget and driving profitable revenue growth at scale
• Fluency in the DTC funnel and digital experience enough to be a strong cross-functional partner to an eCommerce team
• Deep fluency in performance marketing economics and modern measurement including incrementality, MMM, and attribution
• Strong command of acquisition and retention metrics including CAC, ROAS, AOV, LTV, repeat rate, and subscription retention, and how they interrelate
• Demonstrated success building and scaling lifecycle / CRM programs that drive LTV
• Demonstrated ability to lead brand marketing alongside performance, building brand equity while delivering commercial results
• Comprehensive knowledge of the digital channel landscape including paid social, SEM, SEO, affiliate, and lifecycle, and emerging platforms
• Proven ability to build, lead, and mentor high-performing teams across media, brand, and lifecycle functions
• Strong analytical and problem-solving skills with a track record of translating data into commercial decisions
• Executive presence; experience presenting to and partnering with CEOs, executive teams, and boards
• Excellent communication, project management, and cross-functional leadership skills

Preferred

• Experience in food, beverage, health and wellness, or pet; particularly in subscription or replenishment-driven DTC
• Experience leading a brand through a meaningful growth phase (e.g., $75M to $200M+)