About this Associate Director - Campaign Manager (Programmatic) role at Z1tech
Z1tech · Onsite · Gurgaon
About the Role
We are looking for a Campaign Manager (Programmatic) with 5+ years of experience to manage the end-to-end execution of digital programmatic campaigns across DV360 and other programmatic buying platforms. The role requires strong campaign management skills, analytical thinking, stakeholder coordination, and hands-on expertise in campaign trafficking, optimization, and performance analysis.
Key Responsibilities
- Own the end-to-end execution of programmatic campaigns across DV360 and other programmatic buying platforms.
- Traffic creatives, configure campaigns, and ensure timely launches with accurate targeting, tracking, and measurement.
- Perform comprehensive campaign analysis, identifying performance trends, optimization opportunities, delivery issues, and actionable insights.
- Monitor campaign pacing, budgets, and KPIs, ensuring campaigns meet performance objectives.
- Conduct QA for campaign setup, creatives, tracking, and reporting.
- Troubleshoot campaign delivery, tracking, and performance issues with Ad Ops, Creative, Product, Analytics, and Platform teams.
- Prepare regular campaign performance, profitability, and post-campaign reports.
- Partner with internal teams to recommend programmatic media strategies aligned with client objectives.
- Define campaign success metrics, KPIs, audience strategies, and optimization frameworks.
- Ensure compliance with campaign SLAs and platform best practices.
Preferred Skills & Experience
- Minimum 5 years of experience in Programmatic Campaign Management, Ad Operations, or Media Operations
- Hands-on expertise with DV360 (mandatory).
- Strong understanding of DSPs, SSPs, Ad Exchanges, PMP, Programmatic Guaranteed (PG), and Open Auction.
- Experience in campaign trafficking, audience targeting, creative implementation, budget management, and optimization.
- Strong analytical and reporting skills using Excel and dashboards.
- Excellent stakeholder management and cross-functional collaboration.
- Google DV360/Display certification is a plus.
VDO.AI is an advertising technology company that helps brands reach the right audience through high-impact video ads. We work with brands and agencies globally, and we are now building AI into the core of how our platform works — from how we target audiences to how we personalize ad experiences.
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