Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

At Sleek, we are on a mission to streamline operations and elevate customer experience through intelligent automation and modern engineering.

About the Role:

At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact. 

We are looking for an AI-native Content Marketing Specialist who is excited about the future of AI-powered marketing and eager to build next-generation content workflows for the Singapore market. 

This role focuses on creating high-quality, SEO-, CRO-, and GEO-optimised content using a blend of AI tools and human insight.

Mission

Drive measurable growth in organic discovery, engagement, and conversions for the Singapore market through AI-powered content operations, combining SEO, CRO, GEO, and human editorial excellence at scale.

Key Outcomes:

Outcome 1 (1–2 Months): Improve Organic Content Performance

Improve organic traffic, engagement, and lead generation across priority Singapore content pages through high-impact SEO and GEO content initiatives.

• Optimise existing pages for rankings, readability, and conversions
• Create SEO-focused content aligned with user intent
• Contribute directly to pipeline growth through content optimisation initiatives

Outcome 2 (2–4 Months): Build High-Performance AI Content Workflows 

Build scalable, high-quality AI-assisted content workflows that significantly improve content production efficiency while maintaining strong editorial, SEO, and brand standards.

• Review and refine AI-generated content before publishing
• Maintain accuracy, clarity, and consistency across content
• Reduce content production turnaround time through effective AI workflows
• Continuously improve prompting, editing workflows, and editorial QA processes 
• Establish best practices for AI-enabled content creation within the team

Outcome 3 (4–6 Months): Drive AI-Driven Discovery Growth

Position Sleek’s Singapore content to perform strongly across emerging AI-driven discovery platforms and generative search experiences.

• Optimise content structure, FAQs, and formatting for AI discoverability
• Drive GEO (Generative Engine Optimisation) and E-E-A-T improvements across priority pages
• Monitor emerging AI search trends and apply insights to content strategy 

Requirements

Must-Have Experience

• Minimum 4 years of experience in content marketing
• Proven ownership of end-to-end content initiatives, with experience measuring and improving business outcomes such as organic traffic, conversions, or lead generation
• Exceptional writing and editing skills in English
• Strong understanding of SEO and search intent, with working knowledge of or demonstrated interest in CRO and GEO principles
• Strong interest in content that drives business outcomes, not just traffic
• Collaborative team player, receptive to feedback, and eager to learn in a fast-evolving environment
• Demonstrated hands-on experience using AI tools to create, optimise, review, or automate content workflows. Experience building or experimenting with AI-assisted content processes is highly desirable.
• Ability to critically evaluate, fact-check, and significantly improve AI-generated content using strong editorial judgement.
• Ability to develop content based on search intent, customer journeys, and commercial objectives rather than producing content solely for publishing.
• Experience owning blog and landing page content that contributed to measurable business outcomes.
• Experience with WordPress or other content management systems

Nice to have:

• Background in Accounting, Tax, Financial Services, Banking, Insurance or Compliance industries.

Must-Have Attributes

Ownership: Takes responsibility for end-to-end content outcomes, from planning and execution through to measuring performance and continuously improving results

Growth-Oriented: Open to feedback, learning quickly, and improving continuously

Attention to Detail: Ensures accuracy, clarity, and consistency in published content

AI-Native Mindset: Actively experiments with AI tools and thinks creatively about how AI can improve marketing performance and workflows

Collaborative: Works effectively across Content, SEO, and Growth teams

Quality-Focused: Maintains high standards while working efficiently with AI-assisted processes

Key Responsibilities

Create and optimise SEO-, CRO-, and GEO-focused content for the Singapore market

Experiment with emerging AI-powered search workflows and contribute to content best practices

Improve content structure, clarity, discoverability, and conversion performance

Collaborate with SEO, Product, and Marketing teams

Maintain high editorial, SEO, and brand quality standards

Evaluate and improve AI-generated outputs using strong editorial judgment

KPIs

Growth in organic traffic across priority SG pages

Improvement in rankings for target commercial keywords

Contribution to organic lead generation and conversions

AI-assisted content production efficiency

Content QA accuracy and editorial quality score

GEO visibility and AI discoverability improvements

Increase publishing velocity without compromising quality standards.

About the Interview Process
The successful candidate will participate in the below interview stages. 

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role. 

TA screen call

A quick call with our Talent Acquisition team

Case study on AI capability assessment

Take Home assessment with a 3 day deadline

Technical Interview

A 60 minute Interview with the hiring team

Soft skills interview

A 45- 60 minute Interview with our CRO

Reference checks & Offer

We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.

Please note, references are an important part of our hiring process here at Sleek and are not indicative of receiving an offer with us.

+++++

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. 

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks.  Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Benefits

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. 

Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.