About this Affiliate Relationship Manager - CIS role at Binance
About the Role
We are looking for an experienced Affiliate Relationship Manager (ARM) to manage and grow long-term relationships with key affiliates and channel partners across global markets.
This role is not focused on cold acquisition or aggressive business development. Instead, the ARM acts as a strategic partner manager responsible for affiliate retention, revenue growth, relationship stability, and risk awareness.
The ideal candidate understands the crypto/FX affiliate ecosystem deeply, is highly relationship-oriented, commercially sensitive, and capable of balancing growth with compliance and platform interests.
Responsibilities
Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
Support affiliate onboarding, due diligence, and long-term relationship development
Requirements
Industry Experience
Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
Strong understanding of affiliate lifecycle management and partner incentive systems
Core Competencies
Strong relationship management and stakeholder communication skills
Ability to handle sensitive partner situations with maturity and professionalism
Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
Personality & Mindset
Patient, stable, and long-term relationship oriented
Strong service mindset and partnership mentality
High emotional intelligence and strong interpersonal sensitivity
Able to detect early signals of affiliate churn, competitor engagement, or business decline
Self-driven, detail-oriented, and capable of working in a fast-paced environment
Nice to Have
Trading or quantitative trading background
Experience in compliance, risk control, or partner due diligence
Experience managing online communities or affiliate ecosystems
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages such as Arabic or Russian would be an advantage.
